The Saas Marketing Blog

PR teams and link builders on the SEO team are executing essentially the same task – reaching out to journalists and bloggers to promote the brand.  Yet these two teams…

Many SaaS companies we talk to have tried digital PR strategies without success. They spend thousands of dollars on link-building campaigns and receive only a few links that barely improve…

There’s overwhelming evidence that links can help your content rank higher, which will ultimately make your overall strategy much more effective. The only problem is that many SaaS companies we…