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    Learn B2B SaaS Marketing

    10 Examples of The Best SaaS Pricing Pages

    Last updated: January 25th, 2024

    An effective SaaS pricing page can be a powerful conversion tool. The challenge lies in finding the balance between functionality and design – it should give prospects clear pricing info while guiding them toward making a purchasing decision.

    So, if your pricing page needs improvement, we have some excellent SaaS pricing page design examples to give you some practical ideas and inspiration. But first, let’s see what elements a successful pricing page should include.

    What Makes a Good SaaS Pricing Page?

    Just as the ideal SaaS website design follows a particular formulation, a good pricing page does the same. An effective pricing page needs to provide pricing information in a clear format that’s easy to understand, no matter how complicated it might be.

    Key elements of a good SaaS pricing page include:

    • Clear pricing tiers with, at the very least, a basic description of the included features
    • Further detail on the difference in features and functionality between each plan
    • Toggles or tabs to switch payment models
    • FAQs section
    • Social proof and customer testimonials

    Now, let’s have a closer look at some stand-out SaaS pricing page examples and what design choices make them so effective.

    Squarespace

    Squarespace 2

    The Squarespace pricing page is a prime example of a good minimal design. It includes only the necessities – the pricing plan tier with a toggle option for annual or monthly payments. They’ve highlighted the cost savings if you opt for the annual payment method as well as the best-value plan.

    They clearly display the main differences between the plans in terms of features and have an “expand” function so you can read more. There is an FAQs section at the bottom of the page and a link that leads to more information about their enterprise plan.

    Asana

    Asana 1

    Asana has a neat pricing page, with their three pricing plans listed in a tier table format. Instead of having a toggle for annual versus monthly payments, they have a toggle for individuals and small teams or businesses and large corporations.

    It’s clear how each plan differs from one another in terms of basic features, and you can expand to compare in more detail. They have also included trust badges from major partner organizations and some details on discounts for nonprofits.

    At the very end of the page, they have their FAQs. The page has a very minimalistic design to help the prospect focus and find the information they need.

    Keap

     

    Keap 1

    Keap have managed to fit a lot into their pricing page without it appearing overcomplicated or cluttered. They have three color-coded pricing plans, a toggle switch for the payment frequency, and an input box for the number of contacts you need.

    They’ve listed core features for each pricing plan, but you can also see an expanded view of everything that’s included. They offer onboarding assistance with paid plans and have some information about that as well as the other additional support they provide. There are also customer testimonials and the usual FAQs.

    Smile.io

    Smile.io

    Smile.io has different pricing options depending on the e-commerce platform used, be it Shopify, BigCommerce, or Wix. To make all the information easier to process, they list the features in a comparison table with limited text and a tick if the feature is available. For those seeking even more information, an expanded feature comparison is just a click away.

    There are also social trust badges and the all-important FAQs section. Rather than fill the page with more information, they’ve included some small sections and a CTA button for details about the free plan and alternative options for large corporations.

    Zoom

    Zoom

    Related:

    Zoom’s pricing and plan options are a little more complicated than some of the other examples here, but they’ve done well to display everything clearly. For example, each pricing category, like Zoom One, Zoom Phone, Zoom Rooms, and so on, comprises different pricing packages, like Basic, Pro, Business, and so on, which are well organized on the page.

    Prospects can toggle between annual and monthly payment options and see how the free plan stacks up against the paid options. There is also an overview of the variety of add-ons available and a CTA button to find out more about Zoom features.

    Towards the bottom of the page, there is a link for customer testimonials and social proof badges. This SaaS pricing page design manages to fit in a ton of information in a clear way because of the carefully thought-out layout.

    Geckoboard

    Geckoboard 1

    Geckoboard have a colorful pricing page that is neatly laid out. The three pricing options are presented in a quick overview tier with drop-down sections for the number of dashboards required. When you scroll further down the page, you can see more details about the features included in each plan.

    Their page also includes social proof with badges from major companies that use their product and links to customer review websites. Finally, there’s an FAQs section categorized by pricing questions or questions about the product itself.

    Unbounce

    Unbounce

    Unbounce have chosen a very minimalistic look to their pricing page. There’s large bold text and minimal details about each plan, and you can see a detailed comparison of the pricing plans by clicking on a CTA button.

    They have included an eye-catching block with statistics that indicate how Unbounce can help your business. The page finishes with a FAQs expansion button and that’s it – short but effective.

    ConvertKit

    ConvertKit

    ConvertKit have a beautifully designed pricing page that is not only visually appealing but also user-friendly. This SaaS pricing depends on the number of email subscribers prospects have. So, to see accurate prices, prospects have to use the slider to select the number of subscribers they have, and can also toggle between monthly or annual payment options.

    Depending on your selections, you will see the pricing for the three plans change accordingly. You can see a feature overview or expand for more detail. They have a carousel of famous customers acting as their social proof and an FAQs section.

    At the bottom of the page, there is a CTA button to book a demo. At the top of the page, there is a CTA button to calculate your potential revenue.

    ActiveCampaign

    ActiveCampaign

    ActiveCampaign have been able to creatively fit a lot of information into their pricing page without losing any coherency. Prospects can easily navigate between various plan categories like marketing, sales, email, and customizable bundles by clicking on the tabs.

    All plans are customizable, so you can remove or add features as needed, and you can also adjust the number of contacts you have. The pricing plans table has minimal details about included features, but you can expand it to get more information.

    Towards the bottom of the page, there’s more information about the additional services ActiveCampaign provides and the integrations possible. There is a small FAQs section, and lastly, contact information to get more assistance.

    HubSpot

    HubSpot

    HubSpot’s large array of plans with different feature options is made manageable through their use of tabs and customizable comparison tables. Prospects can start by selecting plans suitable for large businesses or small teams and choosing a product from categories like marketing, sales, service, CMS, or operations hub.

    Each plan is highly customizable, so prospects can adjust the number of users and add-on features as they scroll down the page. Once they’ve completed this, they’ll see a final price estimate.

    This pricing page also includes some nice customer testimonials with specific details and statistics on how the product has helped their business. Despite the wealth of information, HubSpot manages to present it in a readable and accessible way.

    In Summary

    As you can see, the main goal is to keep the user on the page, minimizing external links that could lead them elsewhere. You’ve also probably noticed that many examples utilize expandable sections, keeping the layout neat while offering additional information as needed.

    If your SaaS pricing page isn’t performing optimally and has high bounce rates, perhaps it’s time to revisit your content marketing strategy. Powered by Search can help with all things content marketing and will have your SaaS business on the right track in no time.

    Curious to know where your SaaS company stands against the rest? Take the SaaS scalability score self-assessment to find out.

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