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The 5 Best Cybersecurity Marketing Agencies in 2025

by 

Areej Gutale

Last updated: July 11th, 2025

Over the past 12 months, we’ve spoken with marketing leaders at more than 40 cybersecurity SaaS companies, from Series B startups to post-IPO players. Most of them came to us with some version of the same question:

“We’ve tried a couple of agencies before, but none of them really got it. Who actually knows how to market cybersecurity?”

If you’re reading this, you’ve probably hit the same wall. 

You’ve built a strong product. You have a clear value proposition. But you’re struggling to find a marketing partner that understands your buyer, sales process, and growth goals.

That’s why we wrote this tactical breakdown of what makes a cybersecurity SaaS marketing agency actually good, with a shortlist of the ones that truly deliver.

Why Generic Agencies Don’t Work for Cybersecurity

Your average B2B agency might be great at generating MQLs or writing “top 10” blog posts. But cybersecurity marketing is a different game. You’re selling to:

• CISOs who’ve seen it all and trust almost no one
• VPs of IT who speak in integrations and acronyms
• Legal and procurement teams who only show up when the deal is about to close

This audience doesn’t care about your “thought leadership” unless it’s solving an urgent problem. They’ll ignore vague messaging. They’ll bounce from generic landing pages. And if you hand them off to sales before they’re ready, they won’t come back.

Most agencies lack the specialized knowledge needed to address the unique challenges and aspects of cybersecurity marketing. The ones who do treat pipeline, not traffic, as the north star.

What the Best Cybersecurity Agencies Actually Do

1. Deeply understand the buyer

The best cybersecurity marketing agencies don’t just learn the market, they live in it. They know how security leaders evaluate tools and what pain points drive urgency. 

Whether it’s a CISO trying to close a compliance gap or a VP of IT frustrated with tool sprawl, elite agencies tailor every message to what buyers care about most: risk reduction, integration compatibility, and time-to-value.

Instead of launching generic campaigns, they build personalized journeys rooted in context, not assumptions.

2. Execute full-funnel strategies

Great cybersecurity marketing doesn’t stop at lead generation. It extends through the funnel, from anonymous visitor to closed-won deal.

These agencies:

• Develop paid and organic programs that generate awareness at the top.
• Leverage multiple channels to maximize reach and engagement throughout the funnel.
• Create frictionless conversion paths for middle-of-funnel education.
• Support sales enablement with case studies, objection-handling content, and retargeting at the bottom.

They understand that attribution isn’t linear, leads need nurturing, and that marketing’s job doesn’t end with a demo request, it ends with a closed deal. They follow a proven cybersecurity SaaS marketing strategy.

3. Build systems that prove ROI

Besides building campaigns, top B2B SaaS marketing agencies also build the underlying infrastructure to measure what works. That means:

• Setting up CRM and marketing automation integrations that track source-to-close
• Aligning sales and marketing definitions around SQLs, opportunities, and pipeline stages
• Building dashboards that executives can trust

Top agencies rely on accurate data to inform decision-making and optimize marketing performance, ensuring that every strategy is backed by actionable insights. They treat ops and measurement as part of the growth engine, not an afterthought.

4. Have case studies that go beyond surface metrics

Any agency can show you impressions, clicks, and MQLs. The best ones show you:

• How they improved pipeline velocity and win rates
• What revenue impact they drove, quarter over quarter
• How they helped teams shift from reactive to proactive growth

They also show failures and what they learned from them. Because they know predictable growth isn’t built on perfect playbooks; it’s built on iteration, insight, and tight feedback loops.

The best agencies have:

• Case studies with pipeline metrics
• Clients that sound like you
• A POV on what’s broken in your market

If an agency can’t show you success in B2B SaaS cybersecurity, they’re not the right partner.

The Best Cybersecurity Marketing Agencies

Here’s our current shortlist. We’ve seen these teams deliver firsthand or we’ve heard strong recommendations from operators we trust. Many of these agencies have worked with notable clients in the cybersecurity industry, further establishing their credibility and expertise.

1. Powered by Search

Over the last two years, we’ve quietly become one of the go-to partners for cybersecurity marketing, with deep expertise in branding and web design tailored for this industry.

We’ve worked with top cybersecurity companies, like Fortra, ThreatX, Veronis, and more, helping them strengthen their brand and build high-performing websites.

Cybersecurity companies come to us because they want to solve problems like:

• “We can’t scale paid media profitably. Our CPA is rising. No agency has been able to fix this.”
• “People are watching the webinar but don’t convert afterward.”
• “We’re generating leads, but they aren’t turning into revenue when they get to sales.”
• “Our product is great. But no one knows who we are. We feel like the best-kept secret in town.”

We’ve built a proven system and strategy for B2B SaaS marketing that consistently delivers a predictable growth model.

Here’s how it works:

At Powered by Search, we believe you’ll have an unstoppable SaaS business if you can accomplish these three things:

• Increase in quality of pipeline certainty (QPC): You’re consistently generating a steady quantity of high-quality leads.
• Decrease in customer acquisition costs (CAC): You can acquire customers for less money.
• Increase in lifetime value (LTV): Your ideal customers invest more with you and stay longer.

The predictable growth model is based on these principles and consists of three key stages:

1. Attract: Go from obscurity to dominance.
   Attraction is about getting the right people to your site with the right message. We focus on:

• Driving right-fit traffic from channels like LinkedIn and Google
• Aligning ad copy and landing pages to specific buyer pains
• Leveraging advertising as a key digital marketing tactic to reach targeted audiences in the cybersecurity industry
• Reducing unqualified clicks to improve CAC

2. Engage: Eliminate friction in your conversion machine.
   We help visitors understand exactly how your product solves their problems using:

• Educational content that builds urgency and trust
• Clear CTAs aligned to the buyer stage
• Seamless handoff between MQLs and sales-ready leads
• Website development and web design services that create engaging, user-friendly sites to improve conversion rates and user experience

3. Convert: Go from loose engagement to locked-in prospects.
   Once a prospect is engaged, we help convert them into revenue by:

• Improving form strategy and routing logic
• Building nurture sequences that convert over time
• Tracking everything back to the pipeline and LTV
• Ongoing website development to ensure your sites are optimized for performance and lead generation

• We build this system end-to-end. That’s what makes our approach consistently work.

Case in point:

• Fortra saw a 15% year-over-year increase in SQLs and 26% pipeline growth through a laser-focused paid media program. We helped them narrow in on 20 high-value keywords, optimized landing pages for regional performance, and executed daily iterations to remove low-quality leads. 
• ThreatX went from generating one inbound demo per month to multiple qualified demos per week. In less than 60 days, they closed their first paid media-sourced deal. That’s three times faster than the industry benchmark. Over 12 months, they achieved a 1,200% increase in paid media opportunities and a 44x lift in SQL volume.

On the fence? Let’s chat, and we’ll show you how we’ll build a 90-day marketing plan for you.

2. Digital Authority Partners

If you want a technical marketing team that knows how to create structured, long-form content for high-intent buyers, Digital Authority Partners is worth a look. They’ve done strong work in both cybersecurity and healthcare.

What they’re great at:

• Building SEO-driven content engines with real commercial intent
• Managing large-scale paid search and LinkedIn programs
• Integrating Salesforce/HubSpot to track every touch
• Delivering comprehensive digital marketing strategies that leverage the latest technology to drive measurable results
• Running targeted marketing campaigns for cybersecurity and technology clients

Clients include AVIVA, Fresh Thyme, and DecisionLink among others.

3. Ironpaper

Ironpaper has carved out a niche with compliance-heavy verticals. They provide tailored solutions for cybersecurity companies operating in various markets, helping clients expand their presence and address the unique challenges of each market segment.

What they’re known for:

• Creating bottom-of-the-funnel content that your AEs will actually use
• Clean handoffs between marketing and sales
• Driving qualified pipelines, not just filling the top of the funnel

Clients include Goddard Technologies, Retarus, and others.

4. Kalungi

Kalungi works with Series A to C startups with no internal marketing team. They offer fractional CMO services along with execution across content, paid, and ops. Kalungi has experience helping cybersecurity startups expand into new markets, and they are skilled at managing campaign budgets to maximize effectiveness. They also run long-term campaigns to support sustained growth.

Why they’re on the list:

• Clear frameworks for ICP definition, messaging, and GTM
• Experience with technical founders and investor-driven growth goals
• Strong track record with early-stage security SaaS

Clients include FleetRunnr, BP Logix, and other startups.

5. The Marketing Blender

If you’re looking for a creative-first team that knows how to translate complex tech into memorable positioning, The Marketing Blender brings both brand and demand expertise. Their innovative and strategic approach to marketing has made them a great partner for cybersecurity brands, helping these companies build visibility and achieve growth through tailored, effective solutions.

What they do well:

• Website and brand design that supports funnel conversion
• Partner program support for channel-heavy security vendors
• Demand gen strategy for mid-size B2B tech

Clients include Active Cypher and other cybersecurity startups.

Frequently Asked Questions

1. What is cybersecurity marketing?

Cybersecurity marketing is unlike any other B2B discipline. The stakes are higher, the audience is more discerning, and the technical landscape is constantly evolving. That’s why partnering with a specialized cybersecurity marketing agency is essential for cybersecurity companies looking to stand out in a crowded market. These agencies bring a deep understanding of the cybersecurity industry, its challenges, and the mindset of security buyers.

Top cybersecurity marketing agencies know how to craft marketing programs that resonate with CISOs, IT leaders, and other key decision-makers. By using a dedicated cybersecurity marketing agency, you can ensure your message cuts through the noise and drives real results.

2. What are the agency selection criteria for cybersecurity vendors?

The ideal agency brings deep expertise in the cybersecurity industry, a nuanced understanding of the target audience, and a history of delivering successful marketing campaigns. Look for a team of experts who can offer a full suite of services, from content marketing to paid media strategy to web design, tailored to the unique needs of cybersecurity companies.

A strong track record, demonstrated through case studies and client testimonials, is essential. The right agency will have a proven ability to generate qualified leads, craft compelling campaigns, and support ongoing development with robust analytics and optimization.

Then make sure you get the most out of hiring a B2B SaaS marketing agency.

3. What are the challenges with cybersecurity marketing?

Cybersecurity marketing bridges the gap between complex technical solutions and clear, persuasive messaging that resonates with cybersecurity buyers. These buyers are often highly technical, skeptical of generic marketing claims, and require a deep understanding of their pain points and priorities.

The sales cycle for cybersecurity products and services is typically long and involves multiple stakeholders, making it crucial for marketing to map out the buyer’s journey and deliver relevant content at every stage. From initial awareness to final decision, agencies need to provide value through educational resources, case studies, and targeted campaigns that address real security concerns.

Choose With Clarity

Your cybersecurity company isn’t generic, so don’t work with an agency that treats it like it is.

Want a second opinion on your current agency or help figuring out what levers to pull to drive more pipeline? Let’s talk.