Today we had the pleasure of interviewing Rick Jessup, head of Capital C‘s digital strategy, insights, and analytics practice. From managing Bulletin Board System on the Freenet in 1990 to starting one of Canada’s first blogs in 1995 to public speaking in 2010, Rick has truly grown up digital. Over the past 20+ years he’s had the [...]
Posts Tagged: Toronto
Interview with Khalid Mokhtarzada, Branding & Culture Expert
We recently had the pleasure of interviewing Khalid Mokhtarzada, co-founder of the Toronto-based branding and design agency Pixel Dreams. 1. What inspired you to start Pixel Dreams? I started Pixel Dreams because I wanted work to feel more like home, and my peers to feel like brothers and sisters. I truly believe that a working [...]
Entrepreneur vs. Employee
Which right minded opportunist has not thought about striking it out on their own? I currently lead the life of an intrapreneur – One who thrives as an entrepreneur within a corporate environment…perhaps the best of both worlds. My friend and fellow Toronto based marketer Satish Kanwar recently presented at Refresh, one of the increasingly [...]
Find Your Local Search Centroid by Analyzing Customer Order Lists
About the Local SEO City Centroid Factor In layman’s terms, a ‘centroid’ when referred to in the context of local search is simply a local search engine’s geo-location of a city or town’s geographic core, a.k.a ‘down town’ to the rest of us. This means that if you’re business serves a greater city area, but [...]