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Top 10 SEO Tools Worth the Price

Last week, I wrote a blog post on the Top 10 Free SEO Tools for Beginners. Today I will be continuing on that theme with a look at the Top 10 Paid SEO tools, for the more advanced SEOs out there.

Please note, many of these tools offer free versions as well, but for full functionality you’ll want to go for the paid versions. For more detailed information about features and pricing, be sure to follow the links to the company websites.

Majestic SEO

The Majestic SEO toolkit (@MajesticSEO) is a backlink checker and site explorer. They offer pricing plans at the silver, gold, and platinum level based on your needs and the size of your agency.

Whatever package you opt for, you will have access to detailed reports about a website’s citation flow, keywords, anchor text, and backlink history (you can even compare backlinks for up to five domains simultaneously). Majestic SEO also offers Webmaster Tools that you can link with a Google Webmaster Tools account.


Majestic SEO Link Profile Fight


A particularly neat tool is the Link Profile Fight, which will compare the backlink profiles of two sites and map them graphically. It’s a cool way to see how your client’s site compares with a competitor.



SEOmoz (@SEOmoz) is one of the most recognized names in the SEO world. In my last post, I mentioned SEOmoz’s Open Site Explorer as a great way to find backlinks. That’s only one of many tools that SEOmoz offers, which you can gain full access to by signing up for an SEOmoz PRO Account.

SEOmoz PRO gives you access to an entire software suite on one easy-to-use platform. The various tools it offers allow you to track rankings, analyze your social media followers, check and compare backlinks across multiple URLS, test a website for crawl errors, perform keyword analysis, and more.

A neat tool that SEOmoz PRO recently released is the Fresh Web Explorer. Fresh Web Explorer is an application that crawls feeds across the web for brand mentions. Any time a given brand or topic is mentioned on a blog, news site, or forum, you will be notified and provided with the link. You can track this information over time to get a picture of your brand’s popularity.


SEOmoz Fresh Web Explorer


The Feed Authority metric ranks feeds in a similar manner as Page Authority ranks webpages. It’s great for determining which feed mentions are most valuable for SEO purposes.

Fresh Web Explorer allows the use of operators to customize your search. And the data can be exported to CSV format for convenience.

Here’s what SEOmoz co-founder & CEO Rand Fishkin had to tell us about his newest offering:

“Fresh Web Explorer is all about finding the links and brand mentions (or really, any word or phrase) that the web has been talking about. FWE crawls blogs, news sites, forums, and anything with a feed to discover the content that’s talking about what you’re seeking.


Comparing competitors’ brand names to your own, finding sites that are mentioning you without linking to your site, seeing what products are making a splash in the blogosphere, and tracking the links/mentions you’re earning are all possible with this new application. And if you haven’t tried it yet, you won’t believe the speed – that bad boy flies.”


Raven Tools

Raven Tools (@RavenTools) is the tool on this list that I’m most familiar with. What I like about Raven Tools is that it draws data from multiple sources (including Majestic SEO, SEMoz, Google Analytics, Google Webmaster Tools, and Google Adwords) in order to provide a comprehensive report.

Raven has 30+ tools that can help you with almost any aspect of SEO and digital marketing, including SEO research, campaign management, link building, competitor analysis, social media monitoring, backlink reporting, content management, and metrics.

The Raven Tools membership is reasonably priced. For the best experience, you’ll want to opt for the Agency account over the Pro account, which will allow you to manage more data and gather more reports per month.

There are way too many tools to mention, but one of the most useful ones is the Research Tool. Here you can type in a competitor’s domain or keyword in order to generate an extensive report.


Raven Tools


The report provides you with a bunch of valuable information, including site metrics, average position data from Google Webmaster Tools, and domain link distribution. All this data is invaluable for determining where you or your client stands relative to the competition.

Here’s how Jeremy Rivera (@Ravenjeremy), Manager of Product Marketing at Raven Internet Marketing Tools, describes the software:

I think it’s important to remember that Raven Tools was originally built by an SEO agency for other SEO agencies. As online marketing has evolved, so has Raven. We now offer far more tools like Site Auditor, Backlink Explorer, and Research Central for SEO tasks. We’ve got tools for Social Media, PPC, content — and lots and lots and lots of data integrations from sources like Google Webmaster Tools, Majestic SEO and 20 others.

Jeremy also invites you to connect with Raven Tools on Google+.

Advanced Web Ranking

Advanced Web Ranking (@awebranking) is one of the most sophisticated SEO software packages available. It provides tools that will help you with rank tracking, link building analytics, social media monitoring, keyword research, competitor analysis, and website optimization. It is particularly valuable for seeing exactly where a website ranks for a specific keyword on a specific search engine, as compared with competitors.


Advanced Web Rankings


With Advanced Web Ranking, there are no limits to the number of keywords, websites or search engines you can run reports on, and the data can be exported in multiple formats including HTML, PDF, XLS, XML, TXT, and CSV. You can also set up automatic report generation and dispatch to deliver reports to your clients automatically.

You can customize your reports down to the city level and even search for keywords in other languages such as Hebrew, Japanese, and Chinese.

Advanced Web Ranking can be synchronized with multiple Google Analytics accounts to see all your traffic information in one place. It can also be synchronized with multiple Facebook and Twitter accounts for social media data.

Like other SEO software packages, Advanced Web Ranking offers multiple pricing plans ranging from Standard, to Professional, to Enterprise, to Server. With the Server plan, you gain the ability to streamline your workflow across multiple staff members connected to the same client database.



SEMrush (@SEMrush) is a competitor research tool that focuses on all aspects of search engine marketing, including SEO and paid search advertising.

SEMrush has access to a massive amount of data from both Google and Bing, which allows you to see where competitors are ranking for over 95 million organic keywords. You can determine exactly how successful a given keyword is for a particular domain, and see the value of organic traffic to specific landing pages.




One of the major benefits of SEMrush is that it doesn’t just aggregate data from secondary sources but gets it straight from Google and Bing, tracking each keyword separately in its database. The data is refreshed on a regular basis so you can be confident in its accuracy.

Using SEM charts, you can the search engine traffic for up to five domains. Beyond strict SEO, you can also compare metrics for number of paid ads, ads traffic, and ads traffic price.

Armed with all this information, you’ll be in a good position to know where you need to focus your SEO efforts in order to compete.

Here’s what Kerin Foster, Director of Content Development at SEMrush, had to tell us:

“If you’re looking for in-depth competitive research, SEMrush.com is the place to go. SEMrush successfully unites a wide variety of useful tools and valuable features that are constantly growing and evolving. The power and data provided by SEMrush gives the opportunity to let your competition take the risks for you and in turn, you can develop fruitful strategies in your marketing, product planning, and web presence overall. No matter if you are an SEO professional, a marketer, or a small business owner, or are merely curious about the service, SEMrush provides a powerful competitive advantage to all those who use it.”



WordTracker (@wordtracker) is most known for its keyword research tool. The Keywords tool draws on data for over 160 million keywords, in addition to the 95 million keywords powered by Wordtracker’s partners at SEMrush. With such a massive amount of data, finding appropriate short and long tail keywords is a cinch.




WordTracker provides you with up to 1000 keywords from a single seed. It also shows competition data on how many pages are competing for each keyword and what it’s potential value is. The Related Keywords tool helps you broaden your search by suggesting related topics and niches.

WordTracker recently released a Link Builder tool as well. The Link Builder scours the web to find your best link prospects based on authority, popularity, and relevance.

Link Builder allows you to see who’s already linking to your web pages and your competitor’s web pages, target specific sectors, and save the best links into individual campaigns. It automatically removes links that don’t help you, such as no-follow links, image links, and redirects, so you don’t have to waste your time.

Quality inbound links are worth a lot when it comes to search engine rankings, so being able to sift through the noise and find the ones that matter is invaluable.

Mike Mindel, the CEO of WordTracker, got back to us with this quote:

I created an early form of the Keywords tool in 1998 with my brother as a result of some other work we were doing researching magic you show your friends in pubs and bars – we realized that there was a huge amount of insight available to marketers and entrepreneurs in the searches that people were doing on the Internet, and we initially started emailing lists of keywords that had been used by searchers to our very early customers.


In a short space of time, we built and released version one – the very first Wordtracker keyword tool – and it quickly became the industry standard. Since then, thousands and thousands of web advertisers, site owners and web entrepreneurs have used our keywords tools – from the newbies starting up to some of the most prominent and successful marketers on the scene.


One of the best uses for the tool is being able to find the actual language that your potential customers are using to try to find your products. There’s no point optimizing your site for ‘intumescent paint’ when most people are going to be looking for ‘fireproof paint’ (it’s the same stuff…). Our Keywords tool is also a great resource for brainstorming keyword ideas, as well as helping to establish how much competition is out there for each keyword – so you can make really clear decisions about which keywords are likely to give you the most traction in your marketplace.


SEO PowerSuite

SEO PowerSuite (@LinkAssistant) is an all-in-one SEO software package that combines rank tracking, site auditing, and link building functions.

The Suite is made up of four software tools that you can also choose to purchase separately: Rank Tracker, WebSite Auditor, LinkAssistant, and SEO SpyGlass.

Rank Tracker instantly checks where your website ranks for all your keywords, and helps you discover new keywords to target. It supports 341 international and local search engines and uses a “number-of-searches-to-competition” ration to show you the best keywords to optimize for. Best of all, Rank Tracker lets you work with an unlimited number of domains and can be completely automated.

WebSite Auditor allows you to analyze an entire site on both a micro and macro level for common errors such as broken links, duplicate content, and missing HTML elements. The tool will recommend specific steps to optimize your website for specific keywords on specific search engines, and show you how your website compares to the top-ranked competitors.

LinkAssistant makes the link-building process simpler by finding valuable link partners along with their contact information. The tool also allows you to create and upload your own link directory, manage email correspondence with link prospects, and monitor your links over time.

SEO SpyGlass reveals the entire link-building strategy of competitors’ websites, including the number and origin of backlinks, their Google PageRank and Alexa Traffic Rank, and their anchor and title keyword density. Knowing what the competition is doing is a great way to stay ahead of the game.


SEO PowerSuite SpyGlass


The SEO PowerSuite is constantly being updated free of charge, with a new edition released roughly every two or three months. The paid version of the software is available at both the Professional and Enterprise level depending on your needs.

Here’s what Viktar Khamianok, the company’s CEO, had to say about SEO PowerSuite and its latest tool, BuzzBundle:

“We started SEO PowerSuite in 2005 with just one tool – LinkAssistant. Today the toolkit also includes Rank Tracker, SEO SpyGlass and WebSite Auditor, and we’re recently introduced a new product for social media management – BuzzBundle.


One of the most popular tools in the bundle is Rank Tracker. Over the years, its functionality has grown far beyond keyword research and rank tracking. For instance, it is integrated with Google Analytics to let users see if their high rankings result in traffic gains. In April 2013, we’re launching landing pages optimization and PPC monitoring into Rank Tracker. To stay current, simply follow us on our SEO blog and in social media: Twitter, Facebook, LinkedIn, Google+.


I wish every user successful SEO resulting in growing traffic, conversions and sales!”



Ahrefs (@ahrefs) is a suite of tools that uses their own index of live links to provide valuable SEO data. The suite includes a Site Explorer, SEO Report, Backlinks Report, Domain Comparison, and Batch Analysis.

The tool it’s probably most known for is the Site Explorer, which is a backlink checker similar to Majestic SEO and SEOMoz’s Open Site Explorer. Site Explorer runs reports on a domain or URL and returns information about the number of backlinks, backlink type, referring pages/IPs/subnets/domains, and anchor phrases. Its live links update every fifteen minutes on average.





Clicking on the Backlinks tab provides more detailed information about your backlinks, including the Ahrefs Rank (similar to Google Page Rank) and Alexa Rank, as well as the number of likes, shares, and retweets on social media.

Another neat feature is Batch Analysis, which lets you run reports on several domains/URLs at the same time with the option to export in CSV.

Here’s what the Ahrefs support team had to tell us about their software:

“At some point, we noted that the instruments already existing in the market were slow to analyze links, collect data and not always easy to use. In addition, it did not look like that was going to get improved anytime soon. This was an ideal situation to capture the market. We focused on the product and now, after 2 years, our service is used by over 160,000 people.


At the moment, Ahrefs has the most comprehensive and frequently updated index and user-friendly interface. Besides, we’ve launched a few new tools: SEO Reports and Mentions Tracker. If you deal with analyzing backlinks, try our Site Explorer; if you are into on-page optimization – check our SEO Reports. Registration is free and allows you to see almost all the features of the service.”



BuzzStream (@buzzstream) is a great tool for link-building, CRM, and social media management.

With BuzzStream, you can easily bookmark websites, search pages for contact info, collect metrics, track Twitter conversations, segment contacts into email lists, and more.




Let’s say you’re working with a client who sells health and beauty products. You can use Buzzstream to search for websites related to that vertical, and Buzzmark them into your link-prospect database. The tool automatically provides the relevant metrics and searches the site for contact information, forms, and social media profile information.

You now have all the information you need to reach out and start link-building.

Here’s how Matthew Gratt, a marketer at BuzzStream, sums it up:

We designed BuzzStream to remove the time-sucking parts of link building – like gathering metrics, researching contact information, and managing spreadsheets – so outreach professionals could focus on creating relationships and doing real marketing.


While BuzzStream can be used for lots of outreach-based link building tasks (including guest posting, broken link building, and link removals), our favorite way to use it is content creation and promotion.


Once you’ve brainstormed some ideas for great content, find some influencers who might be interested. (You can use aggregators like AllTop, prospecting queries, or tools like FollowerWonk to find influential publishers and bloggers on any given topic.) Reach out to them, get their feedback on your idea, and include their feedback as you develop your concepts. Then, create your content, and let both your core influencer group and the web at large know about it.



Whitespark (@whitespark) is a Canadian company that offers a suite of SEO tools, including the Link Prospector, Rank Tracker, Review Handout Generator, Offline Conversion Tracker, and Local Citation Finder.

Perhaps the most unique of these tools is the Local Citation Finder, since it focuses on a specific area of SEO that doesn’t get as much attention as others – local SEO. Local SEO is all about getting a business to rank in the local results section of a Google results page, which can be critical for a business’s success.

Whitespark’s Local Citation Finder allows you to discover citation sources (a critical factor in local search rankings) for particular keywords in particular cities. With this information, you can easily build citations for your client on the websites that are the most relevant and authoritative.


Whitespark Local Citation Finder


The Citation Finder also allows you to search for citations by phone number, so you can quickly find a record of your client’s current citations or spy on a competitor’s citations.

In founder Darren Shaw’s words:

“It is not simply a tool for finding business directories to get listed in. It will help you find these of course, but it also goes much deeper to show you the valuable unstructured citations that your competition is getting through guest posting, sponsorships, hosting events, job listings, video promotion, etc.”


For more information on this tool, check out my colleague Michael Smith’s ultimate guide to Whitespark’s Local Citation Finder.

There’s no shortage of SEO tools available online. To find the ones that work best for you, be sure to shop around, sign up for some free trials, and compare.

That’s my list. Now it’s your turn. Are there any other great paid SEO tools out there that I missed? Let me know in the comments!

SEO Marketing

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About the Author

Brett is a Marketing & PR Assistant at Powered by Search, with an interest in content marketing, social media, and communications. His personal site is www.brettlanglois.com.
  • RavenCourtney

    I’m so glad to see Raven Tools on this great list, Brett! Thanks for highlighting our Research Central tool – glad to see it getting some time in the spotlight as it’s very powerful.

    One correction: we don’t report rankings there or anywhere else in Raven, as we rely only on authorized data. We do, however, provide average position data from Google Webmaster Tools.

    • http://twitter.com/blanglo Brett Langlois

      Thanks for the kind words, Courtney! I’m still learning the ropes with Raven Tools, but I love using it! I have addressed your correction in the post. :)

      • RavenCourtney

        Thanks so much! And we’re happy to answer any Raven questions you have anytime. :)

        • Alex Williams

          Raven Tool is really very helpful.

  • http://www.i-want-to-know-marketing.com Paul Profitt

    My question is, if all of these SEO tools are so great why are there so many of them? Why is the stats information different on each tool? I have purchased my fair share of SEO tools and I’ve yet to be convinced that any of them are anywhere near 100% accurate.

  • http://colibritool.com/ Leroy

    Really essential SEO tools of yours and I am totally agree with your thinking. Also I am so much interested about these tools because nobody work effectively without SEO tool. I want to get these tools as soon as possible also I want to use helpful internet marketing tool from Colibri. Sign up for Colibri (http://colibritool.com – have heard that it is quite good) and use the essential social media for promotion.

  • Clark T. Bell

    Great comprehensive list. I would predict this baby becomes an Evergreen post. I’m with Scott on this one, I would have liked to see http://www.serps.com on here. Other than that, excellent post Brett. Powered By Search is putting out some great knowledge.

    • http://twitter.com/blanglo Brett Langlois

      Thanks, Clark! I’m pretty new to the SEO world, so I’m still learning about all the tools. I’m definitely going to take a closer look at SERPs – it looks really cool from the website!

      • http://in.linkedin.com/in/surajgadage Suraj G Internet Marketing Pro

        Even try exploring Authority Labs and Rankwatch.

  • http://www.imoddigital.com/ Christopher M

    Another really great tool, which performs an automated audit on a website and then provides a knowledgebase to assist with correcting the problems is called Serperture. It’s not one of these tools that’s in the media all the time, but it’s certainly a useful one and it has a decent following of paid members already.

    • http://twitter.com/blanglo Brett Langlois

      Thanks for the recommendation, Christopher! I have a bunch of new tools to look into.

      • http://www.imoddigital.com/ Christopher M

        My pleasure Brett, this is a fantastic thread to discover great new applications!

  • Allen MacCannell

    I’m in shock that Web CEO Online wasn’t include in this. Brett, you’re not in my database of 10,000 key SEO people so it’s my fault I never connected with you on LinkedIn and elsewhere to keep you informed. Having said that, a Google search for “Online SEO Tools” etc should find us at #1 or #2 on any given day while half of the companies you mentioned would be nowhere to be found. In this industy, that matters for obvious reasons. Web CEO has led the industry since 2000, always at the tip of the average SEO software user’s tongue, and now has a white label program where agency employees and customers can logon from the agency website to collaborate on SEO projects.

    • http://twitter.com/blanglo Brett Langlois

      Hi Allen, thanks for your comment and for informing me about Web CEO Online. As mentioned, I’m pretty new to the SEO world so I’m not familiar with all the tools yet. I’ll make sure to check yours out.

      • http://www.linkedin.com/in/donrua don rua

        Regardless of the commonplace “you forgot XYZ…” comments, I would agree this is a very well written post and a good collection of tools. Props to Brett.

    • http://www.poweredbysearch.com/ Dev Basu – SEO since 2007.

      Hi Allen – Not sure why you’d feel entitled to have Web CEO on this list? While I’m sure Web CEO’s been successful at what it does, I don’t see a reason to disparage your competitors if they don’t rank for ‘Online SEO Tools’. Lastly, there’s bound to be more tools in a competitive space than can be listed on a ‘top 10 list’… don’t sweat it.

      • http://www.linkedin.com/in/donrua don rua

        I agree that Web CEO would be a good addition to this list, moreso than 2-4 others. They have a nice platform, years in business serving SEOs, easily create the dashboards you need, mix and match tools for each client, intuitive, and very reasonably priced. I feel their own SEO ranking IS relevant in a world that contains many ‘in their own mind’ SEO experts, and plenty of incestuous relationships. Not only does web CEO know how to build a suite of tools, they know how to use it as well. I have no entanglements with webCEO, this is my independent assessment.

  • Norman

    SEOmoz tools is great, I use it on daily basis. However, I am not that convinced about Buzzstream…. I have tested it for a week a looked slow and flawed. The outreach templates are not as flexible and the automatic search function for website information is slightly confusing: e-mail addresses collected without context and the website titles do not appear properly… Maybe because I was using a trial version, but I did not find any prospecting tool in Buzzstream, while on the main page it is still mentioned as a feature (also their last blog post of the prospector is from 2011… isn’t this weird?)

    • troyfawkes

      I use BuzzStream daily now; it’s integral to most of the projects I’m working on right now. I think a lot of people in the SEO industry aren’t used to CRM software and CRM workflows so it might just be a lack of experience with the tool :)

      The prospector is only available to certain packages so make sure you’re on the correct one! I personally don’t use it yet, but you never know.

  • Alex Williams

    Great list of SEO tools. You have explained in details which is really very helpful to take decision to pick any one from your list. Live chat tool (http://www.live2support.com) also helpful to track exact keywords. Live chat tool collect keywords through which visitors had visited your website.

  • Marzena Nowakowska

    I have been using both Ahrefs and Word Tracker and I must agree – they both are great tools to work with. Lately, I switched to Colibri (www.colibritool.com) and I’m also very satisfied, maybe even more. Definitely worth trying.

    Great list anyway, it contains well-known examples (SEOMoz and Raven Tools) but I also have read about few non standard ones. Good job!

  • http://explainafide.com.au Robin Jennings

    I’m loving Whitespark’s tools at the moment.

  • Benny

    I have not seen such an extensive report on SEO tools, not an easy job. I can’t believe that you are new to SEO. :-)

    I see Link Assistant is listed, But we are still exploring other tools too.BTW, you might like to update SEOMoz, which is now moz.com and the pricing are still unknown and its invite based now.

  • http://www.bestnindia.com/Mangalore/Restaurants Restaurants in Mangalore

    Thanks for such a great post and the review, I am totally impressed! Keep stuff like this coming.

  • Lefrois

    Thanks a lot.. very well mentioned .. all the points..

  • Jan, Link-Assistant.com

    Thanks for including SEO PowerSuite in the list, Brett!

  • Krystian

    Hey Brett, nice list. I always have a feeling, that I’m always late for the party 😉 Anyways – if you plan to update your listing it would be cool if you could take http://www.positionly.com into account 😉

  • Unique SEO Tips

    I haven’t tried any SEO tools that it not free. But, after reading this post. I am considering purchasing one.

  • demersraye

    I used SEOmoz tools this tools are really help a lot why because this tool have getting more back links. http://www.dcmmoguls.com

  • rasta chill

    I would have love to see http://serprankchecker.com on here. They are free.

  • http://www.a2zseotools.com A2Z SEO TOOLS

    http://www.a2zseotools.com is better to get on page seo report

  • http://www.kingfisherwebdesign.com/ Phil Clayton

    Not heard of whitespark before, will have a look at that. The most impressive new tool out there is http://www.webmeup.com. Like Raven it’s got too many tools to mention but it’s excellently priced. One feature I know it has over most other professional systems is in the keyword research tool it provides the ability to pull wordtracker & semrush data (separately) as well as Google keyword data. The limits are very very generous.

    Definitely worth a mention and definitely worth watching.

  • Adibkarim

    thanks for the information

  • http://iammike.co/ Mike Zielonka

    I was just about to post…where is serps.com :)

    SERP will never be 100% accurate but its one heck of a great benchmark and guide :)

  • http://twitter.com/blanglo Brett Langlois

    It was hard keeping this list limited to 10; there are so many great SEO tools out there (and I’m still learning)! I’m checking out the SERPs website now. I like the Volatility Charts feature – very useful.