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Search Engine Optimization

Are you keeping up? Search is difficult: an ever-evolving algorithm has made it troublesome for companies to sustain search rankings. You must have a strong presence on every platform and channel just to have a chance of being found, whether it’s through organic, local, mobile, or video search. You need to be everywhere. [...]

Local Search Optimization

Are you on the map? Being found on Google Local+ (formerly known as Google Places) can be frustrating and time-consuming for small businesses. However, over 40% of searches are local and 80% of all mobile searches for local services and products, not being ‘on the map’ means you are losing business every time someone [...]

Paid Search Marketing

Your paid search campaigns aren’t efficient enough. Paid search is saturated: the barriers for entry are low, but there is a high level of competition. The cost per click has increased up to 40% for most major industries in just five years. If you are still manually checking to see if your ads appear [...]

Social Media Marketing

How social is your business? Social media has emerged as an important aspect for any business: a direct channel for engagement between your business and your customers. Unfortunately most brands don’t know how to measure their returns from social media, nor do they have a defined approach to creating content for it. Due to [...]

Web Analytics & Call Tracking

Are you measuring correctly? At the core of every internet marketing campaign is a web analytics solution, a suite of software that measures the visits to your site, demographic information of your visitors, how those visitors interacted with your site, and the cost of customer acquisition. However, many brands don’t follow best practices for [...]

Website Design & Development

Websites are judged on aesthetics and experience. When a user lands on your website, they are making snap judgments about you and your business based on the design of your website. A professional design can make the difference between a customer conversion and a customer hitting the back button. Bad design scares people [...]

Conversion Rate Optimization

How well are you converting? How do your conversion rates stack up against your competitors? Have you heard about A/B testing, landing page optimization, and conversion rate optimization and more importantly have you put these into practice? Every day that you spend not optimizing your sales funnel for better conversions, is a day in [...]

SEO Conference Speaking

When you hire Powered by Search for your next conference, corporate event, chamber of commerce meeting you will be delivering an unparalleled experience to your audience. At Powered by Search, every presentation experience is tailored specifically to the audience’s unique industry challenges and goals. Drawing from both theoretical marketing and technical knowledge, and then combining [...]

Online Reputation Management

It only takes hours to lose years of work. The internet is a vast, untamed world where anyone can publish anything at any time. It takes years and years to build a positive reputation for your brand, but it may take one negative article or blog post and a matter of hours to destroy that [...]

Email Marketing

How effective is your email campaign? Email is still the most popular method of online communication, used by more than 90% of adult internet users. Most companies use email as part of their marketing campaign, but few do it effectively. You can blast your email list with newsletters and offers all you want, but if [...]