« Back to Blog

Over 50% of Your Customers Would Rather Message Than Call

B2B SaaS Marketing Tips

Sign up for updates delivered directly to your inbox.


    A Facebook-commissioned Nielsen study of global Facebook data found that 1 billion people use Messenger each month. The same study also found that 56% of those surveyed would rather message than call customer service.

    Earlier this year, Google made it easier for your customers to send you a message, by adding the ability to message or text you directly from their results page. This means you’re now more accessible than ever to your would-be customers. This presents both a huge opportunity and a massive responsibility.

    Customers have questions about you, and expect them to be answered quickly and completely. Anything less creates a frustrating experience for the customer and your silence may just nudge them right into your competitor’s store.

    Facebook messenger customers

    How This Can Help Your Business TODAY

    That same Facebook study found that 1 in 2 of respondents said they are likely to shop with a business they can message. Accessibility helps businesses who know how to leverage it.

    Simply put, your customer service needs to be dialed in when customers are reaching out via messenger. You need to provide the exact same level of service you would if a customer was in your building, or on the telephone.

    If you send them a prompt, personal, and helpful message you will instantly create a fan and this person is now far more likely to buy from you.

    But if you lag in your response or send them an unhelpful boilerplate message, you’ll create an enemy. This person is now more likely to take their business elsewhere, while telling lots of people about the bad service they got from you.

    Related:  B2B SaaS Facebook Ads Case Study: Scaling MQLs to 60/Month for Titan GPS

    You Can Also Accept Payments Via Facebook Messenger

    You need to be ready the exact second your customer is ready to pull the trigger on a buy, and so does your user experience. To make things incredibly easier for both you and your customer, Facebook offers the ability for customers to make a purchase through messenger via:

    • A Buy Button sent in the chat
    • A JavaScript API that can be called from the webview
    Facebook messenger payments

    “Both are well-integrated with Messenger and allow you to obtain the user, shipping, and payment information needed to complete a purchase. Both allow you to use the information already stored in Messenger, making payments fast and seamless,” said Facebook’s developers site.

    Add a “Message Us” Button to Your Website

    Make yourself available to anyone who wants to message you, even if they’re not on Facebook. Add a “Message Us” button to your website by following the steps in this video.

    Want to Know How to Use This to Your Advantage?

    How will you use Facebook Messenger to stand above your competitors? Let us show you.

    We are one of the most respected agencies in Canada, and recently made PROFIT Magazine’s list of Canada’s Fastest-Growing Companies.

    To learn more, click here to download our SEO playbook.