Posts Tagged: SEM

3 Must-Have SEO Tools: 17 SEO Experts Weigh In

Posted by & filed under Interviews, SEO Tools.

If you’re new here take a look at our Ultimate Guide to the MozBar SEO Extension, our Shift to Inbound Marketing and our classic US Local Citation Sources. For more like this, subscribe to our RSS feed (not with Google Reader!) or follow Powered by Search on Facebook or Twitter. “I think just focusing on tools is a mistake. They are just tools. You […]

Pro Bono Consulting: 5 Nonprofits Chosen

Posted by & filed under Clients, Paid Search Marketing.

Powered by Search is excited to announce the recipients of our nonprofit pro bono consulting services giveaway!  All of the applications we received were of high caliber: well-written, supported meaningful initiatives, and tangible ways that our SEM expertise could contribute to the ongoing success of their initiatives.  Maybe it was the holiday spirit, but most […]

Powered by Search Celebrates Success as it Turns Three (Media Release)

Posted by & filed under Business, Inbound Marketing, Marketing.

TORONTO, October 4, 2012  – Young and experienced is usually an oxymoron, but this is not the case for the internet marketing specialists at Powered by Search, an agency that’s turning three tomorrow. “We are thrilled that major corporations such as Public Storage, Delta Hotels, and Primus Telecommunications have come to rely on the company’s expertise,” […]

Interviewing Guillaume Bouchard of NVI Solutions

Posted by & filed under Interviews, Search Engine Optimization.

Guillaume Bouchard is the President of NVI Solutions based out of Montreal, QC, and a leading voice in the SEO industry. He’s speaking at the upcoming Search Engine Strategies Toronto, taking place June 9-11, 2010. I’ve had an opportunity to interview Guillaume, regarding his panel on “Successfully Integrating Search & Social Media“. I’ll be liveblogging […]

How To Manage the Impossible Client

Posted by & filed under Clients, Search Engine Optimization.

  Dealing with Hard To Please Clients Search marketing, just like any other business, has its peaks and valleys that make it both rewarding and frustrating to be to be an SEO at time. I find it rewarding and motivating to help my clients who have little or no business being generated online gain new […]

How to Use Facebook Ads to Test the Perfect Social Ad Copy

Posted by & filed under Paid Search Marketing, Social Media Marketing.

Recently, I was in a plush downtown office pitching to a client in the competitive travel and vacation’s industry. While most clients I meet are tacky baby steps towards online marketing as as important component of their integrated promotional strategy, this one was on the ball, complete with an in-house paid and organic search team. Having worked […]