The MQL isn’t dead, you’re just using them wrong (and how to turn them into customers)
A lot of people say the MQL is dead. But they’re wrong. Most B2B SaaS companies have a process for collecting and defining marketing qualified leads (MQLs). The secret is using them effectively in the customer lifecycle.
- Why MQLs are still a valuable part of the customer lifecycle
- Where SaaS companies go wrong in capturing MQLs
- How we’ve helped our clients to build valuable demand gen systems using MQLs
Accompanying blogpost: The MQL isn’t dead, you’re just using them wrong (and how to turn them into customers)