Posts Tagged: marketing

Weekly Inbound Marketing Mashup: CRO Craze (07/10/14)

Posted by & filed under Conversion Rate Optimization, Inbound Marketing.

Friday is right around the corner, and we know you’re busy getting tasks done before the week ends. Take a break before your head aches to check out this week’s Mashup featuring the latest news on how to optimize and achieve better conversion rates! CRO is an extremely important aspect of inbound marketing, and cannot be ignored. How To Achieve Better Conversion [...]

Weekly Inbound Marketing Mashup: Writing Great Copy (07/04/14)

Posted by & filed under Content Marketing.

Happy Friday! To end this awesome week, we have some great tips on how to make your marketing copy more effective. How To Write Marketing Copy That Generates Leads by Stuart J. Davidson To generate new leads to build your customer base, you need to write compelling copy that effectively convinces your readers to buy from [...]

5 Digital Marketing Lessons Taught By Transmedia Storytelling

Posted by & filed under Digital Marketing.

Transmedia Storytelling is no new phenomenon, but as social media and mobile marketing grow in popularity, more companies have been using this digital marketing tactic as a way to integrate their brand for, and with, consumers. Digital Marketing doesn’t involve just social media, and while storytelling alone is a great way to improve your social [...]

Daily Inbound Marketing Mashup: Buyer Personas (06/19/14)

Posted by & filed under Inbound Marketing.

Happy Thursday!  If you are looking to become a master in the world of inbound marketing, then today’s mashup is perfect for you. The profile of your ideal buyer is information that your business must know in order better your overall sales and content strategies. Keep reading for some great tips on how to build your buyer persona(s) [...]

Daily Inbound Marketing Mashup: Link Building Buzz (06/16/14)

Posted by & filed under Inbound Marketing.

Welcome back from a weekend filled with warm weather and relaxation! To ease yourself back into work mode, take some time to catch up on the latest in link building and its’ importance in achieving inbound marketing success with today’s Marketing Mashup. Why Build Links? 6 Reasons You Should Be Link Building in 2014 by Jon Ball [...]