Posts Tagged: customer loyalty

Trick or Treat: Are You Delighting Your Customers?

Posted by & filed under Inbound Marketing.

The time-honoured tradition of having hordes of children running up to your door and yelling “trick or treat!” is upon us. It’s a day of fun and fright for all, so is there anything that we, as marketers,  can take away from it? Let’s get metaphorical. Pretend your business was a home and the candy [...]

Enterprise Inbound Marketing: Build Long-term Relationships with Loyal Customers

Posted by & filed under Inbound Marketing, Marketing.

Inbound marketing is in If you’re still spending most of your marketing budget on outbound methods, you’re missing a big opportunity for growth. Given that inbound marketing costs 61% less per lead than outbound marketing¹, choosing outbound over inbound is like a doctor choosing to use bloodletting as a cure for headaches because the practice [...]