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3 Unique Ways to Add Flair to Your Blog

B2B SaaS Marketing Tips

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    So You Need to Add Flair To Your Blog Posts?

    Today, I’m going to share with you 3 unique ways to add flair to your blog posts. Call me old fashioned, but I like to start writing a blog post with a pen and paper- jotting down ideas and bulleted lists of important points to cover. An essay and a half later, you doubt yourself if someone will acutally read your pullitzer prize winning post and you hit a new road block – adding graphics to break up your text. If you don’t have a designer available, I’m going to fill you in on some secrets of how a picture really can paint a thousand words. I guarentee that these 3 unique ways will maintain a person’s interest while reading your next blog post.

    Option 1: Use Animated Gifs

    We want to engage readers in our articles, maintain their interest and encourage sharing. I’ve found that when we use a descriptive animated gif, people are able to digest more of what you’re writing about and it helps the poplularity of your post.

    The program I like to use is called LICEcap. It will capture an area of my desktop and save it directly as a .GIF (for web use, etc). Here’s a introduction to the program:

    What I love about this program is that it has a lightweight framework, it’s simple to use and is cross-platform friendly.

    Some unique ways you can use this tool are:

    • Explaining complex proceedures to readers
    • Visually showing a responsive website
    • Outlining Step-by-step instructions (most people find this helpful)
    • Writing code
    • Capturing web animations

    Tools like this will become your best asset. It’s a surefire way to enhance reader comprehension of your blog topic and keep things interesting.

    Option 2: Use Videos

    Adding a screencapture video to your blog post is a great way to keep your blog personable and educational. Afterall, people like to do business with people they trust. Offering your voice or a face to help describe your blog’s content, builds rapport and establishes yourself as an expert in your field. Here’s some great tools I use to make screen capture videos:

    These programs feature a low learning curve which makes using them a breeze. If you have never tried to record your screen or never thought you could make a screencast video, I highly ecourage trying them out. The possibilities are endless.

    All of these screencapture tools promote:

    • an easy interface to help you capture great looking images and videos in a few clicks
    • the best screen capture resolutions available – even on retina displays
    • built-in editors that let you easily add zoom & pan effects, trim clips, add drop shadow & reflection, adjust audio levels, etc.

    Try adding a video to your blog post – it’s the simplest way to create interest in your posts that you can share with your friends, your family, or your business.

    Option 3: Use High Quality Images

    This may seem obvious to some, but finding the perfect image can be quite a challenge. An unforgettable image adds great value to how your post is perceived. Always make sure your image reflects the content of your post. If your topic is about puppies, add a photo of happy puppies.

    A lot of people are leveraging stock photo websites to help them find the perfect photo. Some of my favorite stock photo websites are:

    If you want to take your photos up a notch, you can use tools like Canva or PicMonkey to add flair to your blog posts. These tools can make a designer out of anyone by offering pre-made templates for blog graphics, presentations, Facebook covers, flyers, posters, invitations and so much more.

    PRO TIP: I use these web applications in conjuction with stock photography to create the best design for my blog posts.

    Ready to Put Your Design Skills to the Test?

    Next time you sit down and draft a blog post, try to use one of these tips when creating your article! I guarentee they will add the flair you’re looking for and your readers will love you for it.

    Do You Need a Designer’s Touch on You Blog?

    If you want some advice on drafting top-notch blog posts, reach out to us for a free marketing assessment. Let us know in the comment section if you have questions.