Event Details


January 22, 2015


6:00 pm to 8:00 pm EST

Location Map it

Toronto, ON

Conversion Rate Optimization never ends. But how do you know when you’re wasting your time versus being on the right track? Do you find it challenging to pinpoint exactly how you can improve conversions on your website? Get the answers to these questions and more at the next InboundTO meetup!

This Month’s Talk

Your Customers Are Irrational:  10 CRO Tips to Intuitively Boost Conversion – Tiffany da Silva, Director of Digital Strategy at Powered by Search.


Introduction from the organizers, Tiffany’s talk/Q & A period, a catered networking break, and a book giveaway. The event will start at 6 PM and last for about an hour. Doors close at 6:10 PM due to limited seating and high demand.

About Tiffany Da Silva

Tiffany Da Silva has spent the past 10 years working in all facets of online marketing at companies like Geosign, Achievers & Shopify. Tiffany’s experience has exposed her to over 300 websites while managing multi-million dollar budgets – resulting in increased revenue by (at minimum) 10% month over month.

As a social media optimizer, Tiffany’s expertise helped spearhead the success of two blogs’ traffic increase from 1 million to 4 million views a month. As a Senior Online Marketing Manager at Achievers, she increased PPC conversion rate 850% in 2.5 years. This work helped Achievers win a Stevie International Business Award in Inbound Marketing & Demand Generation.

She’s spoken at conferences such as 500 Startups’ Weapons of Mass Distribution, Unbounce’s Call to Action Conference & Which Test Won’s The Live Event 2014 as well as Powered By Search’s Inbound Conference 2014. Tiffany holds an MBA in Ecommerce and Project Management from Norwich University.

She has also been named one of the Techwomen of Canada by the Government of Canada & Canadian Consulate General of San Francisco/Silicon Valley. When she’s not reading the latest growth hacking article, you can find her drinking a Starbucks latte, playing with her dog Zooey or teeing off at the local golf course.

About InboundTO

Inbound Marketing Toronto is a monthly meetup focused on hot topics in the world of inbound marketing.

The meetup hosts experts in the fields of Digital Marketing, SEO & Local SEO, Social Media, UX Design, Graphic Design, PPC, CRO, CRM, Content Marketing, Start-up Founders, and more.

Sponsors: The event is sponsored by the inbound marketing agency Powered by Search and the innovation company BNOTIONS.

Join the conversation on social media with: #InboundTO 

RSVP early to reserve your spot for the meetup. InboundTO is free to attend, but seating is limited.

If you’re just getting into CRO or need to brush up, make sure you grab our Getting Started with Conversion Rate Optimization guide.

Make sure bring your business card in order to be eligible for our giveaway of Thinking, Fast and Slow by Daniel Kahneman, a fantastic resource for any marketer.