Pay per click Advertising (PPC)
PPC plays an essential role to any online marketing campaign, and can help business owners achieve great results with low fixed costs. Defined simply, advertisers display advertisements on search engines such as Google and Bing and pay whenever someone clicks on those ads. This straight forward process allows users to measure costs and results easily, and can target both local and global audiences. We here at Powered by Search are experts in the field – our Toronto based firm has worked with various brands through many successful campaigns.
Your paid search campaigns aren’t efficient enough.
Paid search is saturated: the barriers for entry are low, but there is a high level of competition. The cost per click has increased up to 40% for most major industries in just five years. If you are still manually checking to see if your ads appear on the search engines, you need a better data-driven approach on allocating your paid search.
Do you know your data?
Do you know, off the top of your head, what your average cost per acquisition (CPA), impression share, and revenue per visitor are? Chances are you don’t, and neither does your current agency. Your paid search marketing campaign may be experiencing diminishing returns year over year because of increasing bid prices, increasingly complex search engine policy and programs, or an agency that is okay with just “good enough.”
We’re never okay with just “good enough.”
Powered by Search is a Google AdWords Certified Partner in search and display advertising, as well as a Google Engage Agency Partner, helping shape the future of paid search in Canada and the United States. We employ large scale data-driven PPC programs, and we start by identifying your business’ search engine marketing goals, including lead generation and branding, followed by our proprietary keyword research techniques to build a target bid keyword list.
We work with your marketing team to create the ad copy, landing pages, and deploy multi-channel PPC programs that cover Google AdWords (both search and display), MSN Ad Center, Yahoo! Search Marketing, and social SEM such as Facebook Ads and LinkedIn Ads. We utilize the best mix of technology with expert decision making from our SEM specialists. Our bid automation technology is capable of handling campaigns with over 100,000 keywords with ease.
Transparency is at the core of every Powered by Search paid search campaign. Clients have complete access to their data at all times, including reporting dashboards configured for specific roles in your organization, such as the Chief Marketing Officer, VP of Revenue, Digital Marketing Manager, and any other related roles.
PPC management services coast to coast.
Powered by Search services PPC clients from coast to coast. In Canada, most of our clients are located in Montreal, Toronto, Calgary, Edmonton, and Vancouver. In America, we service Chicago, Denver, Houston, Seattle, and Los Angeles.
What do you get with Powered by Search’s PPC management services?
- High Level Campaign Strategy & Execution
- Competitor Analysis & Industry Research
- Ad Copy Creation and Testing
- Conversion and ROI Tracking Analysis
- Extensive Keyword Research & Generation
- 24/7 Flexible, Customized Reporting
- Access To Exclusive AdWords Beta Opportunities