Posts Tagged: Branding

5 Branding Tips to Improve Your Business

Posted by & filed under Branding.

Somewhere between SEO and marketing automation, businesses are forgetting about branding. Yes, SEO carries the most fundamental aspect of branding – positioning. And yes, the funnel has become more sophisticated with predictive algorithms but where are those neurological, astronomical, tribal allegiances we used to hear about? Businesses grow because of their brands’ ability to be [...]

Branding x Inbound Marketing

Posted by & filed under Events, Inbound Marketing.

In his keynote presentation at InboundCon, Khalid Mokhtarzada (co-founder and CEO of Pixel Dreams) spoke about the intersection of brand development and inbound marketing. Alex Rascanu: We’re about to move forward with the second keynote presentation of the morning. Here we have Khalid Mokhtarzada from Pixel Dreams. Close enough? Before you start the presentation if you [...]

How to Boost Online Retail Sales by Mirroring the Customer’s Mindset

Posted by & filed under Marketing.

Remember when buying something was as simple as seeing an ad, going to the store, talking to the store employee, comparing the different options, and making a purchasing decision? Now we make online purchases, and before we do, we undergo a whole process that may take several days before culminating in a purchasing decision. During [...]

6 Digital Agencies Talk Digital Marketing Channels

Posted by & filed under Interviews, Marketing.

At Powered by Search, we don’t sell link-building as an individual service. During my first week on the team, I overheard our CEO Dev Basu tell this to a lead over the phone. I didn’t get to hear the reason why, but I could pretty much make a guess: because it causes misconceptions about what [...]

#InboundTO Meetup Recap: How to Trend Your Brand for 2014

Posted by & filed under Events.

Yesterday’s Inbound Marketing Toronto meetup featured presentations from Lannie Le, Creative Director & Partner at Pixel Dreams, and Samuel Iannucci, Creative Director at Brand Surgeons. Sponsored by Powered by Search and hosted by BNOTIONS, the event was well received by the close to 40 marketing professionals in attendance. @UgaaaleJ everyone can choose to stay young, curious, hungry and audacious. — Lannie Le [...]