Articles by category: Marketing Strategy
Boosting B2B SaaS Marketing Results With Hypothesis Logs
Updated: February 22nd, 2024
Continuously improving your B2B SaaS marketing results means running tests, learning from those tests, then running more. However, you could lose time, money, and opportunity if you test the wrong…
Is Your Current Agency Making You Money? How To Track Marketing Agency ROI
Updated: February 22nd, 2024
The complexity of user journeys can make it challenging to tie every marketing activity to directly related outcomes. However, when you dedicate a significant percentage of your budget to an…
How To Build An Effective B2B Enterprise SaaS Marketing Strategy For Extended Buying Cycles
Updated: February 16th, 2024
B2B Enterprise SaaS marketers can often feel pressure to justify their day-to-day activities and investments when an MQL may be months or quarters away from becoming an SQL, and a…
B2B SaaS Marketing Funnel Forecasting: Template Plus Walkthrough Example
Updated: September 25th, 2023
When B2B SaaS companies don’t go through the effort of aligning their sales and marketing activity to the financial outcomes of the businesses they work for, it’s extremely difficult to…
B2B SaaS Marketing Re-Acceleration Strategies to Hit Your 2024 Goals
Updated: November 27th, 2023
Many B2B SaaS marketers we’ve talked to recently are reflecting on the struggle of hitting 2023’s targets, and are now faced with a tall order to catch up in 2024.…
Salesforce & HubSpot: How Using Both Tools Together Makes Marketing and Rev Ops More Effective
Updated: July 19th, 2023
Salesforce is undoubtedly a powerful CRM, and its unlimited scalability makes it the best of the best for contact management. However, many users quickly discover that the trade-off for such…
How Demand Generation Boosts Customer Acquisition and Profitability for B2B SaaS
Updated: June 7th, 2023
Many SaaS companies invest heavily in marketing, but often, marketing teams don’t feel confident in the data that they’re getting from their marketing systems and struggle to tie revenue to…
More than a robot copywriter: how AI unlocks hidden productivity gains in B2B SaaS
Updated: May 3rd, 2023
Most SaaS marketers’ opinions on the use of AI in marketing range from maximalists, who believe it will change everything and replace all marketing jobs, to AI skeptics, who believe…
The 3×10 Method: How to Improve Marketing ROI 89% Without Spending More
Updated: May 3rd, 2023
Most B2B SaaS marketers are dealing with companies where the economic outlook is uncertain and they are being asked to achieve the same pipeline goals or improve marketing ROI but…
Self-reported attribution doesn’t work. You need an attribution narrative instead.
Updated: September 9th, 2022
Many SaaS companies struggle with attributing the results they get to the marketing investments they make. A common scenario is that they’re paying a lot for qualified leads on a…
SaaS Research: ‘Talk to customers’ is good advice but it’s not enough
Updated: October 3rd, 2023
SaaS research is one of the most neglected opportunities for marketers. Most SaaS companies can appreciate that understanding their customers helps them provide a better product and service. But actually…
The Lead Waterfall: How to measure your pace to goals (and what to do when it’s going wrong)
Updated: January 19th, 2024
Planning and forecasting are a big part of SaaS marketing, and it’s vital to look ahead and build a strategy that gives you the best chance of achieving your growth…