Posts Tagged: eCommerce

2014 Dx3 Conference Recap [Takeaways + Photos]

Posted by & filed under Events.

Wow! It was another huge year for the Dx3 Canada conference this past Wednesday and Thursday in Toronto as thousands of digital marketing, eCommerce and retail professionals learned how to make big ideas happen. (Being part of the Ambassador Program that was created by Dx3 and Boost Agents has allowed me to attend the conference at [...]

Consumer Psychology Behind the E-Commerce Checkout [Infographic]

Posted by & filed under E-Commerce.

E-Commerce has become a significant revenue stream for companies across the globe, but how much do we really know about the consumer’s psychology when they purchase goods over the web? Research has shown that a consumer will assess a product within 90 seconds and will then make a quick initial judgement on whether they decide to make a [...]

How to Transform Your eCommerce Store Into a Personable Sales Machine

Posted by & filed under E-Commerce.

eCommerce is the mainstay today. According to Forrester Research – thanks to statistics from Internet Retailer – eCommerce spending will reach $262 billion this year. By 2017, this number is expected to grow to $370 billion – a neat 10% compound annual growth rate from 2012. Travel, a popular eCommerce inclusion, was not a part of this [...]

How to Get Started with Conversion Rate Optimization

Posted by & filed under Conversion Rate Optimization.

This blog post contains edited excerpts from our free whitepaper: Getting Started with Conversion Rate Optimization. Download the full guide for even more real-world examples, tools, and advice on optimizing your website, blog, and landing pages. There’s a lot of time, energy, and money being spent in the online marketing world right now. Whether you’re [...]

#InboundTO Meetup Recap: Inbound Marketing and the Future of eCommerce

Posted by & filed under E-Commerce, Inbound Marketing.

Last Thursday’s Inbound Marketing Toronto meetup featured a presentation from Demac Media on why inbound marketing is the future of eCommerce and one from Canada Post on Canadian eShopper Insights. Sponsored by Powered by Search and BNOTIONS, the meetup was very well received.     Katie Hudson, Marketing Manager at Demac Media, spoke about Why Inbound Marketing is the [...]