Google AdWords, Yahoo Search Marketing, and other paid search programs are a key component of an effective online marketing campaign. Paid Search offers a high level of targeting, measurable ROI, and instant results.

Pay Per Click campaigns are a high impact way of attracting targeted leads and traffic quickly and with a high level of local targeting. Ads can be controlled with a specific daily budget, geo-targeted to any given town or city, and can be displayed at specific times of day.

Pay Per Click or Sponsored Results for your business are generally shown on the first page of the search engine results for a range of different keywords that an advertiser can bid on. The number 1 mistake that businesses setting up your own campaigns is engaging in a price war with its competitors, who then do the same and artificially drive up the floor prices in the market. At Powered by Search, we focus on highly targeted smart campaign creation and management, which will yield in lower per click costs, higher click volumes, and better conversion rates.

Strategic Paid Search Services

From campaign setup to continuous keyword bid management and multivariate ad testing, we manage our client paid search campaigns in a comprehensive manner from start to finish. Of course, a successful PPC campaign has no true end date, as clients experience a steady conversion rate and sales value for every dollar invested in paid search.

The Paid Search Process

Keyword Research and Campaign Setup

Starting with keyword research, our team identifies the specific products and services your business wishes to advertise, and correlates them with the appropriate target markets. Campaigns are then created with separate and distinct ad groups for each product or service type, and are divided by the targeted geography and demographic.

Bid Management and The Kaizen Approach to Ongoing PPC

Pay Per Click campaigns aren’t doomed to fail if one were to follow the set and forget approach. Powered by Search constantly monitors and improves our paid search campaigns by monitoring the keywords that convert into leads and sales, and eliminating keywords and ad groups that fail to perform.

Measuring Results and Reporting ROI

It’s important to measure PPC campaign statistics at a granular level. To make every click count for our customers, Powered by Search places great emphasis on tracking the source, costs, and effectiveness of every click.