Can Your Customers Find You via Google Maps,  iPhone, or GPS devices? Local Search Gets you More Phone Calls.

Since January 2008 all of the major search engines, including Google, have displayed an interface similar to the one above at the top of their search results for a wide variety of geographic searches.

Powered by Search is the only Canadian company to have two panelists on the industry standard Local Search Ranking Factors study, has also authored the well recognized Local SEO Landing Page Design Guide. We’re proud to work with national brands such as RE/MAX, and Delta Hotels, as well as small and medium businesses in a number of industry verticals. We’re proud to offer our clients unparalleled local search results and  positioning on Google Maps, Yahoo Maps, and Bing Local.

If your business serves local customers or gets local search traffic, a top local search or map ranking will result in a steady stream of new leads and customers via phone leads and in-store visits.

Local Search Optimization is different from natural SEO because the major search engines including Google, utilize a completely different algorithm for ranking local map results.  Most large businesses do not realize this difference exists, and this allows businesses optimizing for local search as a separate subset of their internet marketing strategy to ‘get ahead’ of larger competitors who dedicate large budgets to paid search marketing and banner advertising.

Local Search is replacing the use of traditional Yellow Pages. In fact, the internet is now the primary source of local business information. According to a study conducted by TMP Directional Media, more users utilize online search engines to find local business information than the number of users actually using a print yellow pages directory.

Need proof that the average local search converts into dollars and cents in the form of sales for your business? A very high percentage of local searchers go on to take some sort of subsequent action. Accordingly, the following chart reflects 2008 responses to the question: ” Which of the following activities did you do as a result of this online local business search?”

Isn’t it time you powered your business with positioning on local search? Call us today or request a free quote to get started.