How to improve your SaaS landing page conversion rate

Summary

When we start working with SaaS companies, it’s not uncommon for us to find that their landing pages have extremely poor landing page conversion rates. Sometimes, these are as low as 0.5-1%. However, we regularly see pages that we have created for clients convert between 4-14% and even as high as 20%. In this episode, we’ll share the process that we go through to get our clients these results.

Show Notes

Accompanying Blog Post: Boring, unsexy, incredibly effective: How to improve your SaaS landing page conversion rate

When we start working with SaaS companies, it’s not uncommon for us to find that their landing pages have extremely poor landing page conversion rates.

Sometimes, these are as low as 0.5-1%.

The downstream effect of this is that it’s significantly harder to get good-fit customers to connect with your messaging and, ultimately, convert. And a poor converting landing page at the start of the customer-journey impacts the revenue that comes out at the end.

However, we regularly see pages that we have created for clients convert between 4-14% and even as high as 20%.

In this episode, we’ll share the process that we go through to get our clients these results. We’ll talk about:

Why SaaS landing pages have such poor conversion rates
Why differentiated messaging brings such a conversion lift
The system we use to create high converting landing pages for SaaS companies

By the end of this episode, you’ll have a solid framework for creating SaaS landing page copy that will speak directly to your ICP and give you the best chance of converting customers.

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