This week’s search tips of the week include the science behind colors in marketing, 10 lessons from a 100k pageview post, how everything you say online can affect your future career and your employer, how to move search engine rankings for old content, how to move beyond tactics and channels to build a great web [...]
Posts Tagged: Branding
Suit Up: 3 Lessons from Iron Man on Content Marketing
Everyone loves (or loves to hate) Iron Man. Personal opinions aside, there are some important lessons to be had from this ever-evolving Marvel™ creation. Apart from the boyish good looks and prodigal genius of Tony Stark, which I’m sure you all posses, there are some interesting parallels that can be drawn between the qualities of Iron Man [...]
#InboundTO meetup recap: What Your Brand Needs: Voice and Visibility
Last Thursday’s Inbound Marketing Toronto meetup featured four presentations on how you can give your brand a differentiated voice and widen its reach within your target market. I spoke about inbound marketing and how we should earn our customers’ attention rather than buy it. Khalid Mokhtarzada, Partner at Pixel Dreams, spoke about branding, visual identify, and changing culture. Shelley [...]
Interview with Hamza Khan, Social Media Expert
Yesterday we had the pleasure of interviewing the social media strategist, speaker, and entrepreneur Hamza Khan, who drives Ryerson University’s social media strategy. 1. Tell me about your background and what made you decide to focus on social media marketing. I suppose I took a somewhat unconventional route to get here. Nearing the end of my marketing [...]
Interview with Khalid Mokhtarzada, Branding & Culture Expert
We recently had the pleasure of interviewing Khalid Mokhtarzada, co-founder of the Toronto-based branding and design agency Pixel Dreams. 1. What inspired you to start Pixel Dreams? I started Pixel Dreams because I wanted work to feel more like home, and my peers to feel like brothers and sisters. I truly believe that a working [...]
Search Tips of the Week: Epic Content Marketing and Blog Readership Boost
This round of Search Tips of the Week highlights the finest, freshly released resources in the world of online search. Let’s delve together into some top content strategy resources, 10 neat tools for creating infographics and visualizations, how to use Facebook Graph Search to improve your content marketing, what it means to deliver best-in-class digital [...]