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    10 Examples of The Best SaaS Resource Pages

    Last updated: March 19th, 2024

    Are you concerned that your SaaS website’s resources page isn’t as impressive and effective as it could be?

    As you may well know, a SaaS resources page can be a great way to target leads at the top and middle of the sales funnel. If it’s not performing as well as it could, you might be missing out on chances to convert leads, so it’s crucial to revamp it for better customer engagement.

    We can help you design an effective resources page by showcasing 10 inspiring website resource page examples. Explore how these SaaS companies have enhanced their websites with additional resources and value, and get inspired to elevate your own.

    Squarespace

    Squarespace resource page

    Squarespace is a popular codeless website builder known for their beautifully designed templates. So, it’s no surprise that their resource page, called Learning and Community, is also visually appealing.

    The layout is well-organized, making it easy to navigate the page and learn.

    In the header bar, you can navigate to webinars, forum, and help center, but you’ll also find these sections as you scroll down the page. The page design is minimalistic and uncluttered, with no visible guides or other content. To access them, you have to navigate to those pages. In the footer, you can also find links to more resources, like the Squarespace blog, a marketplace to hire a designer, API documents, and various Squarespace social media communities.

    Thinkific

    Thinkific resources page

    Thinkific is an eLearning platform that allows anyone to create and monetize their skills by developing online courses. Their resource page provides a host of information to help users get the most out of the platform.

    The header bar has links to other pages on the website, but as you scroll down, you’ll see navigational categories within the resource center curated to cater to different user needs. There are customer examples, a blog, the Thinkific Academy, Thinkific Developers, community, and support, all well laid out so the page doesn’t seem overcrowded. There’s also a strategically placed call-to-action “get started free” both at the top and bottom of the page, encouraging visitors to start their course creation journey.

    BigCommerce

    BigCommerce resources page

    BigCommerce is an e-commerce platform that gives business owners all the functionality they need to create an online store and manage inventory, orders, and marketing. They have a learning resources page where you can find a ton of additional information.

    This page has everything from featured articles covering industry insights to analyst reports, ebooks, case studies, and the BigCommerce blog. For more detailed learning materials, they also have webinars, live events to register for, and the BigCommerce University, which hosts a range of courses. Navigation between the different sections is straightforward and there are further links to the rest of the website in the header and footer.

    Figma

    Figma resources page

    Figma is a collaborative design tool for all kinds of web applications. Its array of powerful tools may initially seem overwhelming, which is why they’ve stocked their Resource Library with plenty of helpful information.

    The overall style of the page is bold with a large font size but minimal text, which makes all the details stand out really well. They have learning and development articles split into categories like design basics, UI design, prototyping, and design systems. You’ll also find articles related to the FigJam Whiteboarding tool and how it’s used for diagramming, brainstorming, and other purposes.

    At the bottom of the page, there is a collection of pre-made templates, categorized accordingly, and a form to create your free account. There’s also a CTA button that reads “get started for free” and follows you down the page as you scroll, which is a neat UI feature.

    Asana

    Asana resources page

    Asana is a project management tool for organizing tasks, keeping track of deadlines, and team collaboration. They have a highly structured resources page that helps users explore the benefits of the platform further and find helpful learning materials.

    At the top of the page, you can see a video demo of the platform in action, a couple of ebooks, and another video tutorial. As you scroll down, you’ll notice they’ve organized their resources into hubs like operations, marketing, and IT. And as you scroll further down the page, you can explore all articles in order of date published, starting with the latest ones. You can filter these by topic to find exactly what you need.

    Related:

    Keap

    Keap resources page

    Keap is an all-in-one CRM platform that combines sales and marketing and comes with built-in automation functionalities that are especially beneficial for small businesses. They include a range of resources to help customers grow their businesses and build a strong customer connection using their tools.

    On the resources page, you’ll see three featured sections – the marketing blog, webinars, and courses. These sections are expanded on as you scroll down, and you can see some featured articles from each. Keap has also included an interactive lifecycle automation self-assessment. Users can also access the Keap Academy for free course packages, subscribe to their newsletter, or if they need more assistance, there’s a chatbot functionality.

    Mailchimp

    Mailchimp resources page

    Mailchimp is a leading email marketing tool that can help businesses build healthy mailing lists and boost revenue. On their resources page, they have a collection of business tips and customer stories to inspire and motivate.

    At the top of the page, you can immediately navigate to your topic of interest with a dropdown filter or scroll down through several trending articles. You can explore content by topics like business stages, marketing tactics, and customer success stories. You’ll also find visual sections for different kinds of content, like podcasts and guides & tutorials, as well as the Mailchimp Academy and Mailchimp Experts, where you can hire a consultant or email marketing professional. The page ends with a newsletter signup form at the very bottom.

    Calendly

    Calendly resources page

    Calendly is a scheduling automation platform perfect for busy entrepreneurs, small businesses, and global companies. They have a very simple and clean resources page that includes a library of content to inspire and educate.

    As you scroll down, you’ll see a navigation bar that directs you towards ebooks & guides, webinars, customer stories, a blog, video tutorials, and the help center. Each section has three featured pieces of content and you’ll also find the annual “State of Scheduling” report at the top and bottom of the page. Lastly, there’s a link directing visitors to the help center in case they haven’t found the right material to answer their questions.

    Leadpages

    Leadpages resources page

    Leadpages provide all the necessary functionality for businesses to build high-converting landing pages with ease. They have a particularly extensive resources page that contains everything from podcasts, a blog, and guides to webinars and downloadable resources.

    At the very top of the page, you’ll see the different resource categories, and right after, you can sign up for their mailing list for all the latest industry news and marketing trends. Scrolling down the page, you’ll see several featured articles from each category. Leadpages offer free coaching from lead generation experts that you can easily schedule from this page if you have an account. There are also free downloadable resources like guides, checklists, and worksheets, all readily available.

    Canva

    Canva resources page

    Canva is a superb graphic design tool that almost anybody can use to create visuals for posts, presentations, posters, videos, or logos. Despite it being simple to get started and use, they provide a high-quality resources page, packed with a range of product tips and tricks.

    The first thing you’ll see is a selection of featured articles, followed by the full collection you can filter by topic and content type. Below this, there are templates, how-to guides to help with getting started on Canva, and inspiring customer stories. They provide case studies by industry so visitors can better understand how Canva could work for their business. And at the very bottom, there’s a CTA to sign up for a free account.

    What Should Your Resource Page Include?

    The purpose of a resources page is to provide additional materials that help customers and prospects find answers to their questions, but it’s also a great opportunity to move a lead from one stage of the sales funnel to the next.

    Typically, a SaaS resources page will include:

    • How-to content
    • Podcasts
    • Videos
    • Blog
    • Webinars
    • Ebooks
    • Courses and learning materials
    • Community forums
    • Marketplace

    One key factor in a good resources page is the ease of navigation, particularly if your page is content-heavy. The content should be split into logical categories that align with user intent or topic, while the quality of the content, which is another key factor, will ensure users stay on the page longer and browse further. Powered by Search can help with all things content-related, including developing a winning content strategy, so visit our page for more info.

    How To Design A Resources Page With Conversion in Mind

    How your pages and the overall structure of your website are designed is not just for show and aesthetics.

    All too often, a website is built using bits and pieces of inspiration and needs requirements from various teams. It’s then pieced together in the most logical format but ends up underperforming, which is expected because it hasn’t been built with the customer journey in mind.

    At Powered by Search, we’ve established an authority architecture framework that ensures all the interconnecting pages are designed and structured for maximum efficiency. We cover this in-depth in our Saas Website Best Practices blog post, where we explain how and why this model works time and time again, so feel free to check it out.

    In Summary

    These 10 website resource page examples show you the variety of materials and content that can be displayed and provide an excellent demonstration of how to organize your resources for easy navigation.

    If your SaaS business is growing or you’re planning to scale soon, why not take our SaaS scalability score self-assessment? This obligation-free assessment will give you an understanding of where your business currently stands against the competition. It’s a worthwhile starting point, so we encourage you to try it out.

    What you should do now

    Whenever you’re ready…here are 4 ways we can help you grow your B2B software or technology business:

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    2. If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.
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