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Top 10 SEO Quotes: A Visual Representation

The world of SEO is constantly changing. However, I’ve managed to find some pretty timeless and practical quotes. Below is a list of my favourite ten:

Quote 12 Top 10 SEO Quotes: A Visual Representation

Photo credit: Trisha Vo

1) “Google only loves you when everyone else loves you first.” — Wendy Piersall

While this is still speculation, rumour has it that the more social shares your link has on Google+, the more visible you will be. I’ve only been at this for about a month, so I can’t exactly comment on the validity of this (yet!) but it did highlight the notion of social proof. Essentially, social proof is when something is attributed credibility because you see that others have shared/liked/retweeted it.

Quote 2 Top 10 SEO Quotes: A Visual Representation

Photo credit: Alan Reeves

2) “My rule of thumb is build a site for a user not a spider.” — Dave Naylor

This was one of the main points that was drilled into my head while taking the Hubspot Inbound Marketing Certification. In order to be successful at SEO, you have to design your websites with your buyer persona in mind.

Quote 3 Top 10 SEO Quotes: A Visual Representation

Photo credit: Lindsey Gira

3) “You can chase whatever keywords and phrases you like, but at the end of the day it’s all about those conversions.” – Matt Webb

Conversions are what drive a business, plain and simple.

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Photo credit: Ryan McDonough

4) “Crawling is not a guarantee you’re indexed.”Rand Fishkin, Moz

Search engines such as Google crawl a website typically for the purpose of indexing. However, there are different levels of indexation – some that result in pages not being ranked at all. So again, be sure to make your pages as user and search engine friendly as possible.

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Photo credit: Emily Laurel

5) “The three essential elements of an effective SEO are effective communication, useful information and high quality backlinks.” – SEO Refugee

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Photo credit: Carrie Yan

6) “The objective is not to ‘make your links appear natural'; the objective is that your links are natural.” — Matt Cutts

Don’t try to cheat the system by playing some cheap tricks. Follow the rules and I assure you it’ll pay off in the long run.

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Photo credit: gerlos

7) “If I spent my time reporting every competitor of mine breaking a rule, that’s all I’d EVER do and my own sites would suck because they’d be getting no attention.” – Rae Hoffman

Don’t get caught up with trying to monitor what your competitors are doing! Rather, focus on some SEO best practices to implement on your own site and leave the policing to the search engines.

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Photo credit: R4vi

8) “Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.” – Jill Whalen

When I first read this quote, it instantly reminded me of the difference between white and black hat SEO tricks.

Quote 9 Top 10 SEO Quotes: A Visual Representation

Photo credit: Oran Viriyincy

9) “It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” — Jeff Eisenberg

According to Hubspot, 98% of website visitors never return to your site after the first visit. While getting high traffic is good and all, at the end of the day, traffic doesn’t translate into visitors converting into leads and thus, customers.

Quote 10 Top 10 SEO Quotes: A Visual Representation

Photo credit: Ngai But

10) “Content is king, but marketing is queen, and runs the household.” – Gary Vaynerchuk

While content is of utmost importance in the world of SEO, if it’s never shared or promoted properly, it will be as if it doesn’t even exist.

These are just some quotes I came across so far. I’m sure that I’ll come across many more in the near future.

What are some of your favourite SEO quotes? Feel free to share them with us in the comments section below!

Want to learn more about SEO and how it can improve your business? Just schedule a free 30 minute consultation with us.
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About the Author

Carrie is a Marketing Assistant at Powered by Search. With a case of the travel bug, she loves to explore new places and meet new faces. She particularly loves those who share a passion for bubble tea. Connect with her on Twitter and Google+.
  • mylene rubiato

    I love your quotes…I am currently on training on SEO and i find your site helpful…thank you very much.

    • Carrie Yan

      Thanks, Mylene :) Good luck on your SEO training!

  • Jessy Thames


    I’d really wanna to vote up the 2 & 6th of the quotes that you put here! would love to say WOW for those.. As most of the experts still keep their own sites on hold and keep sorting the results on the other websites. Nicest collections on marketing :) Cheers!

    Keep going with something interesting like this @carrieyan:disqus

  • Sam J

    Guys u must chkout http://www.theBillionairesBrain.com, this is a amzing tool for entrepreneurs I wish I found this years back..

  • http://www.fabglassandmirror.com CustomCutMirror

    Very Informative post. I am currently working on http://www.fabglassandmirror.com and have experience of things you have mentioned. So true that if user loves your post, google will love it too. Your website ranking will be increased automatically if you are increasing your conversion rate instead of fruitless traffic.

  • http://zvezdageek.com/ Zvezda Geek

    Your work was so good and professional, thanks.