2 retention plays that smart marketers can make right now
Retention is one of the best growth levers in the next 12 months. Here’s 2 retention plays that are super smart.
Retention is one of the best growth levers in the next 12 months
The market is slowing and we’re likely going to see an increase in CAC and a decrease in QPC (quality pipeline contribution)
That means that everything is going to feel more expensive for growth and marketing teams
But every cloud has a silver lining: you still have the LTV growth lever
If you can retain customers for longer, you’re able to invest more to acquire new customers
Even in a good year, that’s great news but in the bloodbath that next year looks likely to be, it’s fantastic news
Here’s two examples that I loved!
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