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    Learn B2B SaaS Marketing

    Top B2B SaaS Product Analytics Tools

    Last updated: February 21st, 2024

    As a marketing operations leader, you know that to steer the right customers your way, you need to connect the dots between marketing and product data. After all, collaboration between product and marketing teams through shared data and tools is essential for gaining comprehensive customer lifecycle insights.

    So, if you haven’t yet integrated a product analytics tool into your marketing operations, you’re missing out on crucial insights into customer revenue, retention, and post-acquisition behaviors.

    This is where we can help with our selection of the best product analytics tools for your B2B SaaS!

    Let’s get straight into it and explore the key features and functionality highlights, as well as the pricing plans of the top B2B SaaS analytics tools, so you can choose the perfect fit for your product and marketing teams.

    Baremetrics

    Baremetrics

    Baremetrics is one of the most well-known SaaS analytics tools. It packs SaaS product analytics functionality that will help you understand growth trends and identify areas for revenue recovery. You’ll be able to better understand the steps your customers take before activating a trial and get insights into subscription cancellations, so you can make changes that will keep your customers active for longer.

    Feature and functionality highlights:

    • Customizable dashboards that you can break down for greater insights into customer segments
    • Accurate predictions and forecasting
    • Assess and recover failed subscription charges
    • Analyze trial activations and customer behavior generally
    • Detailed customer segmentation
    • Insights into subscription cancellations
    • Benchmark and compare performance metrics to your competition

    Pricing

    Baremetrics has a customizable pricing system that is based on your given MRR. The pricing modules are called Metrics, Recover, Cancellation Insights, and Forecast+.

    To get an idea of the costs, let’s say you have an MRR of $40,000 and you’ve chosen monthly billing:

    • Metrics:$249/month
    • Recover: $189/month
    • Cancellation Insights: $129/month
    • Forecast+ comes with Metrics but can also be added to the other plans

    Mixpanel

    Mixpanel

    Mixpanel can help you uncover deep insights into customer behavior patterns through advanced trend analysis. You’ll also have direct access to expert advice from the Mixpanel team to get the most out of the analytics functionality.

    Features and functionality highlights:

    • Break down customer data by demographic, account type, or behavioral patterns
    • Import and analyze customer data from any platform
    • Easily integrate with a wide variety of platforms
    • Compliant with global data privacy laws and end-to-end encrypted for customer data security

    Pricing

    Mixpanel has three plan options, one free and two paid plans:

    • Starter: Completely free and comes with basic functionality.
    • Growth plan: Starts from $20/month and comes with more advanced analytics functionality.
    • Enterprise plan: Custom plan that comes with a full suite of analytics functionality.

    Heap

    Heap

    Heap gives you a look at your customer’s journey so you can improve retention and overall customer satisfaction. You can automatically capture and analyze your customers’ behavior and product use. It also gives you the ability to match up a single customer to sessions on mobile or desktop devices, rather than identifying them as separate users. Overall, it offers a seamless user experience and robust analytics functionality.

    Features and functionality highlights:

    • Session replay features that uncover reasons for high bounce rates
    • Heat maps highlighting popular features, buttons, or blocks on a page
    • Insights provided by powerful data science algorithms
    • Segment customers based on behavior
    • Build, share, and collaborate on team dashboards
    • Enrich your customer dataset to provide the full picture of how they use your product
    • Make use of plug-and-play templates
    • Easy integration with other tools

    Pricing

    Heap has four pricing plans, Free, Growth, Pro, and Premier. You should contact Heap to inquire about costs.

    Amplitude

    Amplitude

    Amplitude gives you the necessary SaaS product analytics functionality to identify what your customers like and don’t like about your product. Take a deep dive into the data by segmenting users based on actions or events so you can better understand user behavior. You can also generate behavioral reports and charts illustrating the full customer journey.

    Features and functionality highlights:

    Related:

    • Combine data analytics with AI intelligence for improved insights
    • Automate reports
    • Understand where and why customers convert along their sales journey
    • Spot trends and revenue issues early
    • Experiment safely with A/B testing tools
    • Streamline work across teams by collaborating efficiently

    Pricing

    Amplitude offers three plans – Starter (free), Plus (starts from $61/month), and Growth (contact sales for prices).

    Pendo

    Pendo

    Pendo provides all the tools you need to analyze customer behavior and collect feedback. It’s an all-in-one platform, entirely code-less, and simple enough for the whole team to use. On top of that, it’s super-charged with AI-learning functionality that’ll help you process data faster and pull actionable insights from the data.

    Features and functionality highlights:

    • Thoroughly evaluate product usage
    • Collect direct feedback on user satisfaction
    • Get a visual understanding of the users’ journey with a session replay tool
    • Personalize your customer experience with Pendo AI
    • Sync data to create a central data point

    Pricing

    Pendo offers three pricing plan options – Free, Growth, and Portfolio. The pricing system is based on the number of your monthly active users, therefore, prices for each plan are subject to individual consultation.

    LogRocket

    LogRocket

    LogRocket offers a complete B2B SaaS product analytics functionality. You can also make excellent use of their intuitive built-in AI to identify UX issues, run detailed session replays, and pinpoint the exact point on the page where a customer disengages.

    Feature and functionality highlights:

    • Understand how your customers engage with your website and app through the session replay tool
    • Filter the session replay to pinpoint exact actions
    • Identify UX problems, like dead clicks, easily with AI, detail the issues, and triage them accordingly
    • Funnel insights highlight what stage of the funnel users drop out
    • Identify issues, experiences, and reasons for discontinuation with a sales journey
    • Custom-build dashboards to display the data you want
    • Set alerts for key metrics and stay in the green
    • Use scrollmaps to identify where on the page users may lose interest

    Pricing

    LogRocket has four plans on offer – Free, Team (starts at $99/month for 10,000 replay sessions), Professional (starts at $295/month for 10,000 sessions), and Enterprise (custom-priced).

    Quantum Metric

    www.quantummetric.com 1

    Quantum Metric is the go-to option for companies aiming to understand and enhance customer interactions on their platforms, thanks to its comprehensive, real-time insights and user behavior analysis. Quantum Metric simplifies the complex digital landscape, making it easier for teams to identify and act on opportunities for growth and improvement.

    Feature and functionality highlights:

    • Get a clear view of customer behaviors and the paths they take
    • Automatically identify and quantify user friction points
    • Pinpoint and measure the effects of slow-loading pages
    • Organize and monitor your most important data all in one place
    • Visualize page-level clicks, scrolls, and user attention

    Pricing

    Quantum Metric offers a custom plan tailored to the specific needs of your business. You should contact the company to inquire about costs.

    UXCam

    UXCam

    UXCam stands out as the go-to mobile analytics and product intelligence app specifically tailored for B2B SaaS businesses looking to deeply understand user behavior and perfect their mobile app user experience. It combines both quantitative and qualitative data analytics, making it unparalleled for businesses that want to elevate their product’s usability and customer satisfaction.

    Feature and functionality highlights:

    • Qualitative insights into user interactions via sessions replay and heatmaps
    • Customizable dashboards for tracking product metrics
    • Secure and private data handling
    • Retention analytics for deep dives into user retention and churn rates
    • Funnel analytics to identify and resolve user drop-off points
    • 3rd party integrations with popular tools like Adobe Analytics and Crashlytics

    Pricing

    UXCam offers a free 14-day trial to let you experience its comprehensive suite of features firsthand. After the trial, pricing is personalized based on your specific needs.

    Getting the Most Out of Your Product Analytics

    When it comes to B2B SaaS analytics, the emphasis is usually placed on metrics like revenue and conversion rates, while product analytics are often neglected. This results in an inaccurate view of the customer’s journey, and, therefore, fewer sales.

    The key issue is the disconnect between marketing, CRM, and product data.

    However, by combining these powerful insights with a quality demand generation strategy, then you know you’re flying.

    Powered by Search offers a holistic demand generation service, so you can successfully incorporate this process into your marketing strategy. No experimenting and wasting time; our playbooks for each step are proven to work, time and time again, which is why we’re able to deliver outstanding client results.

    Wrapping Up

    I hope this rundown of the top 6 B2B SaaS product analytics tools helped you find the perfect match for your needs. But before you go, we have one more recommendation.

    If you’re at a point of scaling your SaaS business and want to know how your product and business operations rate in comparison to the competition, we recommend taking our SaaS scalability score. This self-assessment takes into account 9 different revenue accelerators to provide you with a score determining how well you attract, engage, and convert leads.

    What you should do now

    Whenever you’re ready…here are 4 ways we can help you grow your B2B software or technology business:

    1. Claim your Free Marketing Plan. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE Marketing Plan. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to hit your pipeline targets with certainty and predictability.
    2. If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.
    3. If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.
    4. If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.