Learn B2B SaaS Marketing

B2B SaaS Landing Page Checklist

B2B SaaS Landing Page Checklist

Updated: November 8th, 2024

As a B2B SaaS marketing manager, you understand the critical role landing pages play in your conversion funnel. To optimize your landing page so it converts and drives results, we’ve…

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B2B SaaS Customer Acquisition Cost Benchmarks

B2B SaaS Customer Acquisition Cost Benchmarks

Updated: August 30th, 2024

As one of the key metrics for B2B SaaS, optimizing customer acquisition cost is crucial for sustainable growth. This requires not only understanding your CAC but also comparing it to…

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B2B SaaS Landing Page Statistics & Benchmarks

B2B SaaS Landing Page Statistics & Benchmarks

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Evaluating the effectiveness of your SaaS landing pages is crucial for optimizing your marketing efforts and improving your conversion rates. The B2B SaaS landing page benchmarks we’ve outlined below will…

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What are the Differences Between CPC, CPL, and CPA?

What are the Differences Between CPC, CPL, and CPA?

Updated: July 31st, 2024

In the competitive world of B2B SaaS marketing, effectively measuring and reporting on campaign performance is key to driving business growth. Cost Per Click (CPC), Cost Per Lead (CPL), and…

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How the LinkedIn Ads Algorithm Affects Your B2B SaaS Marketing

How the LinkedIn Ads Algorithm Affects Your B2B SaaS Marketing

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While LinkedIn is a highly favored platform for B2B SaaS companies looking to drive high-quality leads, the only way to harness its full potential is by mastering the LinkedIn ads…

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How to Build an Impactful B2B SaaS Marketing Budget

How to Build an Impactful B2B SaaS Marketing Budget

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Building a B2B SaaS marketing budget requires careful planning and consideration. When done correctly, it can lead to sustainable business growth and happy management. But if you get it wrong,…

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B2B SaaS Buyer Persona Checklist

B2B SaaS Buyer Persona Checklist

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In B2B SaaS marketing, the accuracy of your buyer personas can significantly influence the success of your campaigns. Identifying and refining buyer personas helps marketers craft highly targeted messaging to…

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B2B SaaS Fractional CMO Directory

B2B SaaS Fractional CMO Directory

Updated: June 19th, 2024

Growing B2B SaaS companies often reach a point where they need external marketing expertise. While they may have sufficient staff and resources, what’s frequently missing is the expert guidance and…

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Google Display Ads Sizes & Best Practices for B2B SaaS

Google Display Ads Sizes & Best Practices for B2B SaaS

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Google Display Ads can elevate your B2B SaaS marketing game, and understanding the variety of ad sizes and best practices is the first step toward your campaign’s success. To save…

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Must-Have Skills for a B2B SaaS Demand Generation Manager

Must-Have Skills for a B2B SaaS Demand Generation Manager

Updated: June 11th, 2024

Finding the right B2B SaaS demand generation manager for your company who can elevate your marketing strategies and drive demand for your B2B SaaS is a challenge many marketers face.…

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Must-Have Skills for a B2B SaaS Marketing Operations Manager

Must-Have Skills for a B2B SaaS Marketing Operations Manager

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If you’re missing pipeline targets and you’re unsure of where to start troubleshooting, hiring a B2B SaaS marketing operations manager is likely a great solution for your business. However, to…

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Must-Have Skills for a B2B SaaS PPC Specialist

Must-Have Skills for a B2B SaaS PPC Specialist

Updated: May 30th, 2024

Implementing an effective and well-rounded PPC strategy requires a strategic thinker who can craft campaigns that resonate with your audience and encourage them to convert into loyal customers. Hiring a…

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