The Saas Marketing Blog

“We paused our campaigns 3 months ago, and just saw demo conversions last month.” This is just one conversation we had with a client recently that reflects the messy reality…

Marketers are often forced to cut CAC, but chasing cheaper prospects comes with a high opportunity cost. While you’re spending resources chasing cheaper prospects, your competitors are winning qualified, in-market…

“Marketers ruin everything.”  As soon as one marketer discovers a hack that works, they share it, and everyone else starts doing it. After a few weeks, that hack no longer…

“About 5-10% of projected revenue should be dedicated to your marketing budget.” This is the typical startup marketing budget advice. The only problem is that most early-stage companies lack solid…

Most B2B SaaS marketers construct a marketing strategy by selecting a handful of channels based on two factors: The teams’ personal experience and expertise in a particular marketing channel  The…

Most customer quotes praise your software and convince prospects that you’re a legitimate company. Yet testimonials rarely give prospects a reason to choose your product over a competitor’s product because…

“Is SEO still worth the investment?” Clicks from Google search are declining, and more people are using LLMs like ChatGPT for search. You’ve also probably heard that some people use…

Many SEOs fixate on creating content that ranks and drives traffic, but what should you do when you achieve those goals and the content still isn’t contributing to revenue growth?…

If sales are low, many marketers expand their marketing program by adding more channels or spending more on ads to increase lead volume. However, increasing lead volume is an expensive…

We’ve handled several B2B SaaS website rebrands, and the conversation is often sparked because of one of these three scenarios:  The B2B SaaS company was rebranding and needed the website…

If your A/B tests aren’t producing noticeably better results and you’ve optimized each campaign to the best of your abilities, adding more channels to your demand generation program is the…

If your landing pages are underperforming, the next logical step is to test them. The only problem is that you need to know why your landing page isn’t converting before…