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    B2B SaaS SEO Statistics for 2024

    Last updated: January 15th, 2024

    In the ever-evolving landscape of B2B SaaS, staying ahead in the SEO game is not just a strategy, it’s a necessity.

    As we move into 2024, the significance of SEO for B2B SaaS becomes even more evident. Businesses are finding that visibility, relevance, and online presence are paramount to business growth, which is why understanding the evolving trends and changes in SEO is crucial for staying competitive.

    In this article, we’ll look at valuable B2B SEO statistics that will set the scene for B2B SaaS in 2024. These insights are instrumental for SEO managers seeking to secure the budget and resources needed to elevate their company’s SEO strategy, so let’s get started.

    B2B SEO Statistics

    68% of website traffic starts from a search query.

    Organic and paid search combined is the largest and most dominant marketing channel. This makes SEO just as important as ever.

    Three-quarters of customers will do an internet search for content before making a purchase.

    Building up trust and a connection is essential for converting customers online. Businesses don’t want to throw their money away and will thoroughly research their options before making a purchase. SEO enables you to get your content found by the right businesses.

    Only 0.63% of users clicked on a result from the second page of a search query.

    Getting your page found is easily the most important consideration driving SEO. The data shows that the top three results on the first page get 54.4% of all clicks. Very few users go past the first page of search results, so your content must rank highly to get any traffic.

    Half of companies check their SERP rankings at least once a day.

    The competition for high ranking in SERPs is so fierce that you can quickly get left behind if you don’t stay on top of any changes. Companies often set up automated alerts to notify them of a ranking position change so they can react immediately.

    Around 70% of marketers believe that organic SEO is more effective for generating sales than PPC ads.

    You could effectively “cheat” and rank on the first page with a paid position. However, the stats and marketers indicate that PPC ads are not as effective. People often ignore sponsored pages or use ad blockers, which makes investing in organic SEO a smarter idea.

    Content marketing costs 67% less than traditional marketing methods.

    When done well, content marketing can be very profitable. SEO does take time to convert but, eventually, the payoff will be worth it, especially considering that compared to traditional marketing, content marketing generates three times as many leads per dollar spent.

    Companies generate two times more revenue from organic search traffic than other sources, like social media.

    SEO drives more website traffic and this organic traffic can be superior in terms of traffic quality. More often than not, organic traffic will be a better match for your product and these clicks turn into leads that have a higher chance of converting.

    Ranking in the top 10 of search results is likely for only 5.7% of pages.

    While the goal is to rank highly in SERPs, getting your page there is no easy feat. The average age of a page in the top 10 listings is at least two years, which shows the time it can take to get there. But, the statistics prove it’s worth it.

    The ROI from SEO can be as high as 12.2 times the marketing spend.


    SEO and content marketing are often, hands down, the most cost-effective marketing tools for B2B businesses. But, to get the value out of it, you do have to be strategic, seeing as 73% of B2B companies have a content marketing strategy in place.

    Effective use of SEO and content marketing can reduce the cost of customer acquisition by over 87%.

    Content marketing is a very cost-effective method for gaining awareness. A company with a consistent blog will attract 97% more backlinks than those without a blog, and backlinks are a winner when it comes to improving SERP ranking.

    Fewer than 5% of pages stay on the first page of search engine results for a year.

    Getting a high-ranking SERP position is only one part of the puzzle. Staying there is the next challenge. The competition is hot and you’ll have to monitor your ranking frequently and make adjustments quickly to avoid losing your top position.

    51% of marketers believe it’s becoming harder to capture audience attention with content.

    Due to the competition and saturation online, it’s getting harder to gain audience attention and hold it, which is why SEO professionals have their work cut out for them. Some companies have turned to generative AI to produce content faster, however, this content doesn’t have the same impact on a human audience and simply doesn’t convert as well.

    65% of SEO professionals noted a positive impact on website traffic and SERP ranking since Google’s 2023 algorithm update.

    In 2023, Google added an ‘experience’ factor to their search engine algorithm. This experience consideration takes into account first-hand experience and real human experience. This is the kind of quality that generative AI can’t add to your content.

    B2B SEO Statistics: The Finer Details

    When it comes down to the specifics of on-page optimization and what works best, we curated some stats to help you improve your SEO.

    SEO Trends for 2024

    With regular Google algorithm updates and AI technology booming, the B2B SaaS industry is moving from leaps to bounds.

    According to a selection of SEO experts, AI will continue to impact SEO both in Google’s SGE update and in terms of content generation. We don’t know exactly how the Google SGE will behave yet but it’s possible it won’t have a drastic negative impact on search, and in turn, may improve search accuracy.

    There will still be a need to branch out to other platforms, particularly those that host short, easily digestible content, like Instagram Reels. As audiences become flooded with content, they’ll start leaning toward the more engaging media.

    That’s not to say that written content will be a thing of the past, but there will be an increased need to focus on producing insightful content. Thought leadership and content written from a human experience will provide something that AI-powered content cannot.

    All in all, SEO specialists in the B2B SaaS industry will need to be dynamic and creative in 2024 to keep up and beat the competition.

    Before We Go

    SEO tends to be a battleground that management is hesitant to invest in due to uncertainty around its value. We’re confident that after reading through these B2B SEO statistics, you have what you need to make a convincing case.

    There is no silver bullet solution to SEO, but there are some things you can do as a B2B SaaS company that will give you quick wins, like creating competitor comparison pages and more detailed features and product pages.

    Over the long term, there are other steps you can take to keep your SEO standard high, like improving internal linking between pages and increasing the diversity of blog content topics. In general, as the SaaS industry grows, so does the pressure on marketing teams to perform. This is why reassessing and redeveloping your marketing strategy to hit your 2024 goals is always a good idea.

    Need a helping hand on the SEO front? We are here to assist you in achieving success with SEO. At Powered by Search, our team has a deep understanding of customer pain points and will work with you to develop an SEO strategy that works. Our methodology has been tried and tested many times over, so do get in touch.

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