The Saas Marketing Blog

“We’re generating traffic/leads, but we aren’t closing enough deals.” This is a common issue we hear from prospects, and it’s a tricky situation to solve because there are plenty of…

PR teams and link builders on the SEO team are executing essentially the same task – reaching out to journalists and bloggers to promote the brand.  Yet these two teams…

Several months after hiring a HubSpot consultant to set up their CRM, marketing teams often realize that the data they’re collecting is inaccurate and/or doesn’t provide valuable insights.  Most marketers…