The Saas Marketing Blog

Paid search marketers eventually reach a point of diminishing returns where investing more into campaigns targeting low volume keywords no longer produces a justifiable ROI. After maximizing the ROI from…

One of the biggest questions B2B SaaS companies have about paid marketing is their expected ROI. Essentially, they want the ability to forecast, “If we spend X dollars next quarter, we’ll…

Whenever we talk to prospects about what’s broken in their marketing efforts, 8 out of 10 tell us analytics and attribution. The reason for this is the disconnect between their data…

  When B2B SaaS companies struggle to succeed running Google ads, they tend to frame it as a problem with budgets and targeting. Don’t get us wrong: these elements can…

When building lookalike audiences for Facebook ad campaigns, many SaaS companies rely on limited sources of data. They tend to settle for custom audience data based on all their website’s…

Landing pages or web pages are often used interchangeably, but they aren’t the same thing.  So which one should you use? The goal of a landing page is to convert…

Many B2B SaaS companies we talk to struggle to drive leads with their lead magnets. For prospects to convert into customers, they need to feel a sense of certainty that…

Most SaaS companies have marketing attribution for paid channels, but marketers often find the data doesn’t provide actionable insights for two main reasons.  First, most marketers don’t track organic touchpoints. …

In this article, we provide an analysis of the paid search strategies of two best-in-class SaaS companies. We discuss what each company did well throughout their funnel, where we found…

Most SaaS marketers fall into one of two camps: they’re terrified of PPC for SaaS because they think it’s expensive – even if it sends great highly qualified leads to…

If the right traffic visits your landing page and doesn’t convert, you’re not just wasting ad spend.  You’re also passing up the opportunity to convert the (roughly) 5% of prospects…