How to run an awareness strategy

Summary

One of the best ways to fill your pipeline with leads is to increase the likelihood that a prospect touches your brand weekly. And so, in today’s episode, you’ll learn how to create an awareness strategy that does just that.

Show Notes

Topics we cover in today’s episode include:

The content strategy we here at PBS use to generate qualified leads
A simple method for creating an effective content map
The important role frequency and recency play in brand awareness

By the end of the episode, you’ll know how to create an effective awareness strategy.

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