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Google Local 3-Pack is turning into a… 2Pac?

B2B SaaS Marketing Tips

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    Today at SMX, Google unofficially announced that the Local 3-Pack is going to start containing an ad soon. So the 3-Pack will effectively become two organic listings, plus one paid listing. Here’s what the current 3-Pack looks like on a desktop:

    3pack3pack 2

    You can follow some discussions started by Joy Hawkins on the topic here:

    Local Search Forum

    Local Search Pros Google+ Community

    It’s not clear on when this update will go live, but many experts have been predicting this change for some time.

    What are some of the implications?

    • It will be even more difficult to rank in the local pack. Only the top two businesses will get the coveted first page!
    • You can be sure that your competitors are going to be investing in local SEO if they aren’t already
    • If you haven’t already, it’s time to start investing in AdWords

    As soon as Google makes an official announcement, you will be the first to know.

    Related:  Precursor marketing — How to use templates to get SaaS trials and demos