How to run an awareness strategy
One of the best ways to fill your pipeline with leads is to increase the likelihood that a prospect touches your brand weekly. And so, in today’s episode, you’ll learn how to create an awareness strategy that does just that.
- The content strategy we here at PBS use to generate qualified leads
- A simple method for creating an effective content map
- The important role frequency and recency play in brand awareness
SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It’s hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights.