GoogleAdwords

How does Google make its money? Believe it or not but 97% of Google’s revenue comes from pay per click (PPC) advertising through AdWords. People often wonder which are the most expensive keywords in Google AdWords. The list and infographic below indicate the 20 most expensive keywords and their top cost per click.

Top 20 Most Expensive Keywords:

1. Insurance – $ 54.91

2. Loans – $ 44.28

3. Mortgage – $ 47.12

4. Attorney – $ 47.07

5. Credit – $ 36.06

6. Lawyer – $ 42.51

7. Donate – $ 42.71

8. Degree – $ 42.02

9. Hosting – $ 31.91

10. Claim – $ 45.51

11. Conference Call – $ 42.05

12. Trading – $ 33.19

13. Software – $ 35.29

14. Recovery – $ 42.03

15. Transfer – $ 29.86

16. Gas/Electricity – $ 54.62

17. Classes – $ 35.04

18. Rehab – $ 33.59

19. Treatment – $ 37.18

20. Cord Blood – $ 27.80

Some of the above keywords were expected to be in the top 20 most expensive ones but a few such as cord blood were a surprise. If you are already in one of the above industries or plan on entering one then be prepared to pay high cost per click rates. The minimum bid for keywords in AdWords is 5 cents and when compared to the highest CPC of the most expensive keyword, priced at $54.91,  there’s a huge difference. Most of the above niches are able to pay a lot to acquire a new customer because their customers usually contribute high lifetime value.

Where Does Google Make Its Money? [ infographic ]

If you are one of those who are in the industry of one of the top 20 expensive AdWords, you can lower your CPC by keeping the following tips in mind:

Quality Score: A high AdWords quality score can lower your cost per click. The quality score mainly depends on landing page relevance,

Landing Page Optimization: On an average most AdWords conversion rates end up being around 2% but that number can go up based on your landing page optimization.

Target Long Tail Keywords: It’s a good idea to be specific and target long tail keywords with 3-4 keywords to lower cost.

Avoid Negative and Irrelevant Keywords: Negative and irrelevant keywords are the ones you do not want to show up for as they result in costly clicks.

Top Industries Contributing to Google’s AdWord Revenue:

  1.      Finance & Insurance – $4.0 Billion
  2.     Retailers & General Merchandise – $2.8
  3.     Billion Travel & Tourism – $2.4 Billion
  4.     Jobs & Education – $2.2 Billion
  5.     Home & Garden— $2.1 Billion
  6.     Computer & Consumer Electronics – $2.0 Billion
  7.     Vehicles – $2.0 Billion
  8.     Internet & Telecommunications – $1.7 Billion
  9.     Business & Industrial – $1.6 Billion
  10.    Occasions & Gifts – $1.2 Billion
                 The biggest contributors are the finance and insurance industries.

Who Buys All Those Google Ads?

Questions?

  •  What do you think of the top 20 most expensive keywords? Surprised by any?
  •  Would you spend the top CPC of $ 55 per click?
  •  What are  some of the most expensive keywords you’re bidding on?

If you need help with your PPC efforts, make sure to give us a call. Our free 30 minute consultation will help us get started on your path to success.

Tagged with: AdWords, Google, Keywords, PPC

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These are a collection of posts created by the Powered by Search Team. The PbS Team sometimes collaborates on blog posts, so everyone gets the credit!