Learn B2B SaaS Marketing

11 Best SaaS PPC Agencies to Help You Drive Pipeline

by 

Areej Gutale

Last updated: October 6th, 2025

Choosing a SaaS pay-per-click (PPC) agency is never about “getting more clicks;” it’s about whether every dollar you spend compounds into pipeline and revenue.

The right partner will help you:

• Build campaigns that attract decision-makers
• Optimize for payback period and ROI
• Align with your sales team so they’re not complaining about “garbage demos”

The wrong partner? They’ll burn your budget on low-intent leads, over-engineered dashboards, and “growth hacks” that stop working in six weeks.

If you’re scaling a B2B SaaS company and looking for predictable growth, these 11 SaaS PPC agencies can help you drive pipeline with high-intent leads and lower CAC.

1. Powered by Search

Most agencies start with impressions and clicks; we start with pipeline. At Powered by Search, we work exclusively with B2B SaaS companies. Our PPC approach is built on one principle: Start at the bottom of the funnel first, then work your way up.

Here’s how we’re different:

• Bottom-of-funnel first: We focus on high-intent buyers. Our campaigns optimize for demos, trials, activations, and closed deals, not vanity metrics.
• We win when you win: We measure ourselves based on the pipeline and revenue that we generate for you, instead of clicks.
• Cross-channel orchestration: Paid search, LinkedIn Ads, and account-based marketing strategies work together, not in silos.
• Expansion mindset: We start with PPC but expand clients into SEO, RevOps, and ABM once performance is proven, so your pipeline compounds over time.
• Proven results: Clients typically see a 20%–40% reduction in CAC within the first 90 days, and they expand their spend because they trust our ability to scale efficiently.

Services: PPC, account-based marketing, SEO, RevOps support
Clients: SentinelOne, Fortra, Remote, Varonis
Notable for: Building campaigns that generate high-quality Sales Qualified Leads, and being the SaaS agency of record for scaling companies with $10M–$100M+ annual recurring revenue

One of our clients put it best:

“You guys are a no-brainer. We give you a dollar, you make us three. You guys just make it happen.” – Stephan Foos, Projul

2. 42 Agency

42 Agency is a boutique demand generation agency designed specifically for SaaS. Their model blends PPC execution with attribution clarity, CRM integration, and account-based strategies.

They’re known for senior-level involvement, and clients often work directly with experienced strategists throughout the engagement, creating an “in-house” feel. Their campaigns balance quick-win PPC performance with sustainable demand gen systems.

Services: PPC, ABM, marketing automation, demand gen consulting
Clients: Afresh, Charma, ProfitWell, MPOWR Envision
Notable for: Demand gen and attribution expertise designed for growth-stage SaaS

3. FirstPrinciples Growth

FirstPrinciples Growth is known for its structured and analytics-driven methodology. They begin engagements with detailed audits of historical data and account performance, then build precise roadmaps for scaling.

With experience across 50+ SaaS brands, FP Growth has generated more than 100,000 B2B leads. Their disciplined, process-oriented approach makes them a strong choice for SaaS companies seeking clarity, accountability, and predictable growth from PPC.

Services: PPC, SEO, marketing strategy
Clients: SyndicationPro, Mosaic Tile Outlet
Notable for: Analytics-first approach with a high volume of SaaS campaigns delivered

4. SpearGrowth

SpearGrowth specializes in PPC campaigns that tie directly to SQL and pipeline creation. They’re best known for their demand gen frameworks, which help SaaS companies transition from sales-led to marketing-led growth.

Clients report impressive results, including ROI multiples as high as 21x and significant improvements in lead velocity.

Services: PPC, performance marketing, SEO
Clients: Darwinbox, Sprinto, Zluri
Notable for: Frameworks built specifically for SaaS pipeline acceleration

5. SimpleTiger

SimpleTiger has been serving SaaS companies for over 15 years, offering PPC and SEO tailored to scale companies with performance-driven marketing focused on quality and time-to-results.

They combine AI-powered keyword research with campaign management, landing page optimization, and transparent reporting. Their SaaS-only focus means every strategist brings experience with subscription-based business models.

Services: PPC, social media marketing, SaaS web design
Clients: Jotform, Segment, Gelato
Notable for: SaaS-only specialization and long track record of helping SaaS brands scale

6. Flying V Group

Flying V Group is known for its client-centric transparency and alignment. Before launching campaigns, they dive into a client’s business model, growth goals, and competitive landscape to ensure the PPC strategy maps directly to revenue objectives.

Their team emphasizes ongoing performance monitoring and fast adjustments, giving SaaS companies confidence that campaigns remain tightly managed.

Services: Website design, PPC, social media marketing
Clients: Vasco Assets, Elemis, Cloud10
Notable for: Hands-on partnership style and clear performance reporting

7. HawkSEM

HawkSEM is ranked among the top 3% of PPC agencies worldwide, according to the Google Premier Partners Network, and they deliver measurable ROI for SaaS and enterprise clients. They’re known for high client retention (98%) and an average ROI of 4.5x.

Their PPC approach emphasizes:

• Audience research and competitive analysis
• Conversion-focused ad copy and landing pages
• Systematic A/B testing
• Performance tracking tied to business outcomes

As a Microsoft Advertising Partner, they also gain early access to beta features and advanced platform capabilities.

Services: PPC, SEO, social media marketing
Clients: Verizon, DataDog, Peer Software
Notable for: Enterprise-grade PPC with strong ROI and retention track record

8. Hey Digital

Hey Digital is a SaaS-focused PPC agency with a strong reputation for creative execution. They specialize in helping brands stand out with bold visuals and messaging across Google, LinkedIn, and experimental channels like Reddit, Quora, Product Hunt, and Capterra.

What sets them apart is their design and creative capability. They provide video ads, polished landing pages, and ad creative that feels in-house but has the scale of an agency. This approach is especially valuable for SaaS companies competing in highly visual or design-sensitive markets.

Services: PPC, social media marketing, video ads, landing page design
Clients: Wiza, Pabau, Fathom
Notable for: Multi-channel campaigns supported by strong design and creative execution

9. Go Fish

Go Fish operates as a full-service digital marketing agency, with PPC as a key offering alongside SEO, PR, and reputation management.

Their PPC team builds campaigns that span the funnel, from awareness to conversion. For SaaS companies that want PPC connected to broader brand and reputation strategies, Go Fish brings the advantage of integration across multiple digital channels.

Services: PPC, digital PR, reputation management, website design
Clients: BetterUp, Joybird, Hewlett-Packard Canada
Notable for: Full-funnel digital campaigns that combine performance with brand-building

10. SevenAtoms

SevenAtoms has nearly a decade of SaaS PPC experience and is recognized as a Google Premier Partner.

Their campaigns emphasize continuous testing and optimization, from ad copy and creative iterations to landing page variations. This makes them a good fit for SaaS companies operating in competitive markets that require ongoing refinement to maintain an edge.

Services: PPC, social media marketing, landing page design
Clients: Imperva Incapsula, Seal Skin Covers, Align
Notable for: Test-and-learn culture backed by Google partnership credibility

11. Bay Leaf Digital

Bay Leaf Digital focuses on always-on PPC demand generation for SaaS. They emphasize data-driven campaign execution, retargeting strategies, and clear reporting.

Their transparency ensures SaaS clients always understand performance outcomes and can make decisions based on measurable ROI.

Services: PPC, marketing automation, social media marketing
Clients: Text2Drive, Sapience Analytics, MeazureUp
Notable for: Building a consistent inbound pipeline growth supported by clear reporting

Choosing a SaaS PPC Agency

Most PPC agencies can get you clicks. A handful can get you leads. Very few can get you both pipeline and revenue. When choosing the right agency for you, focus on those that understand SaaS economics and have a proven track record of leveraging PPC to increase ROI.

Of the best SaaS PPC agencies, Powered by Search stands out because of its SaaS-only focus, bottom-of-funnel-first approach, and proven record of reducing CAC and accelerating payback periods. We align with your sales team to build a qualified pipeline and drive predictable growth.

If you’re serious about scaling your SaaS company, contact us for a comprehensive, free marketing plan.