If you’re hungry for fresh stats on inbound marketing, look no further than HubSpot’s recently released 2013 State of Inbound Marketing Report. By surveying over 3,300 marketers, executives, and business owners from around the world, HubSpot gained insights into areas like the adoption, challenges, and priorities of inbound marketing, along with its impact on the [...]
Posts Tagged: ROI
Search Tips of the Week: Do the Work, Optimize PPC, and Enterprise SEO
This week we once again highlight the finest, recently released resources in the world of search. We take a look at delivering high ROI through SEO, Pay Per Click optimization, Enterprise SEO best practices, effective blogging, and the new MySpace. Do the Work – “SEO is not about quick wins. I get asked all the [...]
Search Tips of the Week: Content Marketing, Facebook Marketing and Copywriting
This week Canada’s Prime Minister is visiting Africa and has pledged $20 million in aid for the continent’s famine victims, Paul Ryan and Joe Biden faced off in the US election’s Vice Presidential debate, and the EU was awarded the Noble Peace Prize. But what are the search tips of the week? Here we go: [...]
Price is What You Pay, Value is What You Get
Value Isn’t Counted in Dollars There are lots of stark differences between pitching the value of SEO to big companies versus small businesses. In the former, price is often the last factor discussed, whereas service offerings, support, consultancy and integration into existing infrastructure matters. In short, they understand that you can’t order steak on the [...]
How To Deliver The Perfect Client Pitch
How To Be on A Roll:Time After Time If you work as a consultant or for an agency, you probably spend a fair amount of time being remarkable, convincing, and irresistable. Of course, not all days turn out that way, and I have had a number of client pitches that could have gone better. What [...]