As with everything in life there is a hard way and an easy way to harness feedback on your online and real world presence. For the sake of this article we will focus on tackling the online beast, since that’s what I spend my working hours on. Before we start I recommend that you answer [...]
Posts By: Lauren Waters
SEO Experts You Should Follow
I’ve been blogging for Powered by Search for almost two months now and while I have not nearly completed the learning curve I am happy to report that I no longer use Google to explain the concepts I encounter on my favourite blogs and social media feeds. I admit that this is far from being [...]
Content Worth Sharing
One of the biggest mistakes made by new bloggers and social media ‘gurus’ when creating effective content marketing is forgetting the importance of long-term thinking and strategy. In an effort to get new followers quickly there is a real tendency to talk about the current ‘big thing’, which can work well in the short term but [...]
Why You Should (or Shouldn’t ) Use List Blogs
In my quest for SEO knowledge I have created a list of blogs to monitor daily. I have been watching them closely looking for similarities, soaking in expertise, and at times being overwhelmed by the creativity of bloggers. Trying to discover the subtleties of search I stumbled upon one of my own patterns: I open [...]
Em(powered) by Search: My First Attempt at Understanding the SEO World
As Powered by Search’s newest contributor I’d like to preface my blogging by magnifying some fine print, some fine print that many would not want to draw attention to: I am new to the SEO world. While I’d heard the term thrown around in my Media, Information and Technoculture courses, it was a static, lifeless, [...]