The Key to Understanding Your B2B SaaS Marketing Metrics
Many B2B SaaS companies tend to analyze their metrics in a vacuum. But whether you’re measuring your cost per click or organic search rankings, your metrics are connected in ways that influence one another.
Doing so gives you a more accurate picture of how effective your marketing really is. And as a result, you’ll be able to make better decisions about what leavers to pull in pursuit of your prime objectives.
In this episode, we’re going to examine the three essential relationships between SAS marketing metrics that are often misunderstood:
- volume and quality
- budget and cost of acquisition
- engagement and conversion
SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It’s hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights.