Top 18 SaaS Link Building Services in 2024
by
Last updated: September 3rd, 2024
As the SaaS industry continues to grow and become more competitive, effective link building continues to be a crucial component of successful SEO strategies. The bad news here is that acquiring quality backlinks presents a significant challenge for many businesses. The good news, however, is that there are specialized SaaS link building services that can help you elevate your SEO strategy and drive organic traffic to your platform.
In this guide, we’ll go over the top 18 SaaS link building services and their unique offerings. In addition, we’ll tell you everything you need to know about SaaS link building, including how to select the right service for your business and how to measure success. Let’s get straight into it.
What are SaaS Link Building Services?
Link building services, also known as backlinking services, are specialized agencies that help businesses improve their website’s domain authority ranking through the strategic acquisition of inbound links. These services focus on obtaining high-quality backlinks from reputable websites to enhance a SaaS company’s search engine rankings and online visibility.
Why are Link Building Services Important for SaaS Businesses?
Backlinks are one key element that search engines like Google use to understand the quality of your website. The principle is that if other reputable sites link to your content, it must be valuable. However, not all links carry the same weight – it’s high-quality backlinks from authoritative sites that will provide the best results.
Overall, effective link building improves your website’s domain authority ranking, enhances search visibility, and drives organic traffic. Because SaaS is such a competitive field, acquiring high-quality backlinks is essential to getting your website noticed. At the same time, acquiring backlinks in a competitive market can be equally as challenging, which is where link building services come in.
How Does SaaS Link Building Differ From Other Industries?
SaaS often involves niche products geared towards solving unique problems, making it harder to find logical connections to acquire backlinks. Effective SaaS link building involves creating assets that others are interested in linking to, like comprehensive guides or case studies.
It may seem left-field, but seeking backlinks from sites that do not share a direct link to your niche can be more effective. For example, a SaaS product that provides CRM solutions will gain more from backlinks on marketing blogs than generic SaaS tech sites.
Another popular technique to acquire backlinks is collaborating with industry experts for guest post opportunities. By collaborating with influencers or other industry experts, you can naturally acquire backlinks from authoritative websites through guest posts or mentions. The other benefit of these connections is the opportunity to foster long-term relationships, which are really important in the SaaS industry.
Top SaaS Link Building Services
We have curated a list of the best 18 SaaS link building services available. All of these options meet high standards for reliability and effectiveness.
1. Powered By Search
Link building is a core part of our Digital PR and Content Promotion Service at Powered by Search. We use tried-and-tested techniques and carefully tailor solutions to each client. Our top priority is always quality links over quantity, and we’ve been consistently displaying results within 90 days.
Do We Specialize?
We exclusively work with B2B SaaS clients, which ensures you get a team that understands industry nuances. We’re skilled in effective outreach methods and creating compelling content that resonates with the target audience.
How is Internal Team Health?
We are a remote-first agency, but thanks to expert recruitment, the team is highly engaged despite their geographical separation. As you can see on our LinkedIn page, staff turnover is stable, with very little change in the last two years, so you can count on building and maintaining a consistent relationship with our team.
2. Siege Media
At Siege Media, the focus is on content-driven link building techniques to acquire high-quality links. They don’t guarantee the number of links they can produce in a month, indicating a focus on sustainable, long-term link building strategies.
Do They Specialize?
Although Siege Media are a highly regarded agency, they don’t specialize in B2B SaaS or even SaaS. They also work with fintech and e-commerce clients.
How is Internal Team Health?
Siege Media prioritizes a working environment that supports professional growth but also health and happiness. Their LinkedIn indicates a stable team with limited staff turnover in the last 2 years, and the median term of employment is over 3 years.
3. Sure Oak
Sure Oak is an agency that offers flexible digital marketing packages for businesses of all sizes. They utilize a range of link building techniques, like guest posting, resource page link building, and backlink analytics.
Do They Specialize?
They work with a variety of SaaS clients, but also with e-commerce, telecom, fintech, health, and education companies. So, they are not explicitly attuned to the requirements of B2B SaaS clients.
How is Internal Team Health?
Team culture is centered around professional and personal growth, as well as supporting colleagues. They have a small and globally dispersed team, and no current job openings or indications of overall team instability. According to their LinkedIn, the median term with the company is over 3 years.
4. Dofollow
DoFollow constantly analyzes competitors to develop the best approach to link building. They don’t chase quick wins in link building, so you can be sure your site won’t be penalized. Their focus is on user-centric link building, which means they nurture the connection between the search engine, the client, and the link publisher using content written by and for people.
Do They Specialize?
They do specialize in SaaS, with a preference for clients involved in fintech, martech, ed-tech, and HR-tech.
How is Internal Team Health?
Internal team health appears good, with a slight increase in team size over the last six months and generally low turnover.
5. uSERP
uSerp aims to improve search engine rankings through content-driven techniques and high-quality backlinks. They develop a roadmap of processes for their clients and provide feedback on outcomes along the way. In addition to building authority with quality backlinks, they advise clients on strategies to improve internal linking and other optimization tactics to boost organic traffic.
Do They Specialize?
While uSerp have an impressive list of past B2B SaaS clients, they don’t market their services solely to B2B SaaS clients. They also work with finance companies, online education, and other content marketing sites.
How is Internal Team Health?
uSerp has a slightly larger team than some of our other reviewed agencies and are also remote-first. They do appear to invest in staff training and development, although turnover appears slightly higher than others, with the median term just under 2 years.
6. SaaSBoost
SaaSBoost will build a full demand generation pipeline, including all the link building required to achieve this. Their smart approach uses available tools and technology to identify all possible link opportunities.
Do They Specialize?
Yes, SaaSBoost have specialized in B2B SaaS since 2013, focusing primarily on startup and early stage SaaS businesses.
How is Internal Team Health?
SaaSBoost is a very small team, essentially made up of the founder and a couple of other employees. For this reason, the team experiences almost no changes or instability, and the median term with the company is over 8 years.
7. Simple Tiger
Simple Tiger offer comprehensive link building services using various white-hat techniques. They collaborate with clients to develop strategies and wait for approval before initiating link outreach. Their tailored link building strategies can include link cleanup and digital PR campaigns.
Do They Specialize?
Simple Tiger work with both B2B and B2C clients, with over 90% of their clients being B2B SaaS. So, while they do not strictly take on B2B SaaS clients, you could consider this close enough to specialized.
How is Internal Team Health?
Simple Tiger have a relatively small and primarily North American-based team. According to LinkedIn, the team has grown by 23% in the last 6 months.
8. PureLinq
PureLinq is a digital PR agency that specializes in link building for SEO. They use a unique angle to acquire links—data that tells a story and leads to quality content. Outreach is customized, and they typically pitch to local, national, and trade media, which is different from other agencies that work strictly with digital media.
Do They Specialize?
They are not specialized in B2B SaaS clients but have worked with major companies like Hyatt, Kaplan, Novartis, and Toptal.
How is Internal Team Health?
According to their LinkedIn, the company has seen an 18% decline in team size in the last 2 years. However, the team is already quite small, so this may not indicate any significant instability.
9. Skale
Skale provide a range of content-related services, including generating tailor-made link building strategies. They ensure their chosen tactics align with client KPIs, focusing on guest posts and other content-related link building strategies.
Do They Specialize?
Skale are a 100% B2B SaaS-focused content agency. They have invested in recuiting a team who possess specialized B2B SaaS experience, having worked with a range of leading SaaS companies.
How is Internal Team Health?
According to LinkedIn, the team has experienced some downsizing, which is nothing significant for such a large team.
10. LinkGraph
LinkGraph develop unique content to link with high-traffic websites and guarantee they use only manual outreach methods. They have their own network of high-profile publishers, so they can acquire quality backlinks fast.
Do They Specialize?
They serve a wide range of clients, from small businesses to e-commerce, including enterprise SaaS.
How is Internal Team Health?
Their LinkedIn shows a 34% growth in employees in the last 6 months and a median term of 1.5 years with the company. It seems they’re currently going through some internal changes and are still in the process of recruiting.
11. Victorious
Victorious work on strategic link earning by aiming for the gaps in unique referring domains. This quickly gains high-quality links from low-hanging fruit and boosts site visibility. They develop a strong professional relationship and begin by identifying top-performing pages where they can maximize link building opportunities.
Do They Specialize?
Victorious works with quite a variety of industries, including fashion, e-commerce, law, real estate, travel, finance, and of course, SaaS. So, in no way do they have the kind of expertise with B2B SaaS that a specialist agency has.
How is Internal Team Health?
Victorious offer a great range of benefits to employees and the median tenure period is just under 3 years. There has also been very little change in team size in the last 2 years, which shows some stability.
12. The Upper Ranks
The Upper Ranks is a specialist link building company that has over 14 years of experience in SEO, not to mention a ton of existing relationships with bloggers and other webmasters. One thing to note about The Upper Ranks is that they only do link building and offer no other marketing services. They start by analyzing your company and niche to pinpoint the optimal websites to target for backlinks.
Do They Specialize?
They are not specialized in B2B SaaS and will work with a range of other industries including law, healthcare, and affiliate marketing.
How is Internal Team Health?
According to their LinkedIn presence, The Upper Ranks team is small and stable, with almost no recent changes in staffing. In fact, the median tenure length with the company is over 6 years.
13. Heroic Search
Heroic Search offer link building packages for agencies, CMOs, and marketing directors of growing digital businesses. They focus on ethical link building that eliminates the likelihood of low-quality content and weak backlinks. They promote a transparent pricing system with easy-to-understand link building packages so you know how much you need to spend from the get go.
Do They Specialize?
They are not a specialized B2B SaaS link building agency and work with businesses in different industries.
How is Internal Team Health?
Heroic Search is a very small and stable team. According to their LinkedIn, the median tenure with Heroic Search is almost 10 years, suggesting exceptional long-term stability.
14. Smash Digital
Smash Digital have an established network of connections that makes organic link building a walk in the park. They have maintained these relationships by consistently producing high-quality content for linking opportunities. Their link building services are typically rolled into a myriad of other on-page and technical SEO tactics.
Do They Specialize?
They are not specialists in B2B SaaS link building and also work with businesses in other sectors such as healthcare.
How is Internal Team Health?
Smash Digital is a relatively small and very stable team. There have been no staffing changes in 2 years, and according to their LinkedIn, employees stay with the company for around 5 years.
15. PRWeb
PRWeb is a digital PR agency that offers a link building service to improve client website visibility and ranking. Numerous case studies attest to huge increases in organic traffic after their link building and PR campaigns.
Do They Specialize?
They are not specialized in B2B SaaS and work with companies in various industries.
How is Internal Team Health?
There isn’t much detail about team size or stability on their LinkedIn, but there are some reviews on Glassdoor. As always, the reviews are a mixed bag, with some very critical and others praising the benefits of working for PRWeb. The company is particularly large with many different departments, so it’s likely there is significant staff turnover.
16. iProspect
iProspect is considered one of the leading SaaS link building agencies with a proven track record that includes some major brand names. They gather insights from all available data, whether online or offline, to gain the best backlinking opportunities.
Do They Specialize?
They are not a specialist B2B SaaS agency and work with clients involved in the travel niche, real estate, and e-commerce.
How is Internal Team Health?
iProspect is probably the largest marketing agency we have recommended, as they have offices located in every corner of the globe and are frequently recruiting. This means that there could be some disruptive staff turnover, although the median tenure with the company is just over 3 years.
17. Linkbuilder.io
Linkbuilder.io provides backlinks that boost Google rankings and offer strong ROI. They use a proven outreach methodology to secure high-quality backlinks consistently. The team crafts personalized outreach emails and A/B tests everything to ensure high open rates and valuable connections.
Do They Specialize?
They are not a specialist B2B SaaS agency. Past clients include a corporate relocation service, online education, and e-commerce.
How is Internal Team Health?
Linkbuilder.io are a globally dispersed team that has recently increased employee headcount, which could indicate business growth. The median tenure term with the company is just over 2 years.
18. Editorial.Link
Editorial.Link is a small team that packs a punch when it comes to link building. They will effectively improve website positioning, CTR, and organic traffic, all within budget. Naturally, they employ a comprehensive selection of white hat techniques to achieve consistent results.
Do They Specialize?
Although many past clients are B2B SaaS companies, Editorial.Link does not specifically work within this niche.
How is Internal Team Health?
The company appears to be going through a phase of growth, with their LinkedIn indicating a headcount increase of 13% in the last 6 months. Employees tend to stay with the company for just under 3 years.
As you can see, all of these agencies are link building professionals that consistently deliver results. So, how do you choose the right agency for your business?
How to Choose the Best Link Building Service
Selecting the right link building service requires thoroughly evaluating your options to ensure you’re getting the best value for your investment. We recommend taking a measured approach and evaluating all the information at hand before making a decision.
Evaluate Reviews
Firstly, always check public reviews on reputable review sites like Capterra or G2. These reviews often provide insights into the service’s effectiveness, tactics, and customer experience. Pay attention to both positive and negative feedback to get a balanced view.
Once you have narrowed down the list of link building services, contact them directly to discuss their tactics and strategies. Ask for verifiable case studies and explain your specific needs. A good link building service will understand your needs and be able to present a customized strategy that aligns with your goals.
Transparency and Reporting
The communication style of a link building agency will become apparent when you first engage with them. Ultimately, you want a service provider who is transparent about their processes and keeps you informed about progress. This helps you both set clear expectations and allows you to measure performance against agreed-upon KPIs, adjusting tactics as needed.
Red Flags to Avoid
Be cautious of services guaranteeing fast results, as they may employ black hat techniques that will damage your site’s rankings or, worse, get your site delisted entirely from search engines.
- Link farms rapidly generate a large number of links to your website; however, they do more damage than good. The links point toward low-quality websites created for the purpose of link building. Search engines can detect and penalize this behavior, which will drop your site’s ranking.
- Private blog networks. Similar to link farms, private blog networks are created for the purpose of inserting links. Utilizing the services of a private blog network solely for the purpose of backlinks is against Google’s policy and will get your website penalized.
- Automated link building. These link building tools streamline the process of finding and connecting with potential link providers. They can be very useful for identifying link opportunities in SaaS, but, as with the other black hat techniques mentioned, Google will penalize this if detected.
- Low-quality link exchange. In some cases, businesses will agree to exchange backlinks on each other’s websites. Reciprocal linking arrangements, however, especially with irrelevant or low-quality sites, can be detected by search engines and may lead to penalties. Remember, the only good backlink is a high-quality, relevant backlink.
Now that you know how to select the best link building service and avoid the red flags, let’s explore the benefits that effective link building can bring to your SaaS business.
Key Benefits of SaaS Link Building
Improved SERPs Ranking
Link building is a proven method for improving website visibility and search engine rankings. It’s simple – as your site gains credibility through quality backlinks, its position in search results improves. Even valuable and well-optimized content may struggle to gain visibility without backlinks, making them essential to achieving higher SERP rankings.
Increased Domain Authority
Search engines aim to recommend only the best and most relevant pages. When your site includes high-quality backlinks, it signals to search engines that it is credible and authoritative. This increased domain authority can significantly impact your overall search engine performance.
Bolstered Credibility
In addition to search engines considering your site authoritative, backlinks from industry experts, influencers, or other credible websites will also improve your brand’s reputation among users. This improved credibility often translates to increased web traffic and user trust, which are vital for SaaS businesses.
Higher Organic Traffic
Improved site authority, credibility, and online visibility inevitably mean an increase in organic traffic. When SERP rankings improve, so does a site’s likelihood of attracting more clicks. Research done by Backlinko shows that the first three results on a SERP get 54.4% of all clicks.
Strategic Outreach Opportunities
SaaS typically involves a long sales cycle for which it’s necessary to build solid relationships with customers and peers. By strategically reaching out to key influencers and industry experts to develop a connection and build backlinks, you can start building long-term professional relationships. These connections can provide ongoing mutual benefits beyond just link acquisition.
Long-Term Growth
Sustainable demand generation is key to cost-effective growth in SaaS. SEO and organic traffic play pivotal roles in sustainable demand generation and long-term business growth. As you improve your site’s SERP ranking, domain authority, and credibility in the eyes of customers, the results compound over time, contributing to long-term business growth and establishing a strong online presence in your niche.
Common Challenges Faced in Link Building
Many SaaS business owners get stuck somewhere in the link building process. Understanding these challenges will help you tailor strategies for better outcomes.
Securing Relevant Backlinks
Securing authoritative backlinks from relevant domains is harder than most people think, mainly due to high competition and a lack of trust from the webmaster. There is no one-size-fits-all solution to this, but building long-lasting relationships with others in your niche will make this process easier.
Quality Content
We know that quality content goes hand in hand with attracting high-quality backlinks. And those who struggle with content creation often lack the required resources and a well-planned content strategy. To develop quality content, make sure you get the foundations right by understanding your buyer personas and mapping your content to the stages of the sales funnel.
High Competition
The competitiveness in the SaaS industry means many companies are working towards acquiring the same high-profile backlinks. Despite the online nature of SaaS, personal connections still matter, so nurture professional relationships and differentiate your online presence to stand out from competitors.
Outreach Efficacy
Not only is coming up with a winning outreach pitch difficult, but finding a site that meets all your criteria for a suitable backlink partner can be equally as challenging. Be methodical about your partner research and develop personalized outreach pitches for each website. While this approach is time-consuming, it’s more likely to yield positive results. If you don’t receive a response within a couple of weeks, move on to other prospects.
Algorithm Changes
Algorithm updates are an inevitable hurdle for all digital marketers and online businesses today. One way to ensure your link building efforts withstand any algorithm changes is to manually secure your backlinks. Avoid relying heavily on link building tools and other shortcuts. Manual link building involves establishing connections with relevant, high-quality partner websites and creating well-thought-out linked content.
Effective Link Building Strategies
Now, let’s go over some of our tried and tested link building strategies.
Content-Driven Link Building
This strategy focuses on creating high-quality content that appeals to the target audience and naturally attracts backlinks. It requires research into market trends and current customer pain points, as well as promoting the content across a variety of platforms to gain visibility and traction. Some great examples of content specifically for link building include comprehensive guides, infographics, listicles, and whitepapers.
Guest Posting
Guest posting involves creating content that will be published on another blog or website. This has two main benefits: acquiring backlinks and building industry relationships. The first step in successful guest posting is finding the best blog or website to partner with. Then, you need to develop killer content that appeals to both of your audiences.
Resource Page Link Building
Many bloggers and industry experts link to helpful resources in their posts. Securing a place on these resource pages can provide valuable backlinks with expert endorsement. To secure a resource page link, you’ll need to fine-tune your outreach methods and build relationships with content creators and industry experts.
Broken Link Repair and Unlinked Brand Mentions
Many tools online, like Ahrefs and Backlinko, search the web to find broken links to your website. Repairing broken links is a relatively easy win for link building techniques. Simply reach out to the website owner to notify them that the link is broken and offer the correct link. Broken link repair is of mutual benefit because broken links are bad news for SEO. Similarly, you can reach out to sites that mention your brand without linking and request a backlink.
Skyscraper Technique
This content-driven approach involves identifying high-performing competitor content and creating an improved, more comprehensive version. You then offer this new and improved content as an alternative backlink. It may seem sneaky but this is a “Google-approved” white hat link building method that can be very effective.
Influencer Collaboration
Collaborating with influencers or experts in your niche on interviews, webinars, or articles is a great way to naturally gain backlinks. It also allows you to build professional connections in an organic way that can continue to benefit your business.
Testimonials and Reviews
Product review bloggers can provide reputable backlinks and exposure. Reach out to bloggers who fit your niche and offer free access or a trial of your product in exchange for a review.
But before you implement these link-building techniques, it’s also important to establish clear metrics for measuring the success of your link building campaigns.
Measuring the Success of Link Building Campaigns
Like any business operation, link building campaigns require monitoring and evaluation. Let’s cover the key performance indicators (KPIs) for measuring success and some of the best tools for tracking these metrics.
KPIs to Measure Success
Focus on metrics that show whether your website ranking has improved and if there are any tangible results regarding customer conversions.
We recommend the following metrics:
SEO Metrics both at a Domain Level and Page Level
- Domain/Page Authority and Rating: This indicates the strength and authority of your website or page.
- Number of referring domains: The total number of unique domains linking to your website, page, or URL.
- Backlink quality: The authority rating of sites that link to yours.
- Organic traffic to the domain and to the page or URL: The amount of traffic your website or specific page receives from search engines.
SaaS Specific Metrics
- Trial sign ups: This shows how well your CTAs are grabbing users’ attention.
- Demo requests: A high rate here suggests your marketing funnel and lead nurturing are working well. Demos often convert better than trials.
Collecting and analyzing this data is made all the easier with the help of the various tools available.
Tools for Tracking Success
Some of the best B2B SaaS SEO tools for tracking these metrics include:
These tools will help you monitor SERP rankings in real-time, analyze backlinks, and identify link opportunities and broken links.
What Implications Do Performance Metrics Have for Business?
Monitoring SaaS metrics and benchmarking your KPIs will ensure your business doesn’t get lost in the jungle of other SaaS offerings. It also lets you improve marketing and sales efforts for sustainable growth.
- An improved domain authority boosts site ranking, showing users your site is trustworthy.
- Increased organic traffic means greater online visibility and more leads in the sales pipeline.
- Good long-tail keyword rankings show you’re attracting high-intent prospects, not just high-volume searches.
Overall, quality backlinks tell search engines and your site visitors that the information on your site is reputable and worth sharing. This leads to higher search rankings and more organic traffic. Another benefit of quality backlinks is the increased referral traffic and diversified lead sources.
Case Study: UpLead Increased Traffic by 1,400%
Content promotion is often the forgotten final element of content marketing, but that wasn’t the case with UpLead. UpLead had a very effective content distribution process but wanted to improve organic traffic and trial sign-ups. They realized they needed more quality backlinks.
In the first few months, the focus remained solely on the strategic distribution of one top-performing piece of content. UpLead also had several educational articles with good traffic potential. Over time, they built more partnerships and gained over 300 quality backlinks.
In about two years, their organic traffic grew by 1,400% and free trial sign-ups increased by 213%.
Wrapping Up
We’ve covered all the essentials of SaaS link building, highlighting the critical role it plays in enhancing online presence and improving domain authority. Of course, link building is hard work and there are plenty of roadblocks to success. Fortunately, these 18 highly recommended SaaS link building services are a great place to start.
For more information about the Digital PR and Link Building services we provide, please don’t hesitate to get in touch.
What you should do now
Whenever you’re ready…here are 4 ways we can help you grow your B2B software or technology business:
- Claim your Free Marketing Plan. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE Marketing Plan. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to hit your pipeline targets with certainty and predictability.
- If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.
- If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.
- If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.
