If there’s one thing that marketing’s proved since its inception, it’s that we love stories. We like facts and fiction, we seek to identify with characters and ideas. Content marketing for your B2B SaaS company is fantastic because it lets you talk to your customers directly, on your own terms. You have the power to mould your messaging across channels that your customers want to engage with. This checklist will help you:
- Create content that users are actively searching for.
- Learn how to predict and leverage trending topics before they happen.
- Build evergreen content that will drive leads for months and years to come.