The B2B SaaS Marketing Blog

Converting Leads with Email Marketing – a Human Approach at InboundTO 23

by 

Joel Popoff

Last updated: February 3rd, 2015

Emails are usually the very first interaction between your company and your customers. They give you the chance to really ‘WOW’ a lead by standing out and being different from your competitors. Some people think email marketing is dead. However if you look at the statistics, email marketing is 40 times more effective than Facebook and Twitter combined, according to McKinsey research.

InboundTO 23

This month’s meet up, Converting Leads with Email Marketing – a Human Approach, will teach you how to increase subscribers, open rates, and clicks to your email marketing campaigns by setting up your campaigns to be more ‘human like.’ Our experts will show you actionable strategies and tactics they are currently using so that you can apply the same formula to your campaigns.

RSVP here – InboundTO 23 is $10.00 to attend, but seating is limited.

This Month’s Talk

Making People Laugh For Fun & Profit – Presented by Jon Spenceley, Community Marketing Manager at Vidyard

As usual, we’ll have a catered networking break and Q & A periods. Make sure you join our Meetup group and bring your business card for a chance to win a copy of Email Persuasion: Captivate and Engage Your Audience, Build Authority and Generate More Sales with Email Marketing.

Jon Spenceley

Jon is the Community Marketing Manager at Vidyard, and is passionate about helping companies get the most out of their video. He’s also cocktail connoisseur, amateur longboarder, and ismoderately popular on Twitter.

When & Where

InboundTO 22 will be taking place on Thursday, February 19 at BNOTIONS headquarters, 106 Front St. East, Suite 200. The event will start at 6:15 PM and last for about 2 hours. Doors close at 6:15 PM due to limited seating and high demand. Please arrive at the venue around 6:00 PM to get a seat.

RSVP early to reserve your spot for the meetup. InboundTO charges a $10.00 admission fee.

This Month’s Book Giveaway

Email Persuasion: Captivate and Engage Your Audience, Build Authority and Generate More Sales with Email Marketing.

Free Email Marketing Resource

If you want to get a head start on learning more about email marketing, be sure to check out our Free Ebook: Ultimate Guide to Inbound Email Marketing.