Make a Great First Impression
Your company website is your digital storefront, even if it’s not selling anything directly. It must appear tidy and enticing, but most importantly, it has to convert leads into customers. Most websites tend to fall into 2 problem areas—they’re over designed and lack conversion paths, or they’re under designed and lack the information a user searches for.
This checklist will help you:
- Learn how to turn your website into your best lead generation asset.
- Fine tune your site’s design for usability and search engine ranking.
- Optimize your buyers’ journey without sacrificing usability and conversion.