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10 Best B2B Paid Media Agencies for 2026

by 

Areej Gutale

Last updated: October 15th, 2026

Updated October 2026

Quick Summary

For B2B companies with complex sales cycles, the best paid media agencies are Powered by Search, KlientBoost, and TripleDart. Powered by Search ranks first for a lean B2B marketing team that wants a strategic, proactive, self-driving partner running Google Ads, LinkedIn, and Meta inside the widest integrated paid-media and pipeline scope, bought as sales-qualified pipeline. Not clicks or MQLs.

Finding the Best B2B Paid Media Agency

A B2B paid media agency can lower cost per lead and still leave sales with nothing to work. In a sales cycle of three to twelve months, a form fill is an early signal. It does not show whether sales accepted the lead, an opportunity opened, or a deal closed.

Four things separate a paid media agency that builds pipeline from one that buys clicks:

• Channel roles. Google Ads captures buyers already searching. LinkedIn reaches the accounts sales wants before they search. Meta retargets and tests creative at a lower cost per impression. Each channel needs a job, not an equal slice of budget.

• Offline conversion feedback. SQL, opportunity, and closed-won stages return from the CRM to Google Ads, LinkedIn Campaign Manager, and Meta Ads Manager, so bidding learns what a good lead looks like.

• The page after the click. Landing pages, offers, and forms decide whether a click becomes a sales conversation. Advice, copy, design, development, and testing are separate jobs. Confirm which ones the agency does.

• One report for every channel. Media investment by channel tied to sales-qualified leads, opportunities, and pipeline. If each channel reports its own conversions, every channel looks like it is working.

Which PPC management agencies fit companies with long sales cycles?

For a B2B company with a long sales cycle, PPC management works when the agency imports qualified CRM stages back into Google Ads and Microsoft Ads, builds landing pages for buyers who are not ready to talk to sales, and reports on pipeline rather than cost per lead. On this list, Powered by Search, Obility, Gripped, and Tilt Metrics run paid search for B2B buyers with long cycles. KlientBoost and HawkSEM run paid search across B2B, ecommerce, and consumer lead generation. Powered by Search ranks first because paid search, paid social, landing pages, and pipeline reporting sit with one senior team under one SOW.

Why Trust Us?

Powered by Search has run B2B paid-media programs for companies with complex sales cycles for 17 years, serving 200+ B2B clients across software, cybersecurity, fintech, healthtech, and industrial technology. We publish this guide and sell paid-media services; first place below is our editorial recommendation for a defined buyer situation, not an independent market ranking.

We reviewed public service pages, case studies, and pricing for every agency against three deciding criteria for a B2B company with a long sales cycle:

1. Breadth of integrated execution. How many of the following sit inside one SOW: Google Ads, Microsoft Ads, LinkedIn Ads, Meta Ads, creative production, landing pages, CRM-to-platform offline conversions, cross-channel attribution, and qualified-pipeline reporting.

2. Published pricing and account-control clarity. Whether tier prices, minimum terms, and account ownership are on the public site.

3. B2B tenure and pipeline-grade proof. Years operating as a B2B agency and the presence of named cases reporting sales-qualified leads, opportunities, pipeline, or revenue. Not just cost per lead.

Cost-per-lead figures matter as supporting evidence but are not the deciding criterion.

The 10 Best B2B Paid Media Agencies for 2026: Full Comparison

1. Powered by Search

Powered by Search is a B2B paid-media agency for companies with complex sales cycles. Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads run alongside landing pages and CRM-integrated attribution under one SOW, with the client keeping control of billing and ad accounts.

The integrated model exists because a lean B2B marketing team should not be coordinating a Google Ads agency, a LinkedIn agency, a landing-page shop, an attribution vendor, and a RevOps consultant. One strategic, self-driving pod runs the full paid-media stack under one accountable Director and one report that connects media investment in every channel to sales-qualified leads, opportunities, and pipeline. The team is measured on pipeline delivered, not on clicks bought.

Best for: A lean B2B marketing team that wants a strategic, proactive, self-driving partner. Paid search and paid social coordinated with landing pages, attribution, and pipeline reporting under one umbrella, bought as sales-qualified pipeline, not as clicks or leads.

Key Features:

• Google Ads and Microsoft Ads search management
• LinkedIn Ads (Sponsored Content, Message Ads, Conversation Ads, Document Ads)
• Meta Ads for B2B retargeting and creative testing
• In-house creative and landing-page production
• CRM-fed offline conversions returning SQL, opportunity, and closed-won stages to each ad platform
• Full-funnel attribution and closed-won dashboards
• Client-controlled billing and ad accounts

Pros:

• Widest integrated paid-media scope in this comparison. Paid search + paid social + landing pages + attribution + pipeline reporting under one SOW
• Published tier pricing on the public site
• 17 years operating as a B2B agency; 200+ B2B clients across software, cybersecurity, fintech, healthtech, and industrial technology

Cons:

• Powered by Search is a team of 40, not the 200-to-400-person large-agency model. Every person on your account is senior and directly accountable for the work. No junior bench billed against your retainer, no pyramid-staffing pricing built into the delivery model. Buyers accustomed to a large-agency org chart may find this counterintuitive at first.
• There is no account director or project manager on Powered by Search accounts. The client works directly with the pod's Director of Demand Generation, a performance marketer, and design and development leads: the subject-matter experts doing the work. Most clients prefer this direct-to-SME model because it makes communication faster and less filtered, but buyers used to an account-director or PM layer may need to adjust.

Named proof:

• iWave, now Kindsight (fundraising software): Paid-media revenue grew 278% year over year and lead volume grew 251% from Q1 to Q4. Jill McCarville, VP of Marketing: "It wasn't until we switched to Powered By Search that Linkedin became a successful channel that generates MQLs, SQLs, and significant pipeline." (case study)
• ThreatX (cybersecurity): A Google Search and LinkedIn program closed the first paid-media-sourced deal 56 days after the lead came in. Neil DuPaul, Senior Director of Demand Gen: "Now we have consistently generated an inbound demo request every single week of this year with plenty of weeks where we've seen multiple." (case study)
• Fortra (cybersecurity): Paid search produced 15% year-over-year growth in sales-qualified leads. (case study)
• PointClickCare (healthcare software): LinkedIn Ads generated more than 2,000 leads. John Walker, Director of Demand Marketing: "When it comes to helping us increase contributions to the sales pipeline, they've been a game-changer marketing agency to our demand generation efforts." (case study)
• TouchBistro (restaurant technology): Toan Dinh, CMO: "They increased our demos by 300% within 6 months!" (client results)
• Projul (construction software): Stephan Foos, Chief Product Officer: "We give you a dollar, you make us three." (client results)
• Loopio (RFP software): Marcus Di Rollo, Digital Marketing Manager, on a Google, LinkedIn, and Bing program: "That growth has consistently been within that 20 to 40% range quarter over quarter from LinkedIn specifically." (case study)

Pricing: Paid-media management starts at $6,000 per month on the monthly option.

See how Powered by Search runs B2B paid media for lean B2B teams.

2. KlientBoost

KlientBoost is a paid-media agency running Google Ads, LinkedIn Ads, and Facebook Ads, with conversion-rate optimization and landing pages, for B2B, ecommerce, and B2C lead-generation teams.

Best for: A team running paid search and paid social under one multi-channel roof.

Key Features:

• Google Search, Performance Max, Display, and YouTube
• LinkedIn Ads and Facebook Ads
• Offline CRM events and value-based bidding
• Landing-page production and conversion testing
• Client-owned ad accounts

Pros:

• Multi-channel paid-media coverage under one team
• Value-based bidding paired with offline CRM events
• Pricing conversation offers three options at different speeds

Cons:

• Serves B2B, ecommerce, and B2C lead generation rather than focusing only on B2B companies with complex sales cycles. Buyers wanting a B2B-only shop should confirm the current client mix.
• Custom pricing only; buyers need a scoped quote before judging fit.

Named proof: The LS Direct case identifies Google Ads with downstream outcomes. Paid-social-specific downstream cases are less often isolated in the public case set.

Pricing: Custom pricing after account scoping.

3. TripleDart

TripleDart is a full-service agency for B2B software companies that runs Google Ads, LinkedIn Ads, Meta Ads, and Bing alongside content and SEO. Paid media sits inside a broader growth engagement.

Best for: A B2B software team wanting paid media inside a full-service SEO, content, and paid engagement.

Key Features:

• Google Ads, Bing, LinkedIn Ads, and Meta Ads
• Landing-page creative and testing
• SEO and content production alongside paid media
• Cross-channel attribution and reporting

Pros:

• Paid search and paid social under one team
• Content and SEO available inside the same engagement
• Cross-channel attribution built in

Cons:

• TripleDart's delivery team is not located in North America; buyers who need North American or European hours should confirm coverage before signing.
• Paid media is one service inside a broader growth engagement, not the specialization.

Named proof: TripleDart's B2B software case library reports growth in leads, demos, and pipeline across combined content, SEO, and paid-media programs.

Pricing: Custom pricing after scoping.

4. Obility

Obility is a B2B agency for technology and software companies that runs paid search and paid social around offers, landing pages, and pipeline, with advisory and managed tiers. It manages Google Ads, Microsoft Ads, LinkedIn Ads, Meta Ads, YouTube, Reddit, X, and ChatGPT ads.

Best for: A B2B technology team that wants tiered paid media, from advisory support to a dedicated strategist per channel.

Key Features:

• Paid search, display, and paid social management
• Offer and landing-page optimization
• Offline conversion and revenue attribution support
• Performance dashboards
• Advisory, managed, and scaling tiers

Pros:

• Published tier pricing from advisory to scale
• Wide platform list, including Reddit and ChatGPT ads
• Marketo case ties Google Ads to larger average opportunities

Cons:

• Scope varies by tier: the Ascent tier assigns one strategist to all channels, while Summit adds a strategist per channel. Confirm what the tier you select includes.
• Buyers wanting landing-page builds and continuing conversion tests inside paid media should confirm inclusion at scoping.

Named proof: Marketo identifies Google Ads and reports larger average opportunities and more Google Ads pipeline relative to media investment.

Pricing: Guide advisory starts at $2,850 per month, Ascent managed paid media at $6,500 per month, and Summit at $10,900 per month.

5. Wpromote

Wpromote is a performance-marketing agency headquartered in El Segundo, California, working across paid, earned, and owned channels for retail, ecommerce, financial services, travel, health, and B2B brands.

Best for: Enterprise brands wanting paid media delivered inside a large multi-industry performance-marketing program with in-house creative and analytics.

Key Features:

• Paid media across Google, Meta, LinkedIn, TikTok, YouTube, and Amazon
• In-house creative and video production
• Marketing analytics and attribution
• Enterprise delivery with account and project management layers

Pros:

• Large delivery bench across paid and organic channels
• Multi-industry client base gives cross-vertical performance benchmarks
• Named enterprise work for brands including Intuit QuickBooks, Samsung, Southwest Airlines, and TransUnion

Cons:

• Serves retail, ecommerce, financial services, travel, and health brands alongside B2B. Not B2B-only. Buyers wanting a shop dedicated to complex B2B sales cycles should confirm the client mix on their account.
• Enterprise delivery model with account directors and project managers between the client and the specialists.

Named proof: Wpromote names enterprise clients such as Intuit QuickBooks, Samsung, and TransUnion on its public site. Dated B2B-technology cases with sales-qualified pipeline outcomes are not surfaced publicly at time of publication.

Pricing: Custom; not published.

Start the Powered by Search fit assessment if a lean B2B marketing team fits your situation better.

6. HawkSEM

HawkSEM manages paid search and paid social with its ConversionIQ revenue-analysis product, applying an offline lead-quality feedback loop across paid search, LinkedIn, and Meta.

Best for: A team that wants ConversionIQ revenue analysis applied to paid search and paid social.

Key Features:

• Paid search, LinkedIn Ads, and Meta Ads
• ConversionIQ campaign-to-revenue analysis
• Offline lead-quality optimization
• Custom landing pages and A/B testing

Pros:

• ConversionIQ ties paid media to revenue outcomes
• Month-to-month flat-rate terms
• Named cases connect paid media to revenue

Cons:

• HawkSEM's book of business spans B2B, B2C lead generation, and ecommerce. Not a B2B-only shop.
• A typical management amount is not public; buyers need a scoped quote.

Named proof: Switch describes offline client data used to optimize keywords and audiences. Sovos connects paid media to revenue and sales.

Pricing: Flat-rate, month-to-month; typical amount not published.

7. Gripped

Gripped is a B2B paid-search-first agency for software and technology companies. It runs Google Ads alongside LinkedIn Ads, Reddit, display, and retargeting, and reports through CRM opportunities and pipeline.

Best for: A B2B software or technology team that wants a paid-search-first partner with published tiers and starting prices.

Key Features:

• Google Ads paid search
• LinkedIn Ads, Reddit, display, and retargeting
• Intent-led campaign structure
• Landing-page alignment and conversion work
• CRM, opportunity, and pipeline reporting

Pros:

• Published starting prices for advisory, performance, and scale tiers
• Intent-led paid-search structure
• Opportunity, pipeline, and revenue reporting

Cons:

• Paid-search-first: paid social sits beside paid search rather than as the specialization. Buyers whose main gap is paid social should confirm tier coverage.
• Advisory and execution tiers add project work on top of the retainer, and media is billed separately.

Named proof: Eficode identifies Google and Bing paid search with higher closed-won paid-search revenue. Cloudbooking identifies Google and LinkedIn campaigns with qualified pipeline and opportunities.

Pricing: Advisory or execution from £3,500 per month plus project work; Performance from £7,500 per month; Scale from £15,000 per month.

8. New North

New North is an integrated B2B technology agency that sells marketing as programs. Paid media appears inside its Reach program (distribution, social, and brand paid) and its Pursuit program (named-account plays across email, LinkedIn, and paid).

Best for: A B2B technology team wanting paid media inside a program-based integrated marketing engagement.

Key Features:

• Paid media inside Reach and Pursuit programs
• Named-account plays across email and LinkedIn
• Content and authority programs under the same team
• Program tiers with set call cadence and turnaround times

Pros:

• Published program pricing
• Integrated scope across paid, content, and account-based plays
• Tiers state what the agency is accountable for, from delivery to the plan and its measurement

Cons:

• Paid media is one capability inside broader programs, not the specialization. Buyers wanting a paid-media-first partner should confirm how much of the program goes to paid.
• Stated focus is B2B technology; buyers in other B2B sectors should confirm fit.

Named proof: New North's public cases cover lead generation and organic growth for B2B technology clients. Buyers should ask for a paid-media case that isolates paid outcomes.

Pricing: One program from $4,000 to $5,900 per month, two programs from $6,000 to $11,900, and all three from $12,000.

9. Tilt Metrics

Tilt Metrics is a senior-led paid-media agency for B2B software and technology teams. It runs Google, LinkedIn, and ChatGPT Ads, with Microsoft Ads and Meta retargeting added once the core channels are clean.

Best for: A B2B software team wanting senior-led, month-to-month paid media that starts on one channel.

Key Features:

• Google Ads and LinkedIn Ads
• ChatGPT Ads with CRM tracking
• Microsoft Ads and Meta retargeting as supporting channels
• Tracking and conversion-signal reviews
• Pipeline reporting back to the CRM

Pros:

• Senior-led delivery, priced by scope rather than a percentage of media
• Month-to-month terms after onboarding
• Published single-channel entry point

Cons:

• Most clients start on Google Ads and add LinkedIn or ChatGPT Ads later, so a team needing several channels at once should confirm tier coverage.
• Stated focus is B2B software and technology; buyers in other B2B sectors should confirm fit.

Named proof: Tilt Metrics' homepage names Hemlane and reports 50% lower acquisition cost. The page does not say which channel produced that result.

Pricing: Single-channel service starts at $3,500 per month, with multichannel tiers above it.

10. The Marketing Practice

The Marketing Practice is a B2B-only agency for enterprise organizations across North America, EMEA, and APAC. It runs LinkedIn, programmatic, paid social, and intent platforms such as Demandbase and 6sense, aligned to account-based tiers.

Best for: An enterprise B2B team running paid media inside an account-based program that spans regions.

Key Features:

• LinkedIn and paid social
• Programmatic and intent-platform media
• Account-based tiering
• Multi-region delivery

Pros:

• B2B-only focus
• Delivery across North America, EMEA, and APAC
• Paid media tied to account-based programs

Cons:

• Built for enterprise ABM programs; a lean team buying one paid-media program may find the model larger than it needs.
• Pricing is not published; buyers need a scoped quote.

Named proof: The Marketing Practice's public site describes enterprise B2B paid-media work across regions. Buyers should ask for a case that ties paid media to sales-qualified stages.

Pricing: Not published.

Choosing the Right B2B Paid Media Agency

Choose Powered by Search when a lean B2B marketing team wants a strategic, proactive, self-driving partner running paid search, paid social, landing pages, and pipeline reporting as one program, bought as sales-qualified pipeline. Choose a channel specialist when one channel is the only open gap and your team already owns the rest.

Before signing any B2B paid media agency, verify six things:

1. Which channels sit inside the core scope at the tier you are buying, and which are added on request.

2. How SQL, opportunity, and closed-won stages return to Google Ads, LinkedIn, and Meta, and how often bidding recalibrates.

3. Who produces and refreshes creative and landing pages.

4. Whether one report connects media investment in every channel to qualified pipeline.

5. Who owns the ad accounts, billing, audiences, and creative on exit.

6. Client-facing roles, minimum term, and access to raw campaign data.

Bring your media investment, sales-cycle length, CRM stages, landing-page constraints, and qualified-pipeline target to the first conversation. If Google Ads is the main gap, review the best B2B Google Ads agencies. If LinkedIn is the main gap, review the best LinkedIn Ads agencies. For paid social across platforms, use the best B2B paid social agencies.

Start the Powered by Search fit assessment with your media investment, sales cycle, pipeline target, and CRM stages. The first conversation does not require account access.

Related comparisons

• 10 Best B2B Google Ads Agencies for 2026. For buyers whose main gap is paid search.

• 10 Best LinkedIn Ads Agencies for B2B in 2026. For buyers whose main gap is LinkedIn.

• 10 Best B2B Paid Social Agencies for 2026. For buyers whose main gap is paid social across platforms.