Posts Tagged: ROI

PPC Advertising ROI Calculator and Metrics You Should Concentrate On

Posted by & filed under Paid Search Marketing.

Calculating return on investment is one of the most important parts of conducting pay per click campaigns. Yet, many advertisers don’t give it much thought. If you aren’t calculating your ROI for your PPC campaigns, you’re simply burning your money. Many businesses select a keyword, set up their campaign and sit back and relax, expecting [...]

10 Key Takeaways from HubSpot’s 2013 State of Inbound Marketing Report

Posted by & filed under Inbound Marketing.

If you’re hungry for fresh stats on inbound marketing, look no further than HubSpot’s recently released 2013 State of Inbound Marketing Report. By surveying over 3,300 marketers, executives, and business owners from around the world, HubSpot gained insights into areas like the adoption, challenges, and priorities of inbound marketing, along with its impact on the [...]

Search Tips of the Week: Do the Work, Optimize PPC, and Enterprise SEO

Posted by & filed under Paid Search Marketing, Search Engine Optimization, Search Tips of the Week.

This week we once again highlight the finest, recently released resources in the world of search. We take a look at delivering high ROI through SEO, Pay Per Click optimization, Enterprise SEO best practices, effective blogging, and the new MySpace. Do the Work – “SEO is not about quick wins. I get asked all the [...]

Price is What You Pay, Value is What You Get

Posted by & filed under Clients, Marketing.

Value Isn’t Counted in Dollars There are lots of stark differences between pitching the value of SEO to big companies versus small businesses. In the former, price is often the last factor discussed, whereas service offerings, support, consultancy and integration into existing infrastructure matters. In short, they understand that you can’t order steak on the [...]

How To Deliver The Perfect Client Pitch

Posted by & filed under Clients, Sales & Marketing.

How To Be on A Roll:Time After Time If you work as a consultant or for an agency, you probably spend a fair amount of time being remarkable, convincing, and irresistible. Of course, not all days turn out that way, and I have had a number of client pitches that could have gone better. What [...]