What is RTB? Complete Guide to Understanding Real-Time Bidding (Part I)
Bryan Bartlett
Updated: October 30, 2013
By now you’ve probably heard about real-time bidding (RTB), the technological breakthrough that’s made it possible for advertisers to use data to target individual users in real time. In recent years, RTB has exploded onto the digital ad scene and the fun is just getting started. According to eMarketer, we can expect […]