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SaaS Marketing Bites

Customer-Channel Fit: How to Identify the Right B2B SaaS Marketing Channels

Summary

In our experience, many B2B SaaS companies abandon their paid media channels too early, without fully exploring all the options available to them, and based on hunches instead of data.


Show Notes

In our experience, many B2B SaaS companies abandon their paid media channels too early, without fully exploring all the options available to them, and based on hunches instead of data.

Here’s how to identify the best B2B SaaS marketing channels for your business

Accompanying blogpost: Customer-Channel Fit: How to Identify the Right B2B SaaS Marketing Channels

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SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It’s hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights.