Top 6 Fintech Digital Marketing Agencies in 2025 (And How to Choose the Right One)
Last updated: July 18th, 2025
Fintech is one of the most exciting and fiercely competitive verticals in tech. But while the product innovation often runs laps around incumbents, the marketing side? Not so much.
Many fintech companies struggle with one or more of these:
- Traffic, but no demos
- High CAC and weak LTVs
- Paid campaigns that look good in dashboards but don’t show up in Salesforce
- Content that ranks but doesn’t resonate
- Sales blaming marketing
- Marketing blaming the market
Fintech businesses face unique challenges in a competitive market and require tailored marketing approaches that address strict regulations, build trust, and differentiate their offerings.
While most generalist agencies can “run ads” or “do SEO,” few understand the intricacies of marketing in a regulated, trust-first, high-ticket environment like fintech. Deep industry expertise and proven strategies are essential for fintech businesses to achieve meaningful results and stand out from the competition.
That’s where fintech digital marketing agencies come in.
How to Evaluate a Fintech Digital Marketing Agency
Before signing that 12-month retainer, be sure you select a partner with deep industry knowledge and a proven ability to solve marketing challenges through innovative solutions.
A fintech company’s success relies on a tailored digital strategy and high-quality content creation that addresses industry-specific goals and drives engagement. Look for agencies that demonstrate expertise in developing comprehensive plans and producing impactful, SEO-optimized content for the financial technology sector.
Here are some aspects to consider:
1. Industry Familiarity
Do they have experience working with a fintech startup and understand the unique challenges faced by early-stage companies? Do they have fintech clients in their portfolio? Do they understand compliance challenges? Can they speak the language of both your customer and your legal team?
2. Marketing-Sales Alignment
Fintech marketing only works when it maps to sales. Will they integrate into your funnel and CRM? Do they know how to route leads, define lifecycle stages, and optimize for opps, not MQLs? The agency’s marketing team must work closely with your internal team to ensure alignment and effective execution of strategies.
3. Strategic Depth
Are they a vendor or an operating partner? Look for a clear, strategic POV, not just a “let’s run some tests and see” mentality. The best agencies diagnose before they prescribe, and often excel at strategic content marketing that drives results.
4. Attribution and Reporting
How will you know it’s working? Look for agencies that triangulate attribution across platforms, use revenue as their north star, and can confidently say which activities are driving growth. Make sure they track and report on business metrics that matter, such as leads, conversions, and other KPIs that reflect real business impact.
5. Expansion Readiness
Do they have capabilities across paid, SEO, content, CRO, and RevOps? Can you start with one channel and expand into others as you grow? Agencies that offer a range of solutions, including content marketing services and lead generation services, can better support your growth as your needs evolve.
Red Flags to Avoid
Be aware of these common danger signs:
- Vanity metrics:If they lead with CTR or impressions, run.
- One-size-fits-all offers:Fintech is not SaaS, and it’s not e-commerce. It needs a tailored strategy.
- Shiny dashboards, messy CRM:You need HubSpot and Salesforce clarity, not a pretty Looker studio report.
- “Lead gen” language:If they promise leads, not opps or revenue, that’s your cue to dig deeper.
The 6 Best Fintech Digital Marketing Agencies
1. Powered by Search
Best for fintech companies looking to turn ad spend into sales-ready opportunities at scale.
Powered by Search is a specialist B2B SaaS marketing agencythat works with mid-market and enterprise fintech companies.
Their entire approach is built around the philosophy of predictable growth. That means marketing strategies that drive opps and revenue you can trace from click to close. And they offer a free marketing planto help businesses identify what’s possible for them to achieve and how to get there.
Services:
- Paid search and paid social campaigns with opp tracking
- SEO and content marketing tailored to high-intent use cases
- RevOps and attribution audits
- Conversion optimization and nurture strategy
Strengths:
- Deep expertise in compliance-heavy industries like cybersecurity and regulated SaaS
- Every campaign maps to pipeline in HubSpot or Salesforce
- Strategic operating partner model
- Multiple case studiesof turning $20K/month paid media budgets into a consistent pipeline
- Tailored approach for increased brand visibility and effective customer acquisition, ensuring marketing efforts attract and convert the right audience
Limitations:
- Their primary focus is B2B SaaS companies, so they may not be a great fit if you’re looking for more traffic rather than more pipeline.
- They’re tailored to companies in growth stages, not those in pre-product market fit.
Representative clients: FreshBooks,WorkPay, Hurdlr, Wagepoint
2. NoGood
Best for early-stage fintech companies looking to prove traction or prep for a fundraise.
NoGoodbrings a high-tempo, growth hacking mindset to fintech.
They specialize in growth sprints, influencer campaigns, and performance marketing. Their social media marketing strategies help fintech businesses stand out by boosting brand positioning and audience engagement.

Services:
- Growth strategy and brand positioning
- Paid media (TikTok, Meta, Google, LinkedIn)
- Influencer marketing
- A/B testing and conversion rate optimization
Strengths:
- Fast execution cycles
- Deep startup and DTC specialization
- Strong storytelling and branding skills
Limitations:
- Not ideal for enterprise sales cycles.
- They might be too B2C focused for complex fintech use cases.
Representative clients:Merlin Investor, Intuit Accelerate, Payzer
3. NinjaPromo
Best for blockchain and crypto fintechs looking for full-service marketing.
NinjaPromois a full-service digital agency with deep expertise in Web3, DeFi, and blockchain-related fintech. They bring high-impact creative, influencer management, and paid media under one roof.

Services:
- Marketing subscription
- Paid social and paid media
- Social media and influencer marketing
- Community management and branding
Strengths:
- Global team with 24/7 execution
- Strong community-building capabilities
- Known for campaign virality in Web3 circles
- Expertise in content creation for fintech brands, helping clients stand out in a highly competitive market
Limitations:
- Less suited for B2B enterprise fintechs
- Focus is more crypto than traditional fintech
Representative clients:HTX, Damex, Major Global Bank
4. mvpGrow
Best for bootstrapped fintechs seeking senior strategy at startup pricing.
mvpGrowoffers growth marketing services with a fractional CMO model.
They’re ideal for early-stage fintechs that want strategic firepower without hiring a full internal team. The agency delivers innovative solutions for brands in the fintech sector, helping them stand out and achieve measurable results.

Services:
- B2B SEO and content
- SDR as a Service
- B2B campaign management
Strengths:
- Hands-on leadership team
- Flexible, lower-commitment contracts
- Solid PPC and SEO foundations
Limitations:
- Limited bandwidth for scaling
- A smaller team means a slower rollout on large, multi-channel campaigns
Representative client: Jit
5. inBeat Agency
Best for fintechs that want to scale UGC and influencer content.
If your fintech targets Gen Z or consumer-facing use cases (e.g., investment apps, crypto wallets, BNPL), inBeatbrings speed, scale, and creative chops.

Services:
- UGC marketing
- Social media advertising, especially TikTok
- Paid media
- Panel recruitment
Strengths:
- Access to 25,000+ vetted micro-influencers
- Fast turnaround on UGC production
- Strong Meta and TikTok ad performance
- Digital strategy designed to maximize customer engagement
Limitations:
- Not a strategy-first agency
- Focus is heavily consumer, less fit for B2B fintechs
Representative clients:Square
6. Growth Gorilla
Best for growth-stage fintechs expanding into new markets.
London-based Growth Gorillahelps fintech startups build full-funnel marketing machines. They bring together strategy, media buying, and performance content with an understanding of the European fintech landscape.

Services:
- Influence marketing
- Paid media
- UGC
Strengths:
- Deep vertical focus on fintech
- Strong in thought leadership and brand building
- Excellent market expansion strategy
- Expertise in providing lead generation services for fintech brands looking to grow into new markets
Limitations:
- Limited US presence
- A lean creative and design team
Representative clients: Nebeus, Claro Wellbeing, Mondeum Capital, Bloom Money
Which Agency Is Right for You?
When choosing the right agency, consider how their digital marketing efforts align with your fintech company’s business metrics and overall goals. Make sure they understand the unique challenges of the fintech sector and have a rich history of strategy-focused campaigns.
If you’re a mid-market or enterprise fintech SaaS company struggling with pipeline predictability, attribution chaos, or lead quality issues, Powered by Searchis built for you.
With deep industry expertise in fintech and a commitment to data-driven strategies, they deliver measurable results by developing customized, impactful campaigns aligned with your goals. They build growth systems that map every dollar of spend to pipeline. And they know how to earn the trust of your CMO, satisfy your CFO, and keep your sales team from calling your leads “garbage”.
They’re not the cheapest. But if you’re ready to scale revenue, not just traffic, they’re worth a conversation.
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