Contents

    Learn B2B SaaS Marketing

    SaaS Marketing Courses to Level-Up Your Team

    Last updated: January 12th, 2024

    When it all comes down to it, your business is only as good as the team driving it. You can hire the best talent, but it won’t be enough without continually leveling up your team’s skills to meet the evolving demands of the market.

    This article highlights the best SaaS marketing courses, each designed to refine your team’s skills and introduce them to the latest trends and strategies. B2B SaaS marketers, in particular, will find the courses useful, so let’s get right into it.

    A majority of the courses are for experienced marketers who need to push their skill set further. That being said, a couple of the courses are aimed towards early career marketers who would benefit from a well-rounded course syllabus, so there’s something for everyone.

    CXL: Growth Marketing Minidegree

    CXL Institute

    CXL offers a collection of marketing-specific courses for all levels created by industry-leading professionals. Their Growth Marketing Minidegree is substantial in size – over 95 hours of learning – but incredibly comprehensive.

    What It Covers:

    • The basics of growth marketing
    • A/B testing
    • Using Google Analytics and spreadsheets for marketing data analysis
    • Email marketing
    • How to master customer retention
    • Project management for marketers
    • Optimizing your growth strategy

    These are just some of the topics covered in the course. It’s absolutely jam-packed and covers everything from the fundamentals all the way up to fine-tuning your growth strategy. So, it’s ideal for both those starting their marketing career and experienced marketers looking to level-up their skills.

    Pricing

    A yearly subscription for one user costs $1,499. There is also a team subscription, which allows access for up to five users at one time and costs $6,745.

    Demand Curve: Growth Program

    Demand curve

    Demand Curve is a resource hub for marketers that also has several quality SaaS marketing courses on offer. The best one is the Growth Program, which they say will give startup founders and marketers everything they need to scale up and drive business growth.

    What It Covers:

    • Developing a growth strategy
    • Effective funnel building
    • Playbook guides to over 30 digital advertising platforms
    • Monitoring and iteration

    The program is self-paced and even though it recommends a completion timeframe of six weeks, you can progress at whatever pace suits you. There isn’t excess filler or unnecessary course material as it’s firmly directed towards revenue growth.

    It’s suitable for beginner marketers but also experienced marketers if they are lacking in these specific skills.

    Pricing

    You can choose to pay for half a year either upfront or on a month-by-month basis. If you pay monthly, the course is $250/month for six months. However, you’ll get a 20% discount if you pay upfront, making the course $1,200.

    Growth University: Growth Master Training Course

    Growth university

    Growth University offers a collection of SaaS marketing courses directed toward marketers, product managers, and startup founders. There are plenty of courses to choose from, but our pick is the Growth Master Training Course with Sean Ellis. Developed by Sean in collaboration with growth experts from leading companies such as Facebook, Uber, and Slack, this course provides content that is not only reliable but also proven in real-world scenarios.

    What It Covers:

    • Motivating a team to drive growth
    • How to run effective growth meetings with your team
    • Testing new approaches
    • KPI setting and review

    This SaaS marketing certification is self-paced and after enrolling, you’ll have lifetime access to all of your learning materials. You will also receive a certificate to validate your upskilling efforts.

    Pricing

    This course costs a one-off payment of $299 but if you’re interested in several courses, there are bundle packages to save you money. For example, a Sean Ellis three-course bundle costs $579, which saves you 20% on those courses.

    Growth Tribe: Growth Marketing Certificate

    Growth tribe

    Growth Tribe has courses tailored to businesses that want to grow. The best pick is the Growth Marketing Certificate, an intensive online course designed to teach you how to leverage data-driven tactics to boost growth. This course will equip your marketing team with the knowledge and tools to implement impactful, sustainable growth strategies for the company.

    What It Covers:

    • Building a customer journey
    • Using data analytics
    • A/B testing
    • The full sales funnel process

    This SaaS marketing certificate consists of six modules containing videos, tests, and learning exercises. It should take about 15 hours to complete, and you’ll receive an internationally-recognized certificate at the end.

    Pricing

    This course costs $495, however, if you want a premium membership that gives you access to up to 15 courses, that will be $1,495/year. There is also a corporate membership package so multiple members of your team have access to the courses. But you’ll have to request a callback for prices.

    Related: 14 Examples of the Best B2B SaaS Homepages

    HubSpot Academy: Inbound Marketing Optimization

    HubSpot academy

    HubSpot is a well-known and reputable marketing platform that also offers marketing courses – for free. There is a selection of courses covering a range of topics for varying knowledge levels. Inbound Marketing Optimization is a new course offer that’s bound to boost your marketing strategy.

    What It Covers:

    • Marketing analytics
    • Using live chat and chatbots to engage
    • Getting the most out of customer testimonials
    • Analyzing buyer behavior
    • Fine-tuning website UX

    There are seven lessons, made up of videos and quizzes that should take no more than four and a half hours to complete.

    Pricing

    All HubSpot courses are completely free when you create an account. That means you’ll get access to this one and many others just like it.

    Google: Fundamentals of Digital Marketing

    Google Digital Marketing

    We can’t discuss marketing courses without mentioning Google’s Fundamentals of Digital Marketing course. It targets beginner-level marketers and is suitable for early-career marketers on your team.

    What It Covers:

    • How to build your online presence
    • Doing SEO
    • Social media marketing
    • Advertising and email marketing
    • Understanding website analytics
    • E-commerce and international business

    The course takes about 40 hours to complete and you’ll receive a certificate at the end.

    Pricing

    This SaaS marketing course and all the other courses offered by Google are completely free.

    Udemy: The Complete Digital Marketing Guide

    Udemy Digital Marketing

    Udemy is a huge e-learning platform filled with courses covering all sorts of topics beyond marketing. However, don’t be fooled into thinking Udemy doesn’t have high-quality marketing courses. The Complete Digital Marketing Guide by Robin and Jesper is one of the most popular and certainly worthwhile. The pair are digital marketing experts sharing their knowledge, and they have more than one course on offer if this one doesn’t take your fancy.

    What It Covers:

    • Conducting market research
    • Building a website
    • How to do SEO
    • Using Google Analytics
    • Understanding the psychology behind marketing
    • Getting content marketing right

    This course walks you through all the basics of marketing, so it’s ideal for someone at the beginning of their marketing career. However, it would also be suitable for a startup founder wanting to get a fast overview of the processes involved in B2B marketing.

    The course includes downloadable resources and lifetime access to the learning materials. There are over 75 hours of video content and assignments to complete, and you’ll receive a certificate upon completion.

    Pricing

    Udemy has an interesting pricing system. This course typically retails for $84.99, however, if you can get it at a discount – which happens often – you can pay as little as $15.99 for access.

    Udemy promotes courses at drastically reduced prices almost every day. If the course you want is listed at full price, just wait a day or two and you’ll likely find it listed at 70% off the very next day. It’s also possible to get a business account, so you can give training access to your entire marketing team.

    Powered by Search: 10x your B2B SaaS Marketing Performance with Pain Point Messaging

    PoweredbySearch course

    Powered by Search is a digital marketing agency and consultancy that also offers a unique B2B SaaS marketing course. Unlike the other courses mentioned in this article, this one provides asynchronous one-on-one expert advice on real marketing examples.

    Marketers work through the course materials, which include real scenarios, in their own time and complete the assignments, while the B2B SaaS marketing experts from Powered by Search provide individual feedback on each assignment. This one-on-one feedback and instruction is really powerful and is something that the other courses on this list don’t offer.

    What It Covers:

    • Pain point assessments
    • Customer analysis
    • Utilizing reviews and testimonials
    • Application of messaging and solutions
    • Developing a marketing strategy

    This course is perfectly suited to marketers driven to develop their skills. It’s also ideal for anyone managing a team of marketers who doesn’t have the financial capacity to engage with a marketing agency but wants the benefits of expert advice.

    Pricing

    The course costs a one-off payment of $499, which is a very reasonable price in comparison to other marketing courses with this level of real-world application. Check it out and start your journey to becoming a B2B SaaS marketing expert today.

    Another Point to Consider: Can Hiring An Agency Boost Your In-House Marketing Team Too?

    It may be merely food for thought, but it’s worth considering – is it worthwhile to engage a marketing agency to boost your in-house marketing team’s capabilities?

    There are pros and cons, of course. For example, the time it takes to find and hire the right talent is not to be underestimated. Of course, investing in your team is worth every penny. But, what if you simply don’t have the time?

    If you want to see rapid growth and fast deployment of your marketing strategy, a marketing agency is going to give you that efficiency.

    In Summary

    Among these eight recommended courses, you’re sure to find something to fit your budget and the learning level of your marketing team. From beginner courses that cover all the essentials to more advanced programs aimed at refining the skills of experienced marketers, there’s something for everyone.

    Some of these courses are offered free of charge, while others have a high price tag. But, as they say, you do get what you pay for. Investing in any of these SaaS marketing courses is a strategic move towards upskilling your team and enhancing your marketing strategies.

     

    What you should do now

    Whenever you’re ready…here are 4 ways we can help you grow your B2B software or technology business:

    1. Claim your Free Marketing Plan. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE Marketing Plan. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to hit your pipeline targets with certainty and predictability.
    2. If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.
    3. If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.
    4. If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.