Articles by category: Marketing Strategy
The 3×10 Method: How to Improve Marketing ROI 89% Without Spending More
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Updated: May 3rd, 2023
Most B2B SaaS marketers are dealing with companies where the economic outlook is uncertain and they are being asked to achieve the same pipeline goals or improve marketing ROI but…
Self-reported attribution doesn’t work. You need an attribution narrative instead.
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Updated: September 9th, 2022
Many SaaS companies struggle with attributing the results they get to the marketing investments they make. A common scenario is that they’re paying a lot for qualified leads on a…
SaaS Research: ‘Talk to customers’ is good advice but it’s not enough
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Updated: October 3rd, 2023
SaaS research is one of the most neglected opportunities for marketers. Most SaaS companies can appreciate that understanding their customers helps them provide a better product and service. But actually…
The Lead Waterfall: How to measure your pace to goals (and what to do when it’s going wrong)
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Updated: January 19th, 2024
Planning and forecasting are a big part of SaaS marketing, and it’s vital to look ahead and build a strategy that gives you the best chance of achieving your growth…
