SaaS Marketing Bites

The Key to Understanding Your B2B SaaS Marketing Metrics

Summary

Many B2B SaaS companies tend to analyze their metrics in a vacuum. But whether you’re measuring your cost per click or organic search rankings, your metrics are connected in ways that influence one another.

Show Notes

Many B2B SaaS companies tend to analyze their metrics in a vacuum. They examine that KPIs independently of each other. Unable to see the forest beyond the trees. But whether you’re measuring your cost per click or organic search rankings, your metrics are connected in ways that influence one another. And that’s why it’s best to analyze them based on the context of the relationships that they have.

Doing so gives you a more accurate picture of how effective your marketing really is. And as a result, you’ll be able to make better decisions about what leavers to pull in pursuit of your prime objectives.

In this episode, we’re going to examine the three essential relationships between SAS marketing metrics that are often misunderstood:

  1. volume and quality
  2. budget and cost of acquisition
  3. engagement and conversion
You’ll learn why there’s an inverse relationship between volume and quality. We’ll also explain why budget and cost of acquisition have a direct correlation. And finally we’ll discuss the reason that engagement and conversion metrics are often at odds with one another.

===

SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It’s hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights.

If you enjoyed this episode, you can do the following things right away:

Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.

If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients. If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.

If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.