Paid Search Advertising goes by many different names, but the process behind it is always the same. Like with SEO, you can’t “do paid search” once and forget about it, it’s an ongoing series of optimizations designed to generate more leads, conversions, and revenue. It’s a great way of acquiring new customers, but if you’re not careful, it’s also a great way to waste your marketing budget. This cheat sheet will help you:
- Learn the 5 major stages that drive all paid search campaigns.
- Implement paid search practices that get actual results.
- Discover how to maintain a high quality score across all of your ads.