How to run an awareness strategy
Summary
One of the best ways to fill your pipeline with leads is to increase the likelihood that a prospect touches your brand weekly. And so, in today’s episode, you’ll learn how to create an awareness strategy that does just that.
Show Notes
One of the best ways to fill your pipeline with leads is to increase the likelihood that a prospect touches your brand weekly. And so, in today’s episode, you’ll learn how to create an awareness strategy that does just that.
Topics we cover in today’s episode include:
- The content strategy we here at PBS use to generate qualified leads
- A simple method for creating an effective content map
- The important role frequency and recency play in brand awareness
By the end of the episode, you’ll know how to create an effective awareness strategy.
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