The Saas Marketing Blog

“Marketers ruin everything.”  As soon as one marketer discovers a hack that works, they share it, and everyone else starts doing it. After a few weeks, that hack no longer…

“About 5-10% of projected revenue should be dedicated to your marketing budget.” This is the typical startup marketing budget advice. The only problem is that most early-stage companies lack solid…

Most customer quotes praise your software and convince prospects that you’re a legitimate company. Yet testimonials rarely give prospects a reason to choose your product over a competitor’s product because…

If sales are low, many marketers expand their marketing program by adding more channels or spending more on ads to increase lead volume. However, increasing lead volume is an expensive…

There are two primary reasons a blogger outreach campaign may fail: Recipients never respond to the outreach email. The outreach email was successful and the link was placed, but the…

We audit dozens of B2B SaaS marketing programs each year, and here are the three most common telltale signs that the demand gen strategy is ineffective: Low conversion rates: You…

Long buying cycles, stalled pipelines, and an ever-growing list of closed-lost leads may seem like the sales team’s challenge to solve. Yet fewer sales mean a smaller budget for all…

Continuously improving your B2B SaaS marketing results means running tests, learning from those tests, then running more. However, you could lose time, money, and opportunity if you test the wrong…

We’re excited to officially announce two new partnerships to bolster Powered by Search as a B2B SaaS marketing powerhouse. Last year, we quietly joined forces with Wunderkind, a B2B SaaS…

As 2023 draws to a close, you already know where you stand for the short term. The bigger question is how your current trajectory will impact your marketing results six…