SaaS Marketing Bites

Facebook Ads for B2B SaaS: Creating Advanced Audiences and the 80/20 of Messaging That Works

Summary

Here are the audiences and messaging work for the 80/20 of B2B SaaS Facebook Ad Campaigns

Show Notes

There is an occasional tendency among B2B SaaS companies to write off Facebook as a viable channel for reaching potential customers. Often, they’ve either tried using Facebook ads that haven’t worked or they’ve opted not to try them at all.

But this tendency stands in contrast to what we see in our day to day work — which is that Facebook ads work for most (if not all) of our B2B SaaS clients in some capacity.

Whether it’s remarketing to prospects who are already in the funnel, or targeting cold prospects, Facebook ads can work for B2B SaaS and we have case studies to prove it.

Accompanying blogpost: Facebook Ads for B2B SaaS: Creating Advanced Audiences and the 80/20 of Messaging That Works

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SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It’s hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights.

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