Articles by category: Marketing Strategy
Self-reported attribution doesn’t work. You need an attribution narrative instead.
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Updated: September 9th, 2022
Many SaaS companies struggle with attributing the results they get to the marketing investments they make. A common scenario is that they’re paying a lot for qualified leads on a…
SaaS Research: ‘Talk to customers’ is good advice but it’s not enough
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Updated: October 3rd, 2023
SaaS research is one of the most neglected opportunities for marketers. Most SaaS companies can appreciate that understanding their customers helps them provide a better product and service. But actually…
The Lead Waterfall: How to measure your pace to goals (and what to do when it’s going wrong)
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Updated: January 19th, 2024
Planning and forecasting are a big part of SaaS marketing, and it’s vital to look ahead and build a strategy that gives you the best chance of achieving your growth…