2 retention plays that smart marketers can make right now
Retention is one of the best growth levers in the next 12 months. Here’s 2 retention plays that are super smart.
The market is slowing and we’re likely going to see an increase in CAC and a decrease in QPC (quality pipeline contribution)
That means that everything is going to feel more expensive for growth and marketing teams
But every cloud has a silver lining: you still have the LTV growth lever
If you can retain customers for longer, you’re able to invest more to acquire new customers
Even in a good year, that’s great news but in the bloodbath that next year looks likely to be, it’s fantastic news
Here’s two examples that I loved!