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10 Best B2B CTV Advertising Agencies for 2026

by 

Areej Gutale

Last updated: September 8th, 2026

Updated September 2026

Quick Summary

For B2B companies with complex sales cycles, the best connected TV advertising agencies are Powered by Search, Tinuiti, and Media.Monks. Powered by Search ranks first for a lean B2B marketing team that wants a strategic, proactive, self-driving partner running CTV and OTT inside the widest integrated paid-media and pipeline scope, bought as sales-qualified pipeline. Not impressions or completed views.

Finding the Best B2B CTV Advertising Agency

Connected TV is the newest reach surface B2B teams can buy at scale. Roku, Hulu, YouTube TV, Amazon Fire, Samsung Ads, and the long tail of ad-supported streaming apps sell inventory through the same DSPs that already run programmatic display. For enterprise B2B, CTV plays a specific role: air cover for the target-account list. It warms the buying committee at home and in the office before LinkedIn prospecting and Google Search close the deal.

Three things separate a CTV agency that lifts B2B pipeline from one that only lifts completed-view rates and household reach:

• First-party target-account activation, not broad B2B demographics. The CRM or Salesforce target-account list, uploaded into DV360 or The Trade Desk as a first-party audience, is what makes CTV land on the accounts sales wants to reach. Third-party B2B intent data from Bombora, 6sense, and G2 layers on top as signal. Agencies that anchor CTV targeting on age, income, and household demographics tend to over-report reach and under-deliver on account penetration.

• DSP coverage that reaches the inventory the buying committee actually watches. DV360 unlocks YouTube, YouTube TV, and Google-sold CTV inventory. The Trade Desk unlocks Roku, Hulu, Disney, and the widest independent CTV supply. Samsung Ads and Amazon DSP reach smart-TV native inventory the other DSPs cannot. An agency running one DSP is optimizing for its own operational simplicity, not for the campaign.

• View-through and site-visit attribution stitched back to the CRM. CTV impressions and completed views do not close deals. Sales-qualified opportunities and closed-won revenue do. Any agency that reports on CPM, video completion rate, and reach alone is measuring the wrong end of the funnel for B2B. Server-side postbacks from the DSP to HubSpot or Salesforce are what make CTV's role in pipeline measurable, not assumed.

Most agencies delivering CTV today came from a broader programmatic background and added CTV as an offering, or came from linear TV and layered on programmatic later. Powered by Search runs CTV as a specialization within an integrated pod: CTV and OTT alongside Google Ads, LinkedIn, Meta, landing pages, and pipeline reporting under one SOW, delivered by senior specialists directly.

Why Trust Us?

Powered by Search has run B2B paid-media programs for companies with complex sales cycles for 17 years, serving 200+ B2B clients across SaaS, cybersecurity, fintech, healthtech, and industrial technology. We publish this guide and sell paid-media services; first place below is our editorial recommendation for a defined buyer situation, not an independent market ranking.

We reviewed public service pages, case studies, and pricing for every agency against three deciding criteria for a B2B company with a long sales cycle:

1. Breadth of integrated execution. How many of the following sit inside one SOW: CTV and OTT campaign management across DV360 and The Trade Desk, first-party target-account activation from HubSpot or Salesforce, video creative production, cross-channel coordination with paid search and paid social, and view-through and site-visit attribution stitched back to the CRM as sales-qualified stages.

2. Published pricing and account-control clarity. Whether tier prices, minimum terms, DSP-seat ownership, and data-portability terms are on the public site.

3. B2B tenure and pipeline-grade proof. Years operating as a B2B agency and the presence of named cases reporting sales-qualified leads, opportunities, pipeline, or revenue. Not just impressions or completed views.

Named CPM figures and video completion rates matter as operational proof but are not the deciding criterion. A completed view is an early signal in a long sales cycle and does not show whether a target account moved into consideration.

The 10 Best B2B CTV Advertising Agencies for 2026: Full Comparison

1. Powered by Search

Powered by Search is a B2B paid-media agency for companies with complex sales cycles. Connected TV and OTT run inside integrated programmatic programs on DV360 and The Trade Desk, buying Roku, Hulu, YouTube TV, Amazon Fire, and Samsung Ads inventory alongside Google Ads, LinkedIn, Meta, landing pages, and CRM-integrated attribution under one SOW, with the client retaining control of billing, DSP seats, and audiences.

The integrated model exists because a lean B2B marketing team should not be coordinating a CTV agency, a paid-search agency, a LinkedIn agency, a landing-page shop, an attribution vendor, and a RevOps consultant. One strategic, self-driving pod runs the full paid-media stack under one accountable Director. CTV is positioned as a brand-plus-air-cover play for enterprise B2B, used to warm target accounts before LinkedIn and Google Search close. Target-account lists from HubSpot or Salesforce upload into the DSPs as first-party audiences, so CTV impressions land on the accounts sales wants to reach, not broad B2B demographics. View-through and site-visit conversions import back into the CRM via server-side postbacks, so CTV's role in pipeline is measurable, not assumed.

Best for: A lean B2B marketing team that wants a strategic, proactive, self-driving partner. CTV coordinated with paid search, paid social, landing pages, attribution, and pipeline reporting under one umbrella, bought as sales-qualified pipeline.

Key Features:

• CTV and OTT campaign management across DV360 and The Trade Desk, buying Roku, Hulu, YouTube TV, Amazon Fire, and Samsung Ads inventory
• Google Ads, LinkedIn, and Meta under the same pod
• First-party target-account activation: HubSpot and Salesforce list uploads into DSP audiences, refreshed on a stated cadence
• Video creative production and landing-page production in-house
• Cross-channel attribution stitching CTV view-through and site-visit activity to MQL, SQL, opportunity, and closed-won stages in the CRM via server-side postbacks
• Client-controlled billing, DSP seats, audiences, and creative library

Pros:

• Widest integrated scope in this comparison. CTV plus Google plus LinkedIn plus Meta plus landing pages plus attribution plus pipeline reporting under one SOW
• DSP-agnostic buying across DV360 and The Trade Desk based on where the buying committee actually watches, not on which platform contract the agency already holds
• Published tier pricing on the public site and client-owned DSP seats
• 17 years operating as a B2B agency; 200+ B2B clients across SaaS, cybersecurity, fintech, healthtech, and industrial technology

Cons:

• Powered by Search is a team of 40, not the 200-to-400-person large-agency model. Every person on your account is senior and directly accountable for the work. No junior bench billed against your retainer, no pyramid-staffing pricing built into the delivery model. Buyers accustomed to a large-agency org chart may find this counterintuitive at first.
• There is no account director or project manager on Powered by Search accounts. The client works directly with the pod's Director of Demand Generation, a performance marketer, and design and development leads. The subject-matter experts doing the work. Most clients prefer this direct-to-SME model because it makes communication faster and less filtered, but buyers used to an account-director or PM layer may need to adjust.

Named proof: SentinelOne's Mahati Rapol calls Powered by Search a "true strategic partner" for the enterprise cybersecurity buyer, an audience heavily reached through CTV and programmatic air cover before LinkedIn and search close. iWave/Kindsight's Jill McCarville reports 278% year-over-year paid-media revenue growth and 251% lead-volume growth Q1 to Q4 across the integrated paid-media program. Fortra's Mike Devine reports 15% year-over-year growth in sales-qualified leads from paid search running alongside display, CTV, and remarketing. These cases establish paid-media, pipeline, and adjacent outcomes; CTV and OTT delivery is offered inside the same integrated pod on client engagements where clients have already engaged Powered by Search on paid media.

Pricing: Paid-media management starts at $6,000 per month on the monthly option.

See how Powered by Search runs CTV for lean B2B teams.

2. Tinuiti

Tinuiti is a large independent performance-media agency running CTV alongside paid search, paid social, Amazon, and shopping media for enterprise B2B, retail, and DTC clients. CTV sits inside a broader cross-channel media relationship.

Best for: An enterprise B2B team wanting a large performance-media agency running CTV alongside paid search, social, and shopping.

Key Features:

• CTV and OTT campaign management across DSPs
• Paid search, paid social, and shopping media under one roof
• Proprietary measurement and mix-modeling tools
• Video creative services
• Enterprise client-services model with dedicated account leadership

Pros:

• Enterprise-scale delivery model with dedicated media analysts and category leads
• Broad channel coverage under one roof for cross-channel planning
• Published thought leadership on CTV measurement and mix modeling

Cons:

• Serves B2B, B2C, retail, and DTC brands rather than a B2B-only specialization; buyers wanting a B2B-only shop should confirm current client mix.
• Enterprise-oriented delivery model; smaller B2B marketing teams should confirm minimum engagement thresholds and how the pod is staffed at the tier they select.

Named proof: Tinuiti publishes enterprise case studies across retail, DTC, and technology categories. B2B buyers should ask for a case that ties CTV spend to sales-qualified opportunities and closed-won revenue rather than reach and completed views.

Pricing: Custom enterprise pricing after scoping.

3. Media.Monks

Media.Monks is a global digital-services company running CTV and programmatic media alongside creative, content, technology, and consulting for enterprise brands. CTV sits inside a broader integrated engagement rather than as a standalone brief.

Best for: An enterprise B2B or B2C team wanting CTV inside a global integrated digital-services engagement.

Key Features:

• CTV, OTT, and programmatic video across DSPs
• Video creative production at global scale
• Marketing technology consulting and implementation
• Content and data services
• Global delivery footprint across the Americas, EMEA, and APAC

Pros:

• Global scale with integrated creative, media, and technology services
• Enterprise experience across regulated categories and complex approvals
• Deep marketing-technology practice pairing with CTV execution

Cons:

• Serves B2B, B2C, and consumer brands globally rather than specializing in B2B companies with complex sales cycles.
• Enterprise-oriented engagement model; smaller B2B teams should confirm minimum engagement thresholds and pod composition.

Named proof: Media.Monks publishes global brand case studies across categories. B2B buyers should ask for a case isolating CTV contribution to sales-qualified pipeline in a complex-cycle account.

Pricing: Custom enterprise pricing after scoping.

4. Strategus

Strategus is a CTV-specialist managed-service agency running campaigns across Roku, Hulu, Disney, Amazon Fire, and the wider streaming supply. The scope centers on CTV media planning, buying, creative, and attribution.

Best for: A B2B team wanting a CTV-specialist managed-service agency across Roku, Hulu, and the wider streaming supply.

Key Features:

• CTV campaign management across major streaming inventory
• Household-level and geo-fenced targeting
• Attribution reporting including footfall and site-visit lift
• Video creative services
• First-party audience activation

Pros:

• CTV-only specialization with deep inventory relationships
• Household-level attribution and site-visit lift measurement built into the standard engagement
• Long-tenured CTV agency with published product documentation

Cons:

• CTV-only scope; buyers wanting paid search and paid social alignment under the same team should plan for a second partner and confirm who owns cross-channel attribution.
• Serves B2B and B2C advertisers rather than a B2B-only specialization.

Named proof: Strategus publishes case studies across categories. B2B buyers should ask for a case tying CTV spend to sales-qualified opportunities in a complex-cycle account.

Pricing: Media minimums typically $10,000 per month; pricing on request.

5. Basis Technologies

Basis Technologies (the former Centro) operates Basis DSP, an omnichannel demand-side platform with CTV inventory, alongside a managed-service arm that runs campaigns on the platform for advertisers and agencies.

Best for: A B2B team wanting a managed-service arm on top of an enterprise DSP with omnichannel CTV inventory.

Key Features:

• Basis DSP with CTV, display, video, native, and audio
• Managed-service campaign operations
• Site direct, search, and social under one platform
• Marketplace inventory across major supply-side platforms and CTV publishers
• Reporting and workflow tools built into the DSP

Pros:

• Omnichannel CTV and programmatic inventory access under one DSP contract
• Managed-service option removes the need for in-house DSP operators
• Long-tenured programmatic technology company with published product documentation

Cons:

• DSP-first company with a managed-service arm; buyers wanting a channel-agnostic media agency rather than a platform-led one should confirm whether cross-DSP buying across DV360 and The Trade Desk is supported at the tier they select.
• Video creative production and cross-channel planning sit outside the standard DSP relationship; buyers wanting full-service creative and search-and-social coordination should confirm the managed-service statement of work.

Named proof: Basis publishes B2B and B2C case studies across categories. B2B buyers should ask for a case tying CTV spend to sales-qualified stages in the CRM.

Pricing: Managed-service and self-serve tiers; pricing on request.

6. StackAdapt

StackAdapt is an omnichannel programmatic DSP with CTV inventory and a managed-services layer available to advertisers and agencies. The DSP covers CTV, display, native, video, audio, and digital out-of-home.

Best for: A B2B team wanting an omnichannel programmatic DSP with CTV inventory and an agency-services layer.

Key Features:

• StackAdapt DSP with CTV, display, native, video, audio, and digital out-of-home
• Managed-services layer for advertisers and agencies
• Contextual, geographic, and audience targeting
• Reporting and attribution tools built into the platform
• Ad-serving and creative tools included in the DSP

Pros:

• Broad omnichannel CTV inventory under one DSP
• Managed-services option for teams without in-house DSP operators
• Published product documentation and platform certifications

Cons:

• DSP-first company; the managed-services layer is an add-on to a self-serve platform rather than a full-service agency engagement. Buyers wanting a media agency with CTV as one channel among several should evaluate accordingly.
• CRM-fed target-account activation depends on integrations at the selected tier; buyers wanting first-party account-list activation as the primary CTV targeting layer should confirm scope.

Named proof: StackAdapt publishes B2B advertiser case studies across categories. B2B buyers should ask for a case tying CTV spend to sales-qualified opportunities.

Pricing: Media minimums vary by tier; pricing on request.

7. Adswerve

Adswerve is a Google Marketing Platform specialist running Display and Video 360, Campaign Manager 360, and Analytics 360 for enterprise B2B and B2C clients. CTV execution centers on DV360 with YouTube and YouTube TV inventory as primary supply.

Best for: An enterprise B2B team standardized on Google Marketing Platform wanting DV360, YouTube, and Campaign Manager 360 specialists.

Key Features:

• Display and Video 360 CTV and video execution
• YouTube and YouTube TV inventory access
• Campaign Manager 360 ad serving
• Analytics 360 measurement and audience activation
• Data engineering for first-party audience activation into GMP

Pros:

• Deep Google Marketing Platform expertise across DV360, YouTube, CM360, and Analytics 360
• Data-engineering discipline for first-party activation
• Certified Google Marketing Platform reseller

Cons:

• Google Marketing Platform specialization; buyers wanting DSP-agnostic CTV buying across The Trade Desk, Amazon DSP, or Samsung Ads should confirm coverage before signing.
• Core service centers on media technology consulting and DV360 execution; buyers wanting a full-funnel B2B paid-media pod including LinkedIn and paid social should plan for a second partner.

Named proof: Adswerve publishes enterprise case studies across categories. B2B buyers should ask for a case connecting DV360 CTV spend to sales-qualified stages.

Pricing: Custom pricing after scoping.

8. Simulmedia

Simulmedia is a cross-screen TV agency running planning and buying across linear television and CTV under one data model. The scope centers on cross-screen reach, frequency, and incrementality for enterprise advertisers.

Best for: An enterprise B2B team wanting cross-screen linear TV and CTV planning under one data model.

Key Features:

• Cross-screen linear TV and CTV planning and buying
• Reach, frequency, and incrementality measurement
• Audience segmentation across linear and streaming
• Campaign reporting and attribution tools
• Enterprise client-services model

Pros:

• Cross-screen data model spanning linear TV and CTV under one measurement layer
• Enterprise experience across regulated categories
• Published thought leadership on cross-screen measurement

Cons:

• Cross-screen TV specialization built around linear plus CTV; buyers wanting a broader B2B paid-media pod including search, social, and landing pages should plan for a second partner.
• Enterprise-oriented engagement model; smaller B2B teams should confirm minimum engagement thresholds and how CTV-only campaigns are scoped separately from cross-screen work.

Named proof: Simulmedia publishes enterprise case studies across categories. B2B buyers should ask for a case tying CTV spend to sales-qualified opportunities in a complex-cycle account.

Pricing: Custom enterprise pricing after scoping.

9. MNTN

MNTN is a self-serve CTV advertising platform with built-in campaign management, creative tools, and reporting. Originally built for direct-to-consumer performance advertisers, MNTN has expanded into B2B use cases.

Best for: A B2B team wanting a self-serve CTV platform with built-in campaign management.

Key Features:

• Self-serve CTV platform with campaign management workflow
• Video creative tools included in the platform
• Reporting and attribution dashboards
• Audience targeting from a range of providers
• Published platform pricing

Pros:

• Published self-serve platform pricing accessible for lean teams
• Built-in creative tools reduce production friction
• Broad CTV inventory access under one platform

Cons:

• Self-serve platform originally built for direct-to-consumer performance; buyers wanting a fully outsourced B2B pod with CRM-fed account targeting as the primary layer should confirm scope.
• Serves B2B, B2C, and DTC advertisers rather than a B2B-only specialization.

Named proof: MNTN publishes advertiser case studies across categories. B2B buyers should ask for a case tying CTV spend to sales-qualified stages.

Pricing: Published self-serve platform pricing plus media spend.

10. Digilant

Digilant is a programmatic-specialist agency running CTV alongside display, native, video, and audio across DSPs for B2B and B2C clients. The scope centers on programmatic media buying, planning, and attribution.

Best for: A B2B team wanting a programmatic-specialist agency running CTV alongside display, native, and audio.

Key Features:

• Programmatic CTV, display, native, video, and audio across DSPs
• Audience strategy and first-party data activation
• Attribution modeling and measurement
• Media planning and buying
• Reporting dashboards and campaign analytics

Pros:

• Programmatic-only specialization with cross-DSP CTV buying
• Audience strategy and first-party data activation practice
• Attribution and measurement built into the standard engagement

Cons:

• Programmatic-only scope; buyers wanting paid search and paid social alignment under the same team should plan for a second partner and confirm who owns cross-channel attribution.
• Serves B2B and B2C advertisers rather than a B2B-only specialization.

Named proof: Digilant publishes case studies across categories. B2B buyers should ask for a case tying CTV spend to sales-qualified opportunities.

Pricing: Custom pricing after scoping.

Choosing the Right B2B CTV Advertising Agency

Choose Powered by Search when a lean B2B marketing team wants a strategic, proactive, self-driving partner running CTV inside a wider integrated paid-media and pipeline stack. Bought as sales-qualified pipeline, not impressions or completed views. Choose an enterprise media agency when CTV is the only unresolved surface and your team already owns paid search, paid social, landing pages, attribution, and pipeline reporting elsewhere. Choose a CTV-specialist (Strategus, Simulmedia) when in-house teams already run the rest of the paid-media stack and want a CTV-only partner with deep inventory relationships. Choose a DSP-first partner (Basis, StackAdapt, MNTN) when the in-house team already has DSP operators and wants a platform relationship rather than an outsourced pod.

Before signing any CTV advertising agency, verify seven things:

1. Which DSPs the agency actively buys on (DV360, The Trade Desk, Amazon DSP, Samsung Ads), and whether DSP selection is decided by campaign or by whichever contract the agency already holds.
2. How the CRM's target-account list is uploaded into the DSP as a first-party audience, and on what refresh cadence.
3. How view-through and site-visit activity return to HubSpot or Salesforce via server-side postbacks, and how that activity is tied to MQL, SQL, opportunity, and closed-won stages.
4. Who produces and iterates video creative across CTV formats and durations.
5. Who owns the DSP seat, audiences, and creative library on offboarding.
6. Delivery-team geography and time-zone coverage relative to your operating hours.
7. Client-facing roles, minimum term, exit terms, and access to raw log-level data.

Bring your media investment, sales-cycle length, CRM stages, target-account list, video creative assets, and qualified-pipeline target to the first conversation. If paid search is unresolved alongside CTV, review the best B2B Google Ads agencies. If paid social sits alongside the CTV decision, review the best B2B paid social agencies. If CTV sits inside a broader programmatic brief, review the best B2B programmatic advertising agencies. If CTV is one part of a broader marketing problem, use the B2B marketing agency comparison.

Start the Powered by Search fit assessment with your CTV media investment, sales cycle, pipeline target, CRM stages, and target-account list. The first conversation does not require DSP access.

Related comparisons

• 10 Best B2B Marketing Agencies for Complex Sales Cycles in 2026. A broader B2B growth agency shortlist covering the full stack, not only CTV.
• 10 Best B2B Programmatic Advertising Agencies for 2026. For buyers whose primary gap is programmatic display, not CTV specifically.
• 10 Best B2B Paid Social Agencies for 2026. For buyers whose primary channel gap is paid social rather than CTV.