The Saas Marketing Blog

Are you getting sucky results from your AdWords campaigns? You’re not alone. It’s been estimated that 98% of all PPC campaigns are wasting money. So what is that other 2%…

Merchants added more than290 million products to Shopify last year. So how do you make sure search engines can find your products in all that noise? Shopify’s premier package, Shopify…

Will using Adobe Enterprise Manager (AEM) help your search engine optimization? Yes. But, will implementing it in the wrong way cost you your SEO ranking, and undo everything you’ve already…

The Problem: Getting Google to Recognize a Household Name It’s hard to imagine Google not recognizing a name that everybody knows. But that’s exactly what was happening to RE/MAX. You…

Did you know that less than half (44%) of surveyed businesses can measure their paid search ROI? Measuring the impact of any digital marketing is essential, because success is “maintained,”…

Sometimes, you’re lucky enough to meet people who inspire you to do more. That’s what happened when I met the people from Furniture Bank. Powered By Search encourages its team…

Are your mobile ads intrusive? If so, it’s time to change that. Google’s new mobile Interstitials Penalty takes effect today and will impact how advertisers position their mobile ads. “Starting…

A Facebook-commissioned Nielsen study of global Facebook data found that 1 billion people use Messenger each month. The same study also found that 56% of those surveyed would rather message…

LinkedIn is making it easier for you to send sponsored direct messages, which gets you directly into your target market’s inbox at a scaleable price. Previously, you could send sponsored…

Progressive web apps (PWA) give you the app experience without the app. They’ve exploded in popularity because they immediately engage your users, and give them something to do besides read…

The latest updates to Facebook may make it a more powerful lead generating tool than Google Adwords. Facebook recently announced a series of new features including the ability to: Order…

Are you worried about what Google’s new Penguin 4.0 update will mean for your business? This update has been in the works for almost 2 years, and it’s finally here.…